Mohit Upadhyay
Summary
Results-driven Marketing professional with a proven track record of driving impactful marketing strategies across diverse industries. Skilled in creating compelling brand narratives, managing and executing data-driven campaigns and fostering strong partnerships to elevate market presence.
Overview
12
12
years of professional experience
Work History
Marketing Manager
73 Strings AI Pvt Ltd
01.2024 - Current
- Developed and launched a new website from scratch, including design, content, brand positioning, and development, achieving a 30% increase in page engagement and improved visitor-to-lead conversions by 15%
- Spearheaded HubSpot implementation, establishing best practices for CRM and lead nurturing workflows
- Conceptualized and executed multi-channel marketing campaigns, including collaborations with valuation associations and private equity firms, enhancing client engagement
- Managed CXO personal branding on LinkedIn, increasing post engagement by 40% and strengthening organizational thought leadership
- Coordinated joint marketing campaigns with global leaders like Blackstone, Permira, and PIF, driving strategic collaborations
- Created and repurposed high-value content assets such as reports, webinars, and articles for sales enablement and digital campaigns
- Award Nominations: Filed 10+ award nominations, securing 6 wins in categories like Data Management, Portfolio Management, and Valuation Software
- Content Strategy: Created engaging marketing content, including website copy, blog posts, social media content, and promotional assets
- Social Media Growth: Increased LinkedIn engagement by 55%, surpassing competitors in engagement benchmarks
- Webinars & Partnerships: Coordinated campaigns and webinars with valuation associations, repurposing content for sales enablement
- Increased LinkedIn followers from 7,000 to 27,000 in just 9 months through consistent content optimization and audience targeting
Social & Content Marketing Manager
Open Financial Technologies Pvt Ltd
05.2021 - 08.2022
- Increased LinkedIn followers to 50K+ in under a year, achieving over 4M YouTube views and driving 100,000+ app downloads
- Executed 20 webinars, growing a 10K-member community and generating 2000+ leads through targeted campaigns
- Launched a high-impact influencer campaign, garnering 20M+ views across channels and boosting app adoption rates
- Collaborated with sports teams like RCB, SRH, and KKR, achieving 5M+ views for branded content campaigns
- Produced the Fintech Mavericks Series on YouTube, delivering a 3-episode campaign to engage industry audiences
Founder-Marketing Strategist
Social GOD
03.2020 - 06.2021
- Client Portfolio: Managed digital campaigns for 10+ clients across industries, including e-commerce, F&B, fashion, fintech, and healthcare
- Content Creation: Designed multi-channel content strategies, increasing organic reach and engagement metrics
- Campaign Success: Delivered ROI-driven campaigns across Facebook, Instagram, LinkedIn, Twitter, and Snapchat ads
- Strategic Roadmaps: Developed result-oriented marketing roadmaps tailored to diverse business needs
Marketing Manager
ONN Mobility Solutions
11.2015 - 03.2020
- As a core team member, scaled the company from inception to an ARR of ₹20 crore, contributing to business strategy and growth
- Crafted the firm's initial pitch offerings and brand story, laying the groundwork for a consistent and compelling market presence
- Executed cross-channel marketing campaigns for brand partnerships, promotions, and revenue growth, delivering impactful results
- Led content marketing initiatives to drive engagement, improve conversion rates, and build brand reputation
- Launched collaborative campaigns with mobility players like Uber and Ola, reinforcing ONN Bikes' positioning in the shared mobility space
Marketing Executive
Foodies Inc- Cheelizza
06.2013 - 11.2015
- Built brand awareness and lead generation campaigns across digital and offline platforms
- Enhanced website engagement and social media traction with optimized content strategies
- Managed corporate messaging, promotional campaigns, and event planning for brand activations
Education
Chartered Accountant - Costing , Law , Finance , Taxation
Institute of Chartered Accountant of India
Mumbai11-2013
Bachelor of Commerce - Business Administration And Management
Mithibai College (Mumbai University)
Mumbai 03-2010
Skills
- Social Media Strategy & Growth
- Digital Campaign Management
- Product Marketing & Go-to-Market Strategies
- Content Creation & Brand Storytelling
- Analytics & Performance Optimization
- Influencer Marketing Campaigns
- ATL & BTL Campaign Planning
- Strategic Partnerships & Alliances
Accomplishments
- Led multi-channel campaigns, product launches, and strategic partnerships across global organizations.
- Produced high-impact content, including blogs, social media posts, whitepapers, and webinars.
- Spearheaded website revamps and improved KPIs such as traffic, engagement, and conversions.
- Managed coordination between Sales, Product, and Marketing teams for seamless execution.
- Utilized analytics tools (Google Analytics, LinkedIn Insights, HubSpot) to drive performance improvements.
- Guided leadership teams in building strong personal brands on professional platforms like LinkedIn & youtube
- Webinars /Videos :- Conducted/Hosted 50 Plus webinars
- Instagram page - Instaudaipur- 150k Followers
Timeline
Marketing Manager
73 Strings AI Pvt Ltd
01.2024 - Current
Social & Content Marketing Manager
Open Financial Technologies Pvt Ltd
05.2021 - 08.2022
Founder-Marketing Strategist
Social GOD
03.2020 - 06.2021
Marketing Manager
ONN Mobility Solutions
11.2015 - 03.2020
Marketing Executive
Foodies Inc- Cheelizza
06.2013 - 11.2015
Chartered Accountant - Costing , Law , Finance , Taxation
Institute of Chartered Accountant of India
Bachelor of Commerce - Business Administration And Management
Mithibai College (Mumbai University)
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