Mohit Mayank Choudhary
Performance Marketing
Gurgaon
Summary
🚀 Performance Marketer | Growth-Driven Digital Advertising Expert
Results-driven Performance Marketer with 5+ years of experience managing â‚ą10+ Crore in ad spend across Google Ads, Meta Ads, and DV360. Proven track record of driving high-converting campaigns, maximizing ROI, and scaling customer acquisition through data-driven strategies, audience segmentation, and advanced bidding techniques. Expertise in CRO, A/B testing, automation, and performance analytics to optimize campaigns and enhance efficiency. Passionate about leveraging innovative ad solutions and strategic planning to accelerate business growth.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Assistant Manager - Performance Marketing
College Dekho
05.2024 - Current
- Managing â‚ą90L+ monthly budget across 15+ projects on Google Ads, Meta Ads, LinkedIn Ads, Taboola & DV360 to generate high-intent leads.
- Optimizing CPL, CPA, and ROAS through strategic bidding, audience segmentation, and A/B testing.
- Working closely with Creative, Web, Sales, and Finance teams to enhance campaign performance and conversion rates.
- Implementing multi-touch attribution models and analytics tools (GA4, GTM, Looker Studio) to track user behavior and optimize ad spend.
- Automating data flow via API integrations for seamless CRM updates and lead nurturing.
- Collaborating with developers to create and optimize high-converting landing pages for paid campaigns.
AM - Performance Marketing
360 Realtors
10.2023 - 04.2024
- 500+ Units Sold Out of Residential Plots through Marketing Lead.
- 🏆Achieved CAC of 50k for Residential Project Worth 60 Lac*
- Worked on Various Platform Like Google Ads, Meta Ads and Programmatic Advertising Platforms.
- Chasing Start to End Conversion Tracking including Campaign Optimization, Landing Page Optimization, A/B Testing, Listening Call Recording if needed to Maximise the Conversion Rate.
- A/B Testing - Testing Multiple Landing Pages and creatives to Get Performance.
- Keeping track of Daily Spends, Conversion, Conversion Rate.
- Analyzing Client wise weekly report to see which Campaign, Platform Performed well in terms of Creative, Audience and LPs.
- Worked on Media Plans
- Managed E-Commerce Campaigns on Google, Amazon and Meta
- Helping the Team Members to Drive better Performance From the Campaigns.
- B2B Lead Generation Campaign from LinkedIn Ads
Performance Marketing Executive
Kodeclamp
06.2020 - 09.2022
- Managed and executed high-performing ad campaigns for multiple clients across industries, including EdTech, eCommerce, Elevator Industry, and Service-Based businesses.
- Strategically ran and optimized Google Ads and Meta Ads, improving ad performance and maximizing ROI.
- Drove revenue growth in crores through data-driven campaign strategies and continuous optimization.
- Collaborated with developers to enhance landing pages, implementing conversion rate optimization (CRO) techniques for higher lead generation.
- Conducted in-depth A/B testing on ad creatives, audience targeting, and bidding strategies to improve campaign effectiveness.
- Optimized ad spend allocation, scaling campaigns efficiently to achieve the best return on ad spend (ROAS).
- Analyzed key performance metrics, generating actionable insights to refine strategies and drive sustained business growth.
Education
PGDM - Digital Marketing
Sunstone Eduversity
Noida 01.2013 - 01.2015
Bachelor of Arts - Economics
RNYM College, Hazaribagh
Hazaribagh, Jharkhand 01.2019 - 01.2021
Intermediate of Science - Science
Markham College of Commerce
Hazaribagh, India 01.2015 - 01.2018
Skills
- Google Ads (Search, Display, Video, Performance Max)
- Meta Ads (Facebook & Instagram Ads)
- Taboola Ads (Native Advertising)
- DV360 (Google Display & Video 360)
- Performance Marketing Strategy
- Conversion Rate Optimization (CRO)
- A/B Testing & Experimentation
- Audience Targeting & Segmentation
- Budget Allocation & ROAS Optimization
- Landing Page Optimization (LPO)
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Heatmap & User Behavior Analysis
Timeline
Assistant Manager - Performance Marketing
College Dekho
05.2024 - Current
AM - Performance Marketing
360 Realtors
10.2023 - 04.2024
Performance Marketing Executive
Kodeclamp
06.2020 - 09.2022
Bachelor of Arts - Economics
RNYM College, Hazaribagh
01.2019 - 01.2021
Intermediate of Science - Science
Markham College of Commerce
01.2015 - 01.2018
PGDM - Digital Marketing
Sunstone Eduversity
01.2013 - 01.2015
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