Mohit Prajapati

Kellenova PVT.Ltd, Nagpur

Project Title: - Field Sales, Outlet Expansion & Merchandising.

• Secondary Sales along with the salesman.
• Carried out in-store merchandising to boost product visibility and increase sales.
• Set up and maintained displays such as Pringle FSUs, CTUs, Chocos Clip Strips, Variety Boxes, and Baskets.
• Conducted product sampling for the new product (Choco Fills Caramel flavor) across multiple stores to drive customer interest and sales.
• Opening new outlets and identifying high & low-potential locations for sale.

Key Learning:

• Pitching skills.
• Customer Handling & Closing
• Target Achievement
• Lead Generation
• Developed a passion for sales
• Pitching and Negotiation skills
• Understanding Distribution Channel.

Achievements: -

• Visited 700+ outlets in assigned Territory.
• Completed Visibility Tasks 100+ Perfect stores.
• 45+ New Outlet Activation.
• Generated Sales of Rs 20,00,000/- along with team.
• Gained practical exposure in territory sales management and retail operations.
• Developed strong communication, negotiation, and problem-solving skills.

Mapro Foods Pvt. Ltd. Pune, Maharastra

• Executed in-store merchandising strategies to maximize brand exposure and enhance sales.
• Arranged FRUBA bars and JAM at eye level to optimise product placement.
• Monitored and reported store-level insights, inventory issues, and consumer behaviour.
• Operating the Canopy Activity of 20-25 days.
• Market Research &Competitor Analysis.

Key Learning

• Convincing Skills
• Objection Handling
• Teamwork & Coordination
• Business Development & Lead Generation
• Product Placement &Visibility
• Interpersonal Skills

Achievements:

• Successfully Visited 600+ stores.
• Improved product visibility, leading to increased sales of Fruba packs.
• Achieved a Sales target of 50,000 in 45 days.
• Complete Merchandising Over 50+ Outlets.