Mokhamatam Balaji Naidu
Bangalore
Summary
As a Campaign Manager, I am responsible for overseeing and optimizing both direct and programmatic advertising campaigns for a high-profile Dubai-based client, managing large-volume budgets to ensure maximum ROI. My role involves strategic planning, execution, and performance analysis to drive campaign success across multiple platforms..
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Campaign Manager
MediaMint
Hyderabad, India
09.2024 - Current
- Manage and optimize direct and programmatic campaigns, handling large-scale budgets to achieve targeted outcomes.
- Work extensively with leading SSPs such as Xandr Monetize, Equativ, PubMatic, and Seedtag SSP to maximize campaign reach and efficiency.
- Utilize advanced tools like Xandr, DV360, and DV Pinnacle for campaign optimization, troubleshooting, and data-driven decision-making.
- Lead and mentor a team of 2 Associates, fostering collaboration and professional growth within the team.
- Coordinate effectively with cross-functional teams across Dubai, Madrid, and Spain to ensure seamless campaign execution and communication.
- Conduct in-depth data analysis for each campaign, identifying key performance metrics, pros, and cons to provide actionable insights and improve future strategies.
Ad operation Specialist
Datawrkz bussiness solutions pvt ltd
Bangalore
06.2022 - 09.2024
- Managed 100-120 publishers, including high-scale clients, over a 2-year tenure
- Created and implemented multiple display and video tags based on publishers' requirements
- Worked with demand platforms like XandR, Rubicon, and Aniview
- Provided client servicing, reporting, and data analysis
- Collaborated with engineering teams to develop the in-house product 'highR.'
- Conducted account management, optimization, and troubleshooting for apps and websites
- Led a team of 2 QA Analysts
- Successfully implemented Video Ad pods on websites and VAST tag implementation in apps
Marketing executive
Unschool
Bangalore
06.2021 - 08.2021
Education
BBA -
Jain University
06.2019 - 06.2022
MPC - undefined
Bhasyam education instituations
06.2017 - 04.2019
Srichaitanya Tecno school - undefined
Skills
- Ad operations
- App monetization
- web monetization
- Tag management
- Demand Platforms (XandR, Rubicon, Aniview)
- Relationship Building
- Client Requirements
- Critical Thinking
- Communication
- Operational Excellence
- Reporting Requirements
- Microsoft Excel
- Campaign Strategies
- Advertising Campaigns
- Customer Satisfaction
- Email Management
- Account Management
- Key Performance Indicators
- Target Audience
- Troubleshooting
- Client Coordination
- Escalations Management
- Implementation Plans
- Attention to Detail
- Resolving Issues
- Coaching
- Internal and External Communications
- SSPS
- Technical Operations
- Workload Prioritization
- Analyze Information
- Media Strategy
- Media Planning
- Standard Operating Procedure (SOP)
- Technical Support
Timeline
Campaign Manager
MediaMint
09.2024 - Current
Ad operation Specialist
Datawrkz bussiness solutions pvt ltd
06.2022 - 09.2024
Marketing executive
Unschool
06.2021 - 08.2021
BBA -
Jain University
06.2019 - 06.2022
MPC - undefined
Bhasyam education instituations
06.2017 - 04.2019