Mohit Sharma
905 Preston Avenue, Saskatoon,Saskatchewan
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
10
10
years of professional experience
3
3
Certification
Work History
Senior Marketing Manager
WhiteHat Jr. (Live Online Coding, Music & Math for kids)
New Delhi
2021.08 - 2022.10
- WhiteHat Jr. is India's #1 Live online 1:1/1:4 platform for coding, math and music.
- Established and managed overall business plan through brand marketing, digital marketing & BTL operation
- Marketing contribution helped sales from 0.79% conversion to 4.18% week on week with weekly revenue of 2.5 million $
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Performed market segmentations, targeting and positioning for each product line.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization
Deputy Manager of Marketing
Max Life Insurance
Gurgoan
2019.02 - 2021.07
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Performed market segmentations, targeting and positioning for each product line.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization
Senior Manager
Madison World (Media Agency)
Delhi
2018.07 - 2019.02
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
- Helped brands to directly reach their core TG; built soft leads for brand.
- Rendered assistance to clients for their product launch/campaign on-ground level .
- Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
- Developed proposals and presentations for clients
Brand Consultant
Al Hashar Electronics (Al-Hashar Group Oman)
New Delhi
2017.08 - 2018.06
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Developed innovative marketing campaigns based on key objectives.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Created customized marketing materials to increase product awareness.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
Account Director
Crayons Communication (Advertising & Media Agency)
New Delhi
2016.02 - 2017.08
- Overseeing all aspects of process, from planning to budgeting, including coordinating with different teams on projects to make sure projects meet their intended goals.
- Turning client brief into strategy
- Working closely with creative team,
- Supervising and evaluating all jobs before sharing with client
- Ensuring efficient working environment; Ensuring optimum utilization of expenditure & resources
- Conducting exploratory research & market visit and sharing it with the client
- Media Planning for their Regular Media Business
- Prepared brand presentations for clients showing success and credibility of products.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
Advertising Manager
Iris Worldwide (Integrated Marketing Agency)
Gurgoan
2014.04 - 2015.12
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed campaigns, led design and tracked results.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Helped local clients expand business operations through targeted advertising.
- Conducted market research to attract clients in new territories.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms and direct mail formats.
- Worked with designers and production staff to create high-quality and brand-specific ads.
- Directed creative process for traditional and online ads.
- Worked with marketing department to create targeted advertising strategies for key customer demographics
Senior Advertising Executive
Percept H (Advertising & Media Agency)
New Delhi
2011.12 - 2014.03
- Involved in client interaction and communicating client requirement to appropriate functions of organization; also took care of ATL and BTL Communication
- Maintained energy and enthusiasm in fast-paced environment.
- Prepared variety of different written communications, reports and documents.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked with customers to understand needs and provide excellent service.
- Proved successful working within tight deadlines and fast-paced atmosphere
Education
Post Graduate Diploma - Brand Communication, Digital Marketing & PR
MICA School of Ideas (Association With Upgrad)
India07.2022
Bachelors - Advertising & Mass Communication
Shobhit University
India08.2013
Diploma - Electronics & Communication
Guru Tegh Bahadur Institute of Technology
New Delhi, DL07.2008
Skills
- Marketing Strategy Development
- Communications Strategies
- Corporate Communications
- Consumer Insights
- Retail Marketing
- Product Launching
- Strategic Partnership
- Campaign Management
- Brand development
- Marketing and advertising
Certification
- Leadership and Management Development Programme
Max Life Insurance - 2021 - Brand & Marketing Integration- LinkedIn Learning 2021
- Licensed to Lead Certificate WhiteHat Jr- 2022
- Certificate of Completion-Growing Business with Facebook-2022
- Star Performer (4 times) for best results in brand marketing for WhiteHat Jr- 2021 & 2022
Accomplishments
- Handled Company's biggest customer engagement platform "Super Customer Week & e-Super Customer Week" which won Silver & Bronze award at ACEF 2019 & 2020.
- Partnered with IPL Team RCB (Royal Challengers Bangalore) to launch our biggest Term Insurance Product “Smart Term Plan" that became "Product of Year" in 2019.
- Awarded " Best Marketing Manager" for successfully driving the BTL Channel across the country.
- Managed production of India Protection Quotient for 3 seasons in association KANTAR from concept creation to launch.
Timeline
Senior Marketing Manager
WhiteHat Jr. (Live Online Coding, Music & Math for kids)
2021.08 - 2022.10
Deputy Manager of Marketing
Max Life Insurance
2019.02 - 2021.07
Senior Manager
Madison World (Media Agency)
2018.07 - 2019.02
Brand Consultant
Al Hashar Electronics (Al-Hashar Group Oman)
2017.08 - 2018.06
Account Director
Crayons Communication (Advertising & Media Agency)
2016.02 - 2017.08
Advertising Manager
Iris Worldwide (Integrated Marketing Agency)
2014.04 - 2015.12
Senior Advertising Executive
Percept H (Advertising & Media Agency)
2011.12 - 2014.03
Post Graduate Diploma - Brand Communication, Digital Marketing & PR
MICA School of Ideas (Association With Upgrad)
Bachelors - Advertising & Mass Communication
Shobhit University
Diploma - Electronics & Communication
Guru Tegh Bahadur Institute of Technology
- Leadership and Management Development Programme
Max Life Insurance - 2021 - Brand & Marketing Integration- LinkedIn Learning 2021
- Licensed to Lead Certificate WhiteHat Jr- 2022
- Certificate of Completion-Growing Business with Facebook-2022
- Star Performer (4 times) for best results in brand marketing for WhiteHat Jr- 2021 & 2022
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