Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Monalisa Das

New Delhi

Summary

I am Monalisa Das, experienced in managing international client projects, handling Google Ads, and optimizing digital campaigns. My expertise includes increasing country-specific traffic, lead generation, and improving keyword rankings. I have successfully worked with clients such as Hansagerten 24, Hope AMC, and Taj Spices. With a strong background in Search Engine Optimization, Google My Business (GMB), and paid advertising, I have contributed to both in-house and external projects, ensuring strategic growth and measurable results.

Overview

6
6
years of professional experience
1
1
Certification

Work History

SEO Manager

Msinterface Technologies Pvt Ltd
12.2024 - Current
  • Develop and implement data-driven SEO strategies to enhance website visibility, drive organic traffic, and generate high-quality leads for business growth.
  • Lead and mentor an SEO team, ensuring alignment with industry best practices, improving workflow efficiency, and delivering measurable client success.
  • Align SEO initiatives with business goals to maximize conversions, enhance brand presence, and contribute to overall revenue growth through targeted optimization and audience engagement.

Senior SEO Analyst

E-help Education and Migration
03.2024 - 11.2024
  • Strategically optimize website content, structure, and technical elements to improve search rankings, increase organic traffic, and enhance user experience.
  • Develop and execute data-driven SEO campaigns, leveraging keyword research, content marketing, and conversion optimization to drive high-quality leads.
  • Manage and optimize social media profiles to strengthen brand visibility, engage audiences, and support overall digital marketing efforts.
  • Oversee key aspects of paid advertising, ensuring targeted reach, cost efficiency, and continuous performance analysis for better ROI.

Senior SEO Executive (Team Lead)

Kreative Machinez
11.2022 - 03.2024
  • Managed client relationships and provided strategic recommendations for business growth.
  • Conducted in-depth competitor analysis to identify opportunities for improvement and growth.
  • Developed skills in team management, client communication, and strategic planning.
  • Clients included: Sambadhi Retreat, Eastern Financers, Center for Nutritional Psychology, Mesmarize Spa's (GMB)

SEO Project Manager (Team Lead and Client Management)

Zebra Techies Solutions
05.2021 - 09.2022
  • I led a team in creating and implementing innovative SEO strategies for our company website, focusing on client requirements and long-term retention.
  • By driving improvements in organic search visibility and aligning our strategies with client goals, I helped boost overall website traffic and engagement, contributing to the company's growth and success.
  • Focus on client satisfaction by providing tailored SEO solutions, improving retention rates, and fostering long-term partnerships through transparent reporting and consistent results.
  • Beyond my SEO and digital marketing responsibilities, I actively participated in broader company growth initiatives.

SEO Executive

Zebra Techies Solutions
08.2019 - 04.2021
  • I Worked with international clients to fulfill their requirements, introduce and explain all progress to them, and handle Google Ads
  • Focused on increasing traffic country wise, targeting more traffic, generating leads, and improving keyword rankings
  • Worked in-house and on external projects, managing social media, Google My Business (GMB), and Google Ads campaigns
  • Focused on increasing traffic country wise and targeting more leads
  • Clients included: Hansagerten 24, Hope AMC, Taj Spices etc

Education

B.A - Arts

West Bengal State University
01.2018

Higher Secondary -

WBCHSE
01.2014

Secondary/Madhyamik -

WBBSE
01.2012

Skills

  • SEO Tools
  • Technical SEO Audits
  • Website Architecture and Navigation
  • Crawlability and Indexability
  • Website Speed Optimization
  • Mobile Responsiveness
  • Structured Data Markup
  • Technical Audits
  • Website Security (HTTPS, SSL)
  • XML Sitemaps
  • Canonicalization and Duplicate Content
  • International SEO (Hreflang tags)
  • Technical SEO Reporting and Analysis
  • On-Page SEO
  • Keyword Research
  • Content Optimization
  • On-Page Elements
  • User Experience
  • Content Updates
  • URL Structure
  • Meta Tags
  • Internal Linking
  • Monitoring and Analysis
  • Strategic Planning
  • Link Building
  • Relationship Building
  • Competitor Analysis
  • Anchor Text Optimization
  • Local SEO
  • Social Media Engagement
  • Client Management
  • Client Meeting

Certification

  • Google My Business - Google Digital Academy (Skillshop)
  • Google Ads - Measurement Certification - Google Digital Academy (Skillshop)
  • Google Analytics Certification - Google

Timeline

SEO Manager

Msinterface Technologies Pvt Ltd
12.2024 - Current

Senior SEO Analyst

E-help Education and Migration
03.2024 - 11.2024

Senior SEO Executive (Team Lead)

Kreative Machinez
11.2022 - 03.2024

SEO Project Manager (Team Lead and Client Management)

Zebra Techies Solutions
05.2021 - 09.2022

SEO Executive

Zebra Techies Solutions
08.2019 - 04.2021

Higher Secondary -

WBCHSE

Secondary/Madhyamik -

WBBSE

B.A - Arts

West Bengal State University
Monalisa Das