Moloy Dutta
Bangalore Urban
Summary
EXPERIENCED BRAND SOLUTIONS, CREATIVE STRATEGY AND INTEGRATED MARKETING EXPERT
Multi-faceted media professional with expertise in ideating, conceptualizing, and executing 360 integrated brand campaigns across Agency, Radio, Music Label, and Production businesses. Skilled in developing IP-driven activations, influencer marketing, digital and experiential campaigns, content strategy, and innovative media solutions that enable sales growth and business impact.
Overview
8
8
years of professional experience
1
1
Certification
Work History
MANAGER - BRAND SOLUTIONS
92.7 BIG FM (Reliance Broadcast Network Limited)
Bangalore
03.2023 - 10.2025
- Handled markets - Bangalore, Kolkata and North East stations.
- Designed and executed 360 integrated branded campaigns basis, sellable IPs and trend-driven spikes.
- Partnered with regional teams to enable sales and close high-value campaigns, driving business growth.
- Developed new monetization opportunities via influencer marketing, podcasts, gamification, AI-driven content, immersive digital experiences, and live events.
- Tracked industry trends, cohort based insights and competitor campaigns for strategic ideation.
- Co-created and ideated award-winning Scamedy campaign by Canara Bank in 2024.
- Ideated BIG FAMILY FEST (BIG FM'S Signature Onground IP) and BIG GREEN DURGA (SEASON 4), fetching in revenues worth over 3.3 Cr + nationally.
- Other Key Clients: Kurlon, Swaraj Tractors, KreditBee, Mahindra, Century, ITC, Bajaj, Titan, Nuvoco, Tata Structura, Medall, Canara Bank, Ikea, Xiaomi, Prime Video.
MANAGER - BRAND SOLUTIONS
RUSK MEDIA
Mumbai
09.2021 - 12.2022
- Handled Markets - West and South India
- Led integration of branded content into web series across YouTube & OTT platforms (Amazon Mini TV, MX Player, Hotstar).
- Collaborated with sales teams to pitch IPs and close deals with top advertisers in West & South India.
- Acted as liaison between content, production, and sales to deliver high-quality custom branded solutions.
- Reviewed scripts and ensured impactful brand integration prior to production.
- Key Projects: Date With Senior, Love Marriage S1, The Sarkaari Karyalaay, School Chale Hum, Tuition Ke Baad, The Great Indian Series, Flirting With Your Neighbour, Couple Goals, When your BF Is A Shopaholic and many more.
- Clients: Sugar Cosmetics, Newton School, Pintola, My Fitness, Duolingo, Happn, The Souled Store, Simpl, FYP Money, Skinnsi, Toothsi, Jupiter, Coinswitch, Binomo, Rummy Culture, Jar, Zebpay, Redcliffe Labs.
ASSISTANT MANAGER - MUSIC MARKETING
SAREGAMA HMV
Mumbai
12.2020 - 09.2021
- Led 360 degree song launch strategies and media planning for Saregama's Regional New Music across multiple platforms (Digital, Print, Radio, Outdoor, PR, OTT streaming platforms).
- Managed end-to-end marketing on social media and short format apps like Josh, Moj, Triller, Sharechat, activating influencer and meme page marketing for major releases.
- Orchestrated airplay acquisition on regional Radio and TV networks and monitored YouTube ad spends for regional music, optimizing CPV, VPH, and targeting.
- Oversaw track inclusions on major music streaming platforms (Gaana, Saavn, Apple Music, Resso, Wynk JioSaavn, Jalso, Amazon Prime Music).
- Successfully marketed 90+ A category regional songs, with 20 songs surpassing 50 million YT views, 15 songs surpassing 100 million YT views, 7 songs surpassing 300 million YT views, and 1 song exceeding 1.1 billion YT views.
ASSOCIATE - BRAND SOLUTIONS
RADIO CITY 91.1 FM
Bangalore
06.2018 - 09.2020
- Handled Digital business for markets - Bangalore, Chennai, Hyderabad, Vizag, Coimbatore, and Cochin.
- Came up with new campaign ideas and Intellectual Properties (IPs) for sales monetization, while syndicating existing Midday and Radio City catalogue with advertisers.
- Monetisation of signature Radio City Properties (City Cine Awards, Food Icon Awards, Freedom Awards, Taste Of Series, Heroes of Series, Super Singer, Studio Ratha, RJ Ganesha.
- Conceptualised, scripted, and executed impactful content integrations for clients (branded videos, social campaigns, microsites, podcasts, web radio solutions etc).
- Mentored a 300-employee sales team on digital practices and market trends.
- Client and Event Collabs - Amazon Prime Video (Mirzapur, Gulabo Sitaabo, Breathe, Shakuntala Devi), McDowell's No. 1 Yaari Jam with Guru Randhawa, Harrdy Sandhu, Vishal - Shekhar and Badshah) in 14 cities, HUL, Apple Music, Spotify, Amazon, Skoda, Dell, Intel, Jockey, ITC, Cipla, VLCC, AMD, Max Fashion, Air Asia, Ford, Tetley, and more.
SOCIAL MEDIA AND CLIENT SERVICING EXECUTIVE
ADVERB INC.
Bangalore
05.2017 - 05.2018
- Developed creative content, posts, videos, contests, and microsites while managing client expectations around websites and paid campaigns.
- Maintained account communication and presented business impact to senior management.
- Clients: BPL India, FabricSpa, Click2Wash, Krishna Pearls & Jewellers, StarPick Fantasy.
Education
B.A - Journalism & Mass Communication honors
Calcutta University
KolkataM.A - Media Management & Communication
Makhanlal Chaturvedi National University Of Journalism Communication
BangaloreSkills
- 360 degree Campaign ideation and strategy
- 360 degree marketing (Print, Radio, TV, Digital, Outdoor, influencer, meme, short format apps)
- Brand storytelling and activations
- Integrated and experiential marketing campaigns
- Intellectual property creation
- Vendor and agency negotiation
- Content development and strategy
- Media planning
- Client collaboration and servicing
- Team leadership and development
- Revenue growth enablement
- Cross-functional stakeholder management (CEO, COO, CMO, Business Heads, etc)
References
- Prithviraj Chowdhury, Marketing Head, Universal Music Group, Ex - Saregama
- Sourav Ganguly, Brand Solutions Head, Radio City
- Shawn Corda, Digital Programming Head, Radio City
- Mohandas Madhusudhan, Brand Partnerships Manager West, Rusk Media
- Shruti Telang, Brand Solutions South Lead, 92.7 BIG FM
Awards
- CEO'S Achiever of the Month, Radio City, 06/01/18
- Star of the Month, Radio City, 08/01/18
- Star of the Month, Radio City, 09/01/18
- Star of the Month, Radio City, 12/01/18
- Star of the Month, Radio City, 02/01/19
- Star of the Month, Radio City, 06/01/19
- Star of the Month, Radio City, 08/01/19
- Star of the Month, Radio City, 02/01/20
- NMI BIG Win, BIG FM, 12/01/23
- NMI BIG Win, BIG FM, 03/01/24
- Value Champ, BIG FM, 04/01/24
- BIG Igniters National Award (Team), BIG FM, 05/01/24 - India's First Ever Sleep Concert in Hyderabad by Century mattresses
- NMI BIG Win, BIG FM, 07/01/24
- Value Champ, BIG FM, 09/01/24
- BIG Igniters National Award (Runner Up), BIG FM, 09/01/24
- BIG Igniters National Award (Runner Up), BIG FM, 12/01/24
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Certification
- Augumented Reality Marketing
- Branding Foundations
- Generative AI for Marketeers
- Prompt Engineering : How To Talk To The Ai's
- Social Media Creative Strategies and Tips
Hobbies
- Advertising and Marketing Research
- Musical Instrument Playing
- Console Gaming
- Biking
Timeline
MANAGER - BRAND SOLUTIONS
92.7 BIG FM (Reliance Broadcast Network Limited)
03.2023 - 10.2025
MANAGER - BRAND SOLUTIONS
RUSK MEDIA
09.2021 - 12.2022
ASSISTANT MANAGER - MUSIC MARKETING
SAREGAMA HMV
12.2020 - 09.2021
ASSOCIATE - BRAND SOLUTIONS
RADIO CITY 91.1 FM
06.2018 - 09.2020
SOCIAL MEDIA AND CLIENT SERVICING EXECUTIVE
ADVERB INC.
05.2017 - 05.2018
B.A - Journalism & Mass Communication honors
Calcutta University
M.A - Media Management & Communication
Makhanlal Chaturvedi National University Of Journalism Communication