Mohit Warikoo
A
Pune
Summary
With more than 12 years of experience in digital marketing, business development, email marketing , Affiliate account management. Strong understanding of internet terms, technologies, and protocols, as well as the different pricing models and strategies in the industry. An innovative professional who can establish, develop, and maintain mutually beneficial relationships with ad agencies, direct publishers, networks, and advertisers, as well as lead and motivate teams across multiple sites. Successfully managed company revenue over $25- 30 million per year.
Overview
13
13
years of professional experience
Work History
Assistant Manager/Campaign Manager
Skylex Technologies Pvt Ltd
11.2019 - Current
- Gathering campaign requirements, timelines and finalizing briefing.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Worked on various Payout Structure and Optimization: CPS, CPA, CPL,CPC, CPM, REVSHARE for revenue & profit generation.
- Coordinate with cross functional team to drive email development.
- Managing the creative process if required.
- Manage Quality Assurance and testing of campaign.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Strong relationship & network building among publishers & advertisers in affiliate marketing.
- Make delivery reports to have track of campaigns.
- Presenting weekly & monthly progress reports to the management.
- Building Strong connections in the affiliate network.
- Manage and mentor the team to achieve performance marketing targets.
- Managed a team of minimum 10 people including TL's , business analyst & guided 500+ size production team for overall revenue & profit .
- Work on CRM like Everflow,HasOffers, Offers18, Affise, Hitpath, Cake etc
Team Lead
Skylex Technologies Pvt Ltd
10.2017 - 11.2019
- Developed ongoing strategies to optimize for email performance and conversions.
- Understood and anticipated customer needs to develop targeted campaigns.
- Managed multiple simultaneous email campaigns from start to finish.
- Generated reports to support development and implementation of marketing plans.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Daily monitoring and analysis of all advertising campaigns, path offers and pages.
- Analyzing revenue, CPM performance, click and conversion rates, budget caps, posting failures and report trends.
- Campaign data monetization analysis.
- Corresponding with management regarding targeting and placements.
- Working with the Production and technical Teams to resolve concerns. .
- Work closely with different teams to develop actionable plans for how to increase revenue, conversions, lead generation etc.
- Preparing and distributing daily performance reports. •
- Interpreting analyzing and making recommendations against campaign
- Overall lead volume growth .
- Tracking and applying strategy to maximize profitability on campaigns under management
- Analyzing and resolving diverse, complex issues via an in-depth knowledge of database tracking products and technical interfaces.
Sr. Business Analyst
InboxOps System Pvt. Ltd. (Previously known as Inboxmasters System Pvt. Ltd.)
11.2013 - 12.2016
- Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Performed gap analysis to identify areas of improvement.
- Creating & managing campaigns through platforms like Email
- Campaign Management for advertiser's accounts for business development, lead generation monitoring, and revenue generation.
- Responsible for collecting and analyzing data to evaluate potential optimizations and audit existing processes.
- Planning, Monitoring, optimizing and reporting campaign performance in summarized reports
Business Analyst
Faraji E Consulting PVT Ltd
03.2012 - 10.2013
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Business Analyst
ALOHA Technology Pvt Ltd
08.2011 - 11.2011
- Gathering of requirements of project from clients.
- Preparation of requirement traceability matrix related to project.
- Preparation of screens (mockups) related to project.
- Design of basic flow of project.
- Documentation of project requirements. Preparation of specification document for project.
- Design of architecture diagram of project.
- Direct client interaction
Education
M.B.A (Systems) - undefined
B.E I.T - undefined
Sanjivini College of Engg (Pune University)
HSC - undefined
S.M. Jain School
SSC - undefined
S.P High school
Skills
CPS
undefinedAccomplishments
- Certification in Advanced Digital Marketing Course
Competitions
- Participated and won consolation prize in State Level Project Competition (PROFEST-09).
- Participated in college level C programming competition.
Seminars Presentations
Seminar on E-commerce: E-commerce provides us provision for internet banking, net banking etc.
Projects
Shopping mall system, Maintaining Data of Customer & the items they have purchased. Giving the search functionalities in application for customer and respective items., Visual Basic 6 (Front End) & Oracle 9i (back end), Designing user friendly front end, making connection between front end & back end. Coding for all the functionality in the front end. Automated Finger Print Identification System, Matlab Study of billing management system in B.S.N.L., Understanding the system they are using in billing, suggesting changes to improve the system., M.B.A
Timeline
Assistant Manager/Campaign Manager
Skylex Technologies Pvt Ltd
11.2019 - Current
Team Lead
Skylex Technologies Pvt Ltd
10.2017 - 11.2019
Sr. Business Analyst
InboxOps System Pvt. Ltd. (Previously known as Inboxmasters System Pvt. Ltd.)
11.2013 - 12.2016
Business Analyst
Faraji E Consulting PVT Ltd
03.2012 - 10.2013
Business Analyst
ALOHA Technology Pvt Ltd
08.2011 - 11.2011
M.B.A (Systems) - undefined
B.E I.T - undefined
Sanjivini College of Engg (Pune University)
HSC - undefined
S.M. Jain School
SSC - undefined
S.P High school
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