Mohit Pandey
Digital Marketer/Performance Marketer
New Delhi
Summary
Experienced digital marketer with a passion for crafting creative and effective strategies to help businesses grow online. Skilled in SEM and content creation. Proven track record of increasing brand awareness, driving traffic, and generating leads. An in-depth knowledge of Search Engine Marketing, Google Ads, Account Management, Campaign Management. An effective communicator with good team management and relationship skills. Ability to deal with people tactfully, handle pressure & adapt to situations.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Digital Marketer/Performance Marketer
Google Operation Centre
GURGAON
02.2021 - Current
- Planning, Designing & Implementing PPC
Strategies for clients - Monitoring & Optimizing Campaigns as per the
KPIs and targets - Managing campaign expenses, staying on
budget, reconciling discrepancies - Experience in handling successful campaigns
across multiple industries including Technology
&
Consumer Electronics, Retail, Services etc - Defining campaign strategies for new
campaign launches - Interacting with clients, understanding
requirements - Creating SEM reports on weekly and monthly
basis - Mentoring new members in the team and
providing product guidance to them - Working on Google Search, Display Ads
Grow existing business, support advertisers with
research, market analysis and other collateral
and help advertisers maximize ROI on their ad
spends - Crafted and implemented strategies to increase search visibility and website traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Senior Media Analyst
Accenture
GURGAON
11.2018 - 02.2021
- As a Senior Associate, my responsibilities included managing end-to-end campaigns and preparing comprehensive wrap-up reports at the conclusion of each campaign.
- Conduct bi-weekly calls with POCs to review live campaign performance and collaboratively strategize for upcoming campaigns.
- Analyzing large accounts and optimizing the SEM campaigns on Google Ads
- Working on Display Ads, Search Ads and remarketing Ads
- Manage daily bids and campaigns, monitoring and optimizing channel KPIs (CTR, CPM, CPAs, etc.)
- Performing Keyword Research Creating PPC strategies including keyword research and analysis
- Managing and optimizing Ad-Copies, Bid Prices, Cost per Conversion, Cost per Click, and Keyword Research
- Implementing strategies to create performance reports with recommendations for improvements
- Provide effective bid recommendation to help client reach their revenue goal
- Develop tools & process to achieve efficiency.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Shankara Institute of Technology
Jaipur 09.2008 - 08.2012
Higher Secondary Certificate - Physics, Chemistry & Mathematics
K.Lion School
Varanasi 04.2007 - 05.2008
High School - Computer
St. John's School, DLW
Varanasi 04.2005 - 05.2006
Skills
Google Ads
Accomplishments
Won Multiple Business Awards at Accenture for Good Performances.
Certification
Google Ads Search Certified
Timeline
Digital Marketer/Performance Marketer
Google Operation Centre
02.2021 - Current
Senior Media Analyst
Accenture
11.2018 - 02.2021
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Shankara Institute of Technology
09.2008 - 08.2012
Higher Secondary Certificate - Physics, Chemistry & Mathematics
K.Lion School
04.2007 - 05.2008
High School - Computer
St. John's School, DLW
04.2005 - 05.2006
Google Ads Search Certified
Google Analytics Fundamentals Certified
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