Mohit Sagotia
Bengaluru
Summary
Digital Marketing Specialist with over 6+ years of experience in SEO, SEM (Google Ads), and Google Analytics 4. Proven track record in technical and on-page SEO, conducting comprehensive audits, and optimizing content strategies. Skilled in creating and managing effective Google ad campaigns, performing detailed analytics, and enhancing website performance through CRO techniques. Adept at developing customized SEO and SEM proposals, ensuring seamless website migrations, and utilizing key SEO concepts to boost online visibility. Passionate about delivering tangible results and staying updated with the latest digital marketing trends.
Overview
7
7
years of professional experience
Work History
Digital Marketing Associate
Pronix Tech - Subsidiary of SPINX Digital
09.2021 - Current
- Website analysis involves conducting a comprehensive technical SEO audit, examining technical, on-page, and off-page factors that impact website performance.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages. Offer suggestions and implement strategies for content development in coordination with SEO goals, both general and keyword-specific.
- Creating, analyzing, and optimizing Google ads campaigns for B2B clients.
- Preparing CRO documents by analyzing website CTAs and other factors using tools like heatmaps and scroll depts.
- Creating reports and dashboards using Looker Data Studio and Power BI for our clients.
- Planned and executed successful website migration for multilingual and enterprise-level websites, including both domain and CMS-based migration.
- Managing a team of marketers and developers to execute work for client websites.
- Creating explore reports in Google Analytics 4 as per client's needs.
- Collaborate with editorial, and development teams and create strategies for achieving KPIs. Measure KPIs and assign work responsibilities to the team.
- Analyzed web analytics data to inform ongoing strategy adjustments and improve overall ROI on digital marketing efforts.
- Creating SEO and SEM proposals.
SEO Analyst
Uplers
11.2017 - 08.2021
- Understanding client's goals and objectives and providing tailor-made recommendations on how to improve their online presence
- Plan and executed an integrated digital marketing calendar with a focus on the delivery of all the Digital marketing activities
- Actively involved in SEO (Conduct On-site, Off-site & Technical SEO)
- High-quality backlinks building using ethical techniques with white hat SEO techniques
- Rectify XML and broken link issues
- Strategize, Recommend, and Design Digital content management, web analytics, digital operations, content distribution/syndication, campaign management, marketing ROI analysis, etc
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, Google Search Console, etc.)
- Perform on-page SEO experiments to improve the page quality of articles
- Research new relevant keyword opportunities
- Monitor, document, and report rankings and other search engine metrics for keywords
- Build links through various link-building channels
- Write creative/engaging emails to build links
Education
MBA - Marketing -
Parul University
Vadodara01.2017
Skills
- Analytical Tools:
- Google Analytics
- Google Keyword Planner
- Google Search Console
- Looker Studio
- Power BI
- Microsoft Clarity
- SEO Tools:
- SEMrush
- Screaming Frog
- Marketing Skills:
- SEO Proficiency
- Keyword Research
- Competitor Analysis
- Content Strategy
- Campaign Strategies
- Conversion Rate Optimization
Accomplishments
- Migrated websites like AFV.com (American Funny Videos), lapdonline.org (Los Angeles Police Department)
- Improved website load speed & Core web vitals after reducing website technical errors. A priority was given to fixing JS errors, redirects, and images, which cause lags and harm to the user experience
- Successfully Auditing and improving website performances
- Build a strong team for SEO personals and manage the team effectively and efficiently
- Grew organic traffic after establishing monthly SEO optimization plans
- Awarded as the best employee in the SEO department
Timeline
Digital Marketing Associate
Pronix Tech - Subsidiary of SPINX Digital
09.2021 - Current
SEO Analyst
Uplers
11.2017 - 08.2021
MBA - Marketing -
Parul University
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