Mohit Sharma
linkedin.com/in/mohit-sharma-370a0b143
Summary
Market Research Analyst with experience in consumer, brand, and research across FMCG, healthcare, and MedTech sectors. Skilled in quantitative research techniques, questionnaire and research design, pricing, concept testing, and brand equity studies. Proven ability to manage end-to-end research projects, deliver strategic insights to senior management, and support data-driven marketing and product. Strong client management and team collaboration skills, with expertise in analytical storytelling and consumer behavior consulting.
Overview
5
5
years of professional experience
Work History
Senior Research Analyst
Cetas Healthcare
Mumbai
05.2025 - Current
- Conducted extensive market research to identify healthcare trends and insights.
- Conducted concept testing for new product launches and led highlighter exercises for ultrasound solutions, providing insights to support client marketing strategies.
Analyst
Cetas Healthcare
Mumbai
05.2023 - 05.2025
- Working in Med tech domain.
- Worked with leading healthcare companies to develop and manage their business in global market.
- Key tasks include designing and implementing tailored solutions, ensuring high standards and client satisfaction, working on an internal product for Loyalty index, and creating comprehensive presentations for high-profile clients including GE HealthCare.
Associate Research Manager
Kantar
Mumbai
06.2022 - 05.2023
- Responsible for end-to-end execution and management of primary quantitative research projects.
- Managed tracking studies to monitor market trends, consumer behavior, and marketing strategy effectiveness for clients such as Mondelez and Piramal.
- Conducted brand equity research for Mondelez (MFD category) to evaluate brand health, positioning, and communication effectiveness.
- Worked on campaign evaluation for Bournvita to assess communication impact and effectiveness.
Market Research Analyst-2
Data Bridge Market Research
Pune
11.2020 - 04.2022
- Skilled in the F&B sector, with expertise in Microsoft Excel, PowerPoint modeling, client management, and market research.
Education
MSc. Integrated - Biotechnology
Vellore Institute of Technology
Vellore09-2020
Higher Secondary Certificate -
Sunbeam School Bhagwanpur
VaranasiSkills
- Primary research and consumer insights
- Brand health tracking
- Questionnaire design
- Qualitative and quantitative analysis
- Analytical skills
- Data analysis
- Project management
- Consumer research
Accomplishments
- Brand management from the Indian Institute of Management, Bangalore (IIM-Bangalore) (2024)
- Awarded by the Indian National Science Academy Summer Research Fellowship, INSA-SRF (2019)
- Played cricket at the U-16 state-level championship
- Played table tennis at the state-level championship
Timeline
Senior Research Analyst
Cetas Healthcare
05.2025 - Current
Analyst
Cetas Healthcare
05.2023 - 05.2025
Associate Research Manager
Kantar
06.2022 - 05.2023
Market Research Analyst-2
Data Bridge Market Research
11.2020 - 04.2022
MSc. Integrated - Biotechnology
Vellore Institute of Technology
Higher Secondary Certificate -
Sunbeam School Bhagwanpur