Mohit Malhotra

• Served as the primary liaison between clients and internal teams, delivering customized marketing strategies to achieve business objectives.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Fostered strong client relationships through proactive communication, maximizing satisfaction, and retention.
• Developed data-driven proposals encompassing digital, experiential, event, and radio elements, leveraging market research, consumer insights, and campaign performance data.
• Developed visually compelling and strategic pitch decks aligned with brand goals and client expectations.
• Integrated multimedia elements to enhance engagement and storytelling.
• Led cross-functional teams in brainstorming and executing integrated campaigns.
• Coordinated campaign execution across departments, ensuring on-time delivery, and quality.
• Created and published native content according to client expectations and editorial guidelines, following client approval.
• Collaborated with editorial teams to maintain and execute content calendars aligned with client briefs and brand standards.
• Oversaw quality control and ensured timely approvals of branded content, meeting client expectations, and organizational benchmarks.
• Successful Projects: ICICI BANK On-Ground Events, Live Budget Streaming, Sharekhan Webinar, Flipkart & English Bolo Videos (From Concept to Execution), Startup Mahakumbh Coverage.

• Proactively generated new business and revived inactive client relationships through tailored proposals, establishing a consistent revenue stream.
• Cultivated strong client relationships through consistent engagement, enhancing satisfaction, and securing repeat business.
• Maintained client MIS and databases for accurate tracking, reporting, and business continuity.
• Forged strategic alliances, barter deals, and partnerships to expand market reach and brand visibility.
• Delivered competitive intelligence reports by tracking outdoor and digital campaigns, and providing strategic recommendations for improved campaign effectiveness.
• Supported outdoor media planning for direct clients and agencies, ensuring optimal coverage aligned with campaign goals, target audience, and budget.
• Pitching new accounts, discerning project requirements, communicating client needs to the creative team, and brainstorming sessions with the strategy, creative, and operations teams to churn out deliverables and also grow repeat business.
• Taking care of brand-building strategy, including SEM, SMO, SMM, ORM, digital media, outdoor, ambient, and activations.
• Managing and delivering the performance campaigns on both the web and mobile.
• Responsible for developing, executing, and delivering the company's offline, digital, and online marketing strategy, planning, and budget to include online, new media, web, e-commerce, and BTL to drive the business forward through key marketing channels.
• Help set up the entire Operations, HR, and Admin gamut, from Business Process Automation and Augmentation, Policy Formulation, to operation processes and Product Development.

Successful new client conversions: Pepsi, Wrigley, Coke, Realme, and Mars.

• Accomplished multiple tasks within established timeframes.

• Working as a Marketing Specialist Consultant to help brands and agencies leverage cross-media solutions to attain higher market share with the help of digital, ambient, outdoor, and activations.
• Pitching new accounts, discerning project requirements, communicating client needs to the creative team, and brainstorming sessions with the strategy, creative, and operations teams to churn out deliverables and also grow repeat business from existing partners.
• Taking care of brand-building strategy, including SEM, SMO, SMM, ORM, digital media, outdoor, ambient, and activations.
• Managing and delivering the performance campaigns on both the web and mobile.
• Responsible for developing, executing, and delivering the company’s offline, digital, and online marketing strategy, planning, and budget to include online, new media, web, e-commerce, and BTL to drive the business forward through key marketing channels.
• Managed client relationships through regular check-ins and updates on project progress.
• Help set up the entire Operations, HR, and Admin gamut, from Business Process Automation and Augmentation, Policy Formulation, to operation processes and Product Development.

• Served as the team lead responsible for bringing together core teams, benefits, compensation, payroll, regulatory, and staffing experts
• Conducted a review and analysis of all gaps pertaining to benefits, compensation, payroll, holidays, stocks, and policies to create synergies.
• Facilitated the development of a comprehensive diversity plan in support of corporate strategic goals, and presented it to the senior leadership team.
• Managed both HR and Marketing, ensuring that key diversity targets were understood and met.
• Taking care of vendor relations, organizing events, and handling the entire operations of the store at T-3 Airport, which included liaising with various authorities, GMR, BCAS, among others.
• Managed and motivated employees to be productive and engaged in work.

• Supported the HR Department by Handling confidential employee information, i.e., employee compensation, employee engagement, process automation, employee performance issues and benefits data.
• Maintained organization charts and employee data in HRIS database.
• Coordination & compiling requests for pre-meeting material and taking minutes.
• Taking care of employee engagement for employees across all locations Setting up of Technology enabled HR Workflow processes.

• Supported the HR Department consisting of the Senior Vice President, two Vice Presidents/Strategic Business Partners and the Manager of Employee Benefits.
• Handled confidential employee information, i.e., employee compensation, employee performance issues and benefits data.
• Maintained organization charts and employee data in HRIS database.
• Taking care of induction, orientation, Vendor relation and planning / organizing R & R award ceremony for employees.
• Taking care of employee engagement for employees across all locations Setting up of Technology enabled HR Workflow processes.