Mohmad Ayoub Dar

Key Responsibilities: Key Achievements: Key Clients Managed:

As the Country Head - Sales at FortunePlus, I was entrusted with leading and driving the overall sales strategy for the organization’s extensive range of premium OEM furniture fittings. Our offerings included key products like concealed hinges, telescopic channels, hydraulic hinges, gas springs, slim box, tandem boxes, and kitchen hardware. In this leadership role, I was responsible for overseeing national sales operations, nurturing strategic partnerships with key clients, and driving revenue growth through innovative sales tactics and relationship-building.

• Sales Strategy & Leadership:
  Led and managed the entire sales function across India, setting aggressive yet achievable sales targets, defining strategic direction, and ensuring alignment with company goals. Developed and executed a high-impact sales strategy that supported the business's growth and expansion within the furniture fittings market.
• Client Relationship Management:
  Managed relationships with top-tier clients including Godrej, Asian Paints, Quba, Link Locks, Jolly Engineering, Harrison, and Leadler, ensuring customer satisfaction and addressing their evolving needs. Played a key role in maintaining long-term partnerships and increasing business volume with these major clients.
• Business Development:
  Identified new business opportunities, negotiated contracts, and closed deals with both existing and new customers. Ensured consistent growth of the customer base and explored new markets and industries where FortunePlus’ products could gain traction.
• Cross-Functional Collaboration:
  Worked closely with the Product Development, Marketing, and Supply Chain teams to ensure that the product offerings met the needs of the market and adhered to high-quality standards. Provided valuable feedback from clients to improve product features and offerings.
• Sales Forecasting & Reporting:
  Managed the entire sales pipeline, from lead generation to closing, and ensured accurate forecasting of sales targets. Regularly reported on sales performance, market trends, and competitor activities to the executive leadership.
• Team Leadership & Development:
  Led a high-performing sales team, providing guidance, training, and mentorship to ensure the team’s success in achieving sales targets. Conducted regular performance reviews, set individual goals, and fostered a collaborative environment to encourage continuous improvement.
• Market Intelligence:
  Conducted in-depth market research to track industry trends, customer needs, and competitor offerings. Ensured that FortunePlus stayed competitive by adapting sales strategies to the ever-evolving market dynamics.
• P&L Responsibility:
  Managed the sales budget and ensured that sales targets were met while maintaining cost efficiency. Played an active role in profit and loss (P&L) management, ensuring sustainable and profitable growth for the company.
• Growth in Client Accounts:
  Strengthened relationships with major clients, increasing sales volume by 20% year-on-year for key accounts, and expanding market share in the OEM furniture fittings industry.
• New Market Penetration:
  Successfully identified and penetrated new verticals and regions, leading to a significant increase in the company’s market footprint.
• Product Success:
  Led the introduction and promotion of new products such as hydraulic hinges and slim boxes, driving their adoption among top-tier clients and boosting the company’s revenue.
• Team Expansion & Development:
  Grew the sales team by 30%, ensuring that new hires were aligned with the company’s vision, culture, and objectives.
• Customer-Centric Sales Approach:
  Introduced a client-focused approach that improved customer satisfaction and retention, resulting in an overall increase in repeat business.
• Godrej
• Asian Paints
• Quba
• Link Locks
• Jolly Engineering
• Harrison
• Leadler

This role provided me with the opportunity to shape and lead the sales function at FortunePlus, driving sustainable growth and creating lasting partnerships with some of the industry’s leading organizations. My focus was always on delivering results while fostering a collaborative, high-performance team culture.

• Supervised day-to-day operations to meet performance, quality and service expectations.
• Improved customer satisfaction by addressing and resolving complaints promptly.
• Developed strong working relationships with staff, fostering a positive work environment.
• Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.