Mohit Uppal
Partnerships & Brand Communications
Gurgaon
Summary
With over 10 years of experience, i.e., 78,840 hours, 3285 days, and 3000 plus coffee conversions with clients and partners, Interacted with 1000+ startups, devised strategies, accomplished 450+ brand partnerships, and contributed towards the business growth of the company within the stipulated time on limited budgets.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Head- Partnerships & Marketing
Krishify
Gurgaon
05.2022 - Current
- Research designed, developed, and executed full-funnel social commerce marketing program for 9 million+ farmers.
- Coordinating with technical product team to ensure that all necessary integrations between CRM, eCommerce platform, and individual social channels are functioning properly.
- Collaborate with sales team to convert leads produced via marketing channels.
- Created data-driven, practical insights that help to shape product strategy for both our B2B and B2C solutions.
Lead- GROWTH PARTNERSHIPS & BRAND COMMUNICATIONS
OKCREDIT
GURGAON
10.2020 - 05.2022
- Created, executed, and led the company's digital strategy and brand marketing.
- Maximizing brand presence on various channels-Earned, Owned & Paid Improved SOV from 8% to 37% within a year
- lead growth partnerships team onboarded banks/NBFC's/Govt Bodies/Fintech partners.
- Drive merchant engagement right from the stage of acquisition to activation and cross-sell.
- Collaborations with digital agencies and internal teams on creative development and activations
- Collaborations with Digital agencies and internal teams on creativedevelopment and activations
ALLIANCES & PARTNERSHIPS MANAGER
Travel Triangle
Gurgaon
04.2019 - 09.2020
- Started the Alliances and Partnerships team to set up alternate revenue streams.
- Responsible for the annual marketing planning, including strategic and tactical approaches across various ATL, BTL, and digital channels.
- Established more than 70+ client relationships with key decision-makers within customers' organizations (Govt/Private) to promote growth and retention.
- Co-ordination and revenue growth from the best advertisers and other media marketing agencies like Dentsu, Webchutney, Carat, The Pivotal, etc.
- Partnered with brands and influencers like OPPO, Sunburn, Canon,MasterCard, Shenaz Treasurywala, and all the leading tourism boards created, executed, and led the company's digital strategy and brand marketing.
SENIOR MANAGER NORTH ZONE- STARTUPS
RBL Bank
04.2017 - 04.2019
- Responsible for product marketing at India Startup Club for the North India region with an annualized growth of 40%.
- Handled a startup banking portfolio of INR 50 CR.
- Participated and organized more than 50 industry events with top regulatory bodies and startup ecosystems such as NPCI, Visa, MasterCard, Nasscom, Amity, etc.
- Building business & strategic partnerships with Fintech partners, etc. to ensure implementation of various products & services
- I handled a team of 25 Client Relationship Managers across North India with 250 B2B clients.
Head- Marketing and Partnerships
The Vault Show
Gurgaon
02.2016 - 03.2017
- Identified and partnered with top media agencies.
- Executed digital campaigns for a budget of 6Cr, resulting in achieving a 3Mn+ viewership for the series.
- Bringing in 1CR worth of advertising partnerships for the TV show
Lead- Digital Marketing
Value360 India
New Delhi
01.2012 - 02.2016
- Developed and maintained courteous and effective working relationships.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Education
MBA - Marketing
Maharshi Dayanand University,
New Delhi 01.2010 - 01.2012
B. TECH -
Geetanjali Institute of Technical Studies (GITS)
Udaipur 01.2005 - 01.2009
Skills
Strategic partnerships
Additional Information
Winner of 40 under 40, Agency Reporter, 2020
Timeline
Head- Partnerships & Marketing
Krishify
05.2022 - Current
Lead- GROWTH PARTNERSHIPS & BRAND COMMUNICATIONS
OKCREDIT
10.2020 - 05.2022
ALLIANCES & PARTNERSHIPS MANAGER
Travel Triangle
04.2019 - 09.2020
SENIOR MANAGER NORTH ZONE- STARTUPS
RBL Bank
04.2017 - 04.2019
Head- Marketing and Partnerships
The Vault Show
02.2016 - 03.2017
Lead- Digital Marketing
Value360 India
01.2012 - 02.2016
MBA - Marketing
Maharshi Dayanand University,
01.2010 - 01.2012
B. TECH -
Geetanjali Institute of Technical Studies (GITS)
01.2005 - 01.2009
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