Mokhamatam Balaji Naidu
Bangalore
Summary
As a Campaign Manager, I am responsible for overseeing and optimizing both direct and programmatic advertising campaigns for a high-profile Dubai-based client, managing large-volume budgets to ensure maximum ROI. My role involves strategic planning, execution, and performance analysis to drive campaign success across multiple platforms..
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Campaign Manager
MediaMint
09.2024 - Current
- Manage and optimize direct and programmatic campaigns, handling large-scale budgets to achieve targeted outcomes.
- Work extensively with leading SSPs such as Xandr Monetize, Equativ, PubMatic, and Seedtag SSP to maximize campaign reach and efficiency.
- Utilize advanced tools like Xandr, DV360, and DV Pinnacle for campaign optimization, troubleshooting, and data-driven decision-making.
- Lead and mentor a team of 2 Associates, fostering collaboration and professional growth within the team.
- Coordinate effectively with cross-functional teams across Dubai, Madrid, and Spain to ensure seamless campaign execution and communication.
- Conduct in-depth data analysis for each campaign, identifying key performance metrics, pros, and cons to provide actionable insights and improve future strategies.
Ad operation Specialist
Datawrkz bussiness solutions pvt ltd
06.2022 - 09.2024
- Managed 100-120 publishers, including high-scale clients, over a 2-year tenure
- Created and implemented multiple display and video tags based on publishers' requirements
- Worked with demand platforms like XandR, Rubicon, and Aniview
- Provided client servicing, reporting, and data analysis
- Collaborated with engineering teams to develop the in-house product 'highR.'
- Conducted account management, optimization, and troubleshooting for apps and websites
- Led a team of 2 QA Analysts
- Successfully implemented Video Ad pods on websites and VAST tag implementation in apps
Marketing executive
Unschool
06.2021 - 08.2021
Education
BBA -
Jain University
06.2019 - 06.2022
MPC - undefined
Bhasyam education instituations
06.2017 - 04.2019
Srichaitanya Tecno school - undefined
Skills
- Ad operations
- App monetization
- web monetization
- Tag management
- Demand Platforms (XandR, Rubicon, Aniview)
- Relationship Building
- Client Requirements
- Critical Thinking
- Communication
- Operational Excellence
- Reporting Requirements
- Microsoft Excel
- Campaign Strategies
- Advertising Campaigns
- Customer Satisfaction
- Email Management
- Account Management
- Key Performance Indicators
- Target Audience
- Troubleshooting
- Client Coordination
- Escalations Management
- Implementation Plans
- Attention to Detail
- Resolving Issues
- Coaching
- Internal and External Communications
- SSPS
- Technical Operations
- Workload Prioritization
- Analyze Information
- Media Strategy
- Media Planning
- Standard Operating Procedure (SOP)
- Technical Support
Timeline
Campaign Manager
MediaMint
09.2024 - Current
Ad operation Specialist
Datawrkz bussiness solutions pvt ltd
06.2022 - 09.2024
Marketing executive
Unschool
06.2021 - 08.2021
BBA -
Jain University
06.2019 - 06.2022
MPC - undefined
Bhasyam education instituations
06.2017 - 04.2019
Srichaitanya Tecno school - undefined
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