MOHSIN RAZA
Varanasi
Summary
Seeking a middle-level position in Branding, Advertising & Marketing function
Dynamic and results-oriented advertising and branding professional with over a decade of experience managing a successful firm. Adept at crafting impactful advertising campaigns across diverse platforms, including print, radio, outdoor, digital, and in-store branding. Expertise in media planning, budget execution, team leadership, and leveraging creative and analytical strategies to deliver measurable results for clients. Target oriented marketing professional offering experience in the media sector with proven business judgement, strong strategic capability, leadership and general management experience; currently associated with AHS IT Services as a Head Marketing & Branding. Skilled in strategic communications management; Utilizing creative intellect, strategic insight and sharp planning skills to manage business operations and meet top-line and bottom-line objectives. Effectively handled all the activities aimed at marketing of airtime, space, concept selling and activation. Proven ability in leadership and team management.
Overview
2025
2025
years of professional experience
3
3
Languages
Work History
Head – Marketing and Branding
AHS IT Services Pvt. Ltd.
6 2013 - Current
- Spearhead the management and operations of an advertising and branding agency serving diverse clients across industries
- Business development team: Identifying and onboarding new clients
- Managed clients from different Industries like Education, Real Estate, Health Care, Retail, Automobile, MSMEs, Building Materials etc
- Oversee end-to-end planning and execution of marketing campaigns across digital platforms, print media (newspaper), radio, Outdoor, In shop Branding reaching a diverse audience
- Collaborated closely with external media agencies to optimize media buys, improving cost-efficiency and maximizing ROI across all advertising channels
- Successfully plan and execute multi-channel advertising campaigns in newspapers, radio, outdoor media, and digital platforms
- Developed and executed targeted newspaper and radio ad campaigns that resulted in a increase in brand recognition and audience reach
- Oversee branding initiatives, including in-store branding and experiential marketing, ensuring consistent brand messaging
- Lead media planning and budget execution, optimizing resources for maximum ROI
- Collaborated with in-house and freelance creative professionals to produce high-quality content, graphics, and video for campaigns
- Led a multidisciplinary team of 20 marketing professionals including Business Development, Content creators: Developing persuasive and engaging content, Graphic designers: Crafting visual assets aligned with brand identity, SEO specialists: Enhancing digital presence and driving organic growth
- Supervise the design and execution of digital marketing campaigns, including: Social media advertising (Facebook, Instagram, LinkedIn, Twitter), Google Ads and pay-per-click (PPC) strategies, Social media optimization (SMO) for increased engagement and visibility
- Build strong client relationships by delivering tailored solutions that meet business objectives
- Key Achievements: Grew client base through innovative marketing strategies and excellent client service
- Managed advertising budgets annually, achieving measurable increases in client ROI
- Boosted brand awareness for clients through strategic campaigns across multiple platforms
- Skills: Advertising & Branding: Campaign strategy, media buying, creative direction, Multi-Channel Campaign Planning (Digital, Print, Radio), Digital Marketing: Google Ads, social media ads,, SMO, PPC, Media Planning & Budgeting: Resource allocation, cost optimization, Team Management: Leadership, collaboration, project management, Client Relationship Management: Needs analysis, tailored solutions, account management
- Tools: Google Ads Manager, Facebook Business Manager, Data-Driven Marketing & Analytics
Manager Business Development
Rediff.Com India Ltd.
04.2011 - 06.2013
- Company Overview: Central Eastern U.P
- Reported to the Regional Head based at New Delhi, looking after all the activities aimed at 'RediffDeal Ho Jaye'
- Generating tie-ups with the best service providing Clients at Central Eastern U.P
- Developing PR with clients for 'Rediff.Com India Ltd.', at Central Eastern U.P.; providing them good service & generating tie-ups with them, for Rediff.Com and developing/adding new clients and handling the team
- Central Eastern U.P
- Achievement: Top performer at PAN India Level, for consecutive 3 Months from June 2011 to August 2011
Manager Media Solution
Amar Ujala Publication Ltd.
05.2010 - 04.2011
- Company Overview: Lucknow
- Reported to the Unit Head, looked after all the activities aimed at space / concept selling
- Generating revenue for the Station, looking after all the activities aimed at space selling / concept selling /activation; guiding/ motivating team to achieve target
- Assigning tasks & responsibilities to subordinates, team members and extracting desired results from them
- Managing and driving the team based on the tasks assigned
- Lucknow
Account Group Manager
Superhit 93.5 Red FM (South Asia Fm Ltd.)
12.2007 - 05.2010
- Company Overview: Varanasi
- Reporting to the Station Head & VP Sales North, heading the Sales & Marketing Team of 4 members and managing the Advertisement Department
- Generating revenue for the Station, looking after all the activities aimed at airtime / concept selling /activation; guiding/ motivating team to achieve target
- Assigning tasks & responsibilities to subordinates, team members and extracting desired results from them
- Managing and driving the team based on the tasks assigned
- Developing PR with clients for 'South Asia FM Ltd' in Varanasi City, providing them good service & generating revenue for the Station in terms of value / volume and developing/adding new clients
- Organising event for brand building & making different tie-ups for the barter activities
- Planning Activation with the Non-Advertisers
- Varanasi
- Achievement: Increased the Total revenue of the Station by 71% in the year 2009-2010 as compared to year 2008-2009 for 1st 10 months
- Successfully conducted 4 Ground Event in Varanasi in year 2009-2010
Officer Response
Bennet Coleman & Company Ltd (The Times of India)
09.2004 - 07.2007
- Company Overview: Varanasi
- Reported to the Sub office Head, looked after all the activities aimed at space / concept selling
- Developed PR with major Educational and Commercial clients for 'The Times of India Group' in Varanasi City and increased the client base
- Generated more revenue in terms of value and volume
- Supervised and guided the TSC holders and agencies to achieve their target
- Maintained MIS and reports of the Varanasi office
- Varanasi
- Achievement: Exceeded budget by 51% in Aug - Jul 2006-2007 in all segments assigned
- Increased the revenue in all the segments assigned by 30% in terms of value & volume and by 35% in Aug 2005-Jul 2006 as compared to last Year revenue
Business Development Executive
SWOT Institute of Training and Placement
09.2003 - 04.2004
- Managed marketing & liaised with Management Institutes for training and development
Education
Executive Development Programme - Digital Marketing & Social Media Strategy
IIM-Raipur
12.2022 - 02.2023
MBA - Marketing
UP Technical College
Bachelor of Computer Application - undefined
CCS University
Skills
Marketing
PR & Client Management
Revenue Generation
Team Management/Player
Promotion
Events
MIS & Reporting
Media Marketing
Project Management
Analytical & Communication Skill
Brand Management
Advertising & Branding
Campaign strategy
media buying
creative direction
Multi-Channel Campaign Planning
Digital Marketing
Google Ads
social media ads
SMO
PPC
Media Planning & Budgeting
Resource allocation
cost optimization
Team Management
Leadership
collaboration
Client Relationship Management
Needs analysis
tailored solutions
account management
Tools
Google Ads Manager
Facebook Business Manager
Data-Driven Marketing & Analytics
Personal Information
Date of Birth: 12/12/82
Timeline
Executive Development Programme - Digital Marketing & Social Media Strategy
IIM-Raipur
12.2022 - 02.2023
Manager Business Development
Rediff.Com India Ltd.
04.2011 - 06.2013
Manager Media Solution
Amar Ujala Publication Ltd.
05.2010 - 04.2011
Account Group Manager
Superhit 93.5 Red FM (South Asia Fm Ltd.)
12.2007 - 05.2010
Officer Response
Bennet Coleman & Company Ltd (The Times of India)
09.2004 - 07.2007
Business Development Executive
SWOT Institute of Training and Placement
09.2003 - 04.2004
MBA - Marketing
UP Technical College
Bachelor of Computer Application - undefined
CCS University
Head – Marketing and Branding
AHS IT Services Pvt. Ltd.
6 2013 - Current