Analytical and detail-oriented Product Analyst with experience in leveraging data to drive product strategy and enhance user experience. Proven ability to collaborate cross-functionally and translate complex data into actionable insights. Passionate about customer experience and continuous product improvement.
User Retention Dashboard
Built an interactive dashboard to monitor user retention and churn using Tableau and SQL.
Optimizing Onboarding Funnel to Improve User Activation
Approach : Pulled user journey data using SQL to analyze drop-off rates at each onboarding step. Segmented users by acquisition channel and device type to uncover behavioral patterns. Designed and ran an A/B test comparing the existing onboarding flow with a simplified version. Used Python for statistical analysis and Tableau to visualize funnel performance.
Outcome : Discovered that 35% of users dropped off during the profile setup stage. The new onboarding flow reduced time-to-activation by 22% and improved activation rate by 18%. Insights were presented to product and design teams, leading to a permanent rollout of the new flow.