Mohsin Farkunda
Pune
Summary
Dynamic sales leader with a proven track record at Red Bull, driving ₹2 crores in monthly business. Expert in sales strategy and relationship management, successfully negotiating 78 contracts and expanding distribution across multiple cities. Adept at leading teams and executing impactful marketing initiatives to achieve ambitious targets.
Overview
9
9
years of professional experience
Work History
Musketeer (On-Premise Sales Manager)
Red Bull
Pune
01.2023 - Current
- Managed monthly business of ~₹2 crores (equivalent to 8,500 cases) across Pune and ROM on-premise channels
- Led sales teams of 4 in Pune and 10 in ROM, driving planning and execution to consistently achieve primary and secondary targets month-on-month
- Drove strategic expansion of distribution width (WOD) for Red Bull Cocktails in key on-premise outlets across Pune and ROM
- Implemented corrections for optimal route-to-market (RTM) in 6 cities: Aurangabad, Ahmednagar, Nashik, Kolhapur, Lonavala, and Pune
- Negotiated and closed 78 contracts with on-premise outlets in Pune and ROM
Marketing & Operations Head
Red Devil
01.2021 - 01.2023
- Executed product launches in 5 cities, achieving 6,000 cases sold within the first month
- Generated product availability at major key accounts across the city
- Managed product marketing initiatives and brand campaigns
Area Sales Manager
Reveilo Wines
01.2019 - 01.2021
- Reinforced wine market culture and scaling strategies across accounts
- Expanded product availability in the on-premise channel
Operations Manager
Botspace AI Messaging
01.2017 - 12.2017
- Created awareness and educated businesses about AI technology applications
- Successfully onboarded high-profile clients including Sunburn, OML, VH1 Supersonic
Education
BBA - Marketing
Ness Wadia College of Commerce
Pune01.2017
HSC -
S.M Choksey Junior College
Pune01.2013
ICSE -
The Bishop's School
Pune01.2011
Skills
- MS Office
- Sales strategy
- Networking & Relationship Management
- Strategic Communication
- Sales Team Leadership
- Vendor & Distributor Management
- Contract Negotiation
Timeline
Musketeer (On-Premise Sales Manager)
Red Bull
01.2023 - Current
Marketing & Operations Head
Red Devil
01.2021 - 01.2023
Area Sales Manager
Reveilo Wines
01.2019 - 01.2021
Operations Manager
Botspace AI Messaging
01.2017 - 12.2017
BBA - Marketing
Ness Wadia College of Commerce
HSC -
S.M Choksey Junior College
ICSE -
The Bishop's School