Mohit Negi

1. Keyword Research: Conducted thorough keyword research to identify relevant and high-traffic keywords for our e-commerce products. This involved using various SEO tools and analytics to make data-driven decisions.

2. On-Page Optimization: Implemented on-page SEO techniques, including optimizing meta tags, headings, and content. Ensured that product descriptions and images were optimized for both search engines and user experience.

3. Technical SEO: Regularly audited the website for technical SEO issues such as broken links, crawl errors, and site speed. Collaborated with the development team to resolve these issues promptly.

4. Content Strategy: Developed and executed a content strategy to create informative and engaging blog posts, articles, and product descriptions that not only attracted visitors but also improved our search engine rankings.

5. Backlink Building: Actively engaged in building high-quality backlinks through outreach, guest posting, and collaborations with other websites in our niche. This contributed to our website's authority and credibility.

6. Monitoring and Reporting: Utilized tools like Google Analytics and Search Console to monitor website traffic, user behavior, and keyword rankings. Generated regular reports to track the progress of our SEO efforts and made necessary adjustments.

7. Competitor Analysis: Conducted competitive analysis to stay updated with industry trends and identify opportunities for improvement.

8. Mobile Optimization: Ensured that the website was mobile-friendly and optimized for mobile search, as a significant portion of our traffic came from mobile devices.

9. Algorithm Updates: Kept up-to-date with search engine algorithm changes and adjusted our SEO strategies accordingly to maintain or improve our rankings.

10. Collaboration: Collaborated with other teams, including content writers, developers, and designers, to implement SEO best practices throughout the website.

As an SEO Executive at Recenturesoft Infotech Pvt Ltd in Noida, Uttar Pradesh, from February 2022 to August 2023, I was responsible for optimizing websites related to automation, particularly focusing on the tire industry. These websites targeted the UK market. Here are the key aspects of my role and responsibilities during my time with the company:

Keyword Research and Analysis:

Conducted extensive keyword research to identify relevant and high-traffic keywords related to automation in the tire industry.
Analyzed the UK market to understand search trends and user behavior specific to the target audience.

On-Page Optimization:

Implemented on-page SEO strategies to improve website rankings. This included optimizing meta tags, headings, and content.
Ensured that tire-related product pages were well-optimized with informative descriptions and images.

Technical SEO:

Conducted regular technical SEO audits to identify and address issues that could affect website performance.
Collaborated with the development team to resolve technical issues and improve website speed, mobile-friendliness, and user experience.

Content Strategy:

Developed a content strategy tailored to the UK audience in the tire automation niche.
Produced high-quality, engaging content that provided value to users and improved search engine rankings.

Backlink Building:

Implemented a backlink building strategy to enhance the authority and credibility of the websites.
Established connections with relevant industry websites and publications in the UK to acquire quality backlinks.

Monitoring and Reporting:

Utilized tools such as Google Analytics and Search Console to monitor website traffic, user behavior, and keyword rankings.
Generated regular reports to track the progress of SEO efforts, identify areas for improvement, and showcase results to the team.

Competitor Analysis:

Conducted thorough competitor analysis to stay informed about industry trends and identify opportunities for outperforming competitors.

Local SEO:

Optimized websites for local SEO to target specific regions in the UK, ensuring visibility in relevant local search results.

Algorithm Updates:

Stayed updated with search engine algorithm changes and adjusted SEO strategies accordingly to maintain or improve website rankings.

Working at Recenturesoft Infotech Pvt Ltd, I contributed to the success of the company's SEO efforts by driving organic traffic and improving the online presence of the automation-related tire websites. My work helped these websites gain visibility in the UK market and ultimately contributed to the growth of the company's online presence.