Summary
Overview
Work History
Education
Skills
Websites
Awards
Languages
Personal Information
Timeline
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Mona Desai Kazi

Mumbai

Summary

Seasoned pharmaceutical industry leader with over 24 years of expertise in marketing, business intelligence, sales, and data analytics, demonstrating an in-depth understanding of market dynamics, consumer behavior, and competitive landscapes. Currently serving as AVP - Marketing at Hetero Healthcare, orchestrating innovative client engagement strategies that have elevated customer retention, enhanced brand loyalty, and driven sustainable business growth. Spearheading data-driven initiatives to optimize customer experience, expand market reach, and unlock new revenue opportunities. Proven track record in marketing management, strategic planning, and data- driven decision-making, with a demonstrated ability to transform insights into actionable growth strategies. Visionary leader, fostering a culture of innovation, agility, and performance excellence, mentoring teams to unlock their full potential and achieve organizational objectives. Expert in Stakeholder Engagement and KOL (Key Opinion Leaders) Management, fostering strategic collaborations to drive market influence, enhance brand credibility, and accelerate business growth. Architect of comprehensive marketing frameworks, ensuring market penetration, brand differentiation, and sustained competitive advantage. Proficient in strategic marketing, advanced data analytics, and customer relationship management, spearheading high-impact campaigns and transformative engagement models. Recognized for building and leading high-performing cross-functional teams, driving synergistic collaborations that have catalyzed game-changing marketing initiatives. Skilled in leveraging deep market intelligence and competitive analysis, ensuring that business strategies remain responsive to evolving industry trends and consumer preferences.

Overview

25
25
years of professional experience

Work History

AVP Marketing

Hetero Healthcare Limited
Mumbai
06.2025 - Current
  • Leading strategic marketing for three healthcare divisions—Multispecialty, Dermatology/Cosmetology, and Dental—developing and executing marketing strategies to support long-term business growth and market expansion.
  • Managing, guiding, and motivating a diverse marketing team, driving accountability and measurable business outcomes.
  • Building and sustained strategic stakeholder alliances, enabling flawless execution of brand-enhancing and market-expansion initiatives.

AVP Customer Growth

Pharmarack (Erstwhile Awacs)
Mumbai
03.2023 - Current
  • Devised and executed customer engagement blueprints, aligning strategies with client-specific needs to amplify satisfaction, loyalty, and revenue generation.
  • Engineered advanced data models, dashboards, and real-time reporting frameworks to enhance visibility into key performance indicators (KPIs).
  • Orchestrated deep-dive market research initiatives to identify untapped business avenues and expansion opportunities.
  • Delivered data-powered business intelligence solutions, enabling clients to optimize operational efficiency and refine growth trajectories.
  • Pioneered high-yield business development strategies, seamlessly aligning with corporate objectives to unlock significant revenue streams.
  • Partnered with senior leadership, translating data into actionable strategies that enhanced organizational scalability.
  • Championed product innovation, leveraging client feedback to drive an 30% surge in upsell opportunities.
  • Launched groundbreaking data analytics initiatives, directly influencing a 40% increase in revenue and market share.
  • Enhanced client satisfaction metrics, driven by the implementation of cutting-edge engagement frameworks.
  • Spearheaded customer retention initiatives, leading to a 85% improvement in client loyalty and lifetime value.

Head of Marketing

Hetero Healthcare Limited
Mumbai
03.2017 - 02.2023
  • Directed the strategic marketing vision for a high-revenue division valued at ₹165 Cr, ensuring alignment with corporate growth imperatives.
  • Spearheaded multi-source data aggregation, sanitization, and structuring, ensured high-stakes decision-making.
  • Cultivated and managed high-value stakeholder relationships, ensuring seamless execution of brand-building and market expansion initiatives.
  • Devised sophisticated performance assessment frameworks, uncovering emerging opportunities and optimizing marketing impact.
  • Led, mentored, and empowered by a diverse team of Marketing Managers and Product Specialists, fostering a high-performance, results-driven culture.
  • Fostered cross-functional collaborations, ensuring the seamless execution of high-impact marketing campaigns.
  • Spearheaded the execution of transformative marketing campaigns, driving brand visibility, consumer engagement, and market penetration.
  • Administered high-stakes marketing budgets, ensuring optimal resource utilization and maximized ROI.
  • Championed continuous market intelligence efforts, proactively identifying evolving industry trends and competitive threats.
  • Honored with the ‘Gold’ Category Award by Awacs for unparalleled contributions to Acute Therapy through the high-impact launch of ITBOR (Itraconazole) (2017-18).
  • Propelled a 15% CAGR in the GI Portfolio, underscoring robust marketing execution and growth acceleration.
  • Garnered recognition from Awacs for excellence in Chronic Therapy, particularly for Pantin (Pantoprazole) (2020-21), reinforcing strong product positioning and market uptake.
  • Successfully launched the Dermatology Therapy Division, capturing a significant market share by strategically positioning both clinical and cosmetic dermatology products, driving strong adoption and revenue growth.

Marketing Manager

Richter Themis Medicare (I) Pvt Ltd.
Mumbai
02.2015 - 02.2017
  • Spearheaded the strategic direction for a ₹50 Cr business portfolio, ensuring seamless integration with corporate growth roadmaps.
  • Architected and executed visionary long-term marketing strategies, driving brand equity, competitive positioning, and market influence.
  • Revitalized the declining trajectory of EMAL (Antimalarial) through precision-targeted marketing interventions, catalyzing a significant market share rebound.
  • Spearheaded the launch of an acute therapy portfolio, with a strategic focus on antibiotics and PPIs, paving the way for exponential business expansion.

Group Product Manager

Panacea Biotec
Mumbai
06.2014 - 01.2015

Group Product Manager

Hetero Healthcare Limited
Mumbai
06.2006 - 05.2012

Product Manager

FDC Limited
India
06.2005 - 05.2006

Product Manager

Cipla
India
03.2003 - 05.2005

Product Executive / Product Manager

Charak Pharma
India
01.2001 - 02.2003

Management Trainee

Novartis
India
10.2000 - 12.2000

Education

Diploma in Business Administration - Marketing

Welingkar’s Institute of Management Studies
India
01.2004

Post Graduate Diploma in Quality Assurance - Foods and Pharma

Mumbai University
India
06.2000

Post Graduate Diploma in Business Growth -

NMIMS
India
03.2000

Bachelor of Science - Microbiology

Mumbai University
India
03.1999

Skills

  • Strategic Initiatives
  • Business Growth
  • Sales Management
  • Marketing Management
  • Brand Management
  • Business Development
  • P&L Management
  • Financial Acumen
  • Digital Marketing
  • Customer Engagement
  • High-Performance Team Leadership
  • Competitive Market Analysis
  • Key Account Management
  • Market Intelligence
  • Data Analytics
  • Go-to-market strategy development
  • Medical Writing
  • Content writing
  • SEO / PPC
  • Social Media Strategy
  • Regulatory Compliance

Awards

  • Gold Category Award (Awacs), ITBOR-Acute Therapy, 2017-18
  • Excellence in Chronic Therapy, Pantin, 2020-21
  • Recognized Thought Leader in Pharmaceutical Marketing

Languages

  • English
  • Hindi

Personal Information

Date of Birth: 03/13/79

Timeline

AVP Marketing

Hetero Healthcare Limited
06.2025 - Current

AVP Customer Growth

Pharmarack (Erstwhile Awacs)
03.2023 - Current

Head of Marketing

Hetero Healthcare Limited
03.2017 - 02.2023

Marketing Manager

Richter Themis Medicare (I) Pvt Ltd.
02.2015 - 02.2017

Group Product Manager

Panacea Biotec
06.2014 - 01.2015

Group Product Manager

Hetero Healthcare Limited
06.2006 - 05.2012

Product Manager

FDC Limited
06.2005 - 05.2006

Product Manager

Cipla
03.2003 - 05.2005

Product Executive / Product Manager

Charak Pharma
01.2001 - 02.2003

Management Trainee

Novartis
10.2000 - 12.2000

Diploma in Business Administration - Marketing

Welingkar’s Institute of Management Studies

Post Graduate Diploma in Quality Assurance - Foods and Pharma

Mumbai University

Post Graduate Diploma in Business Growth -

NMIMS

Bachelor of Science - Microbiology

Mumbai University
Mona Desai Kazi