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Hi, I’m
MONALISA KAUSHAL
Marketing & Merchandising Manager
Delhi,Delhi
It is never too late to be what you might have been.
George Eliot
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Creative and innovative prospect determined to bring ideas to life through cutting-edge technology and design techniques. Team player with strong problem-solving skills to contribute effectively to projects and teams. Considers unique and unconventional solutions to deliver exceptional results.
Overview
14
years of professional experience
4
years of post-secondary education
2
Languages
Work History
PELLE INDIA PVT. LTDNoida
Director of Merchandising
03.2015 - 06.2024
Job overview
- With over 14 years of experience in Marketing, Merchandising, Product Design & Development, and Production Operation, have successfully handled clients based in Europe, USA, and Australia etc.
- Managed increased sales and profitability by developing and implementing strategic merchandising plans.
- Managed budgets effectively, reducing overhead costs while maintaining product quality.
- Bringing new customer on company platform to grow and establish long term business relationship.
- Improved product assortment by conducting market research and identifying trends.
- Regularly reviewed competitor activity to ensure the company maintained a competitive edge in the market.
- Influenced cross-functional teams for better collaboration and streamlined execution of merchandising initiatives.
- Established successful vendor relationships to negotiate favorable terms and pricing.
- Established and maintained accurate records of purchases, pricing and payment terms.
- Identified opportunities to reduce lead times and improve inventory management.
DESIGN EXIM
Senior Merchandiser cum Designer
3 2013 - 03.2015
Job overview
- High fashion Garments, Leather Accessories, etc.
- Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
- Worked closely with management in observing and actively monitoring sales.
- Analyzed local markets and opportunities to improve marketing strategies.
- Developed and maintained effective communication strategies to deliver necessary details to project teams.
- Enhanced product assortment by analyzing sales data and competitor benchmarks, leading to improved customer satisfaction.
- Cautiously practiced risk management regarding budgeting and expenditures.
- Customer Handled like Camel Active (Men’s & Ladies), Camp David, Oui/Set, Peek & Cloophenburg, Massimo Rebecchi, Superdry, Replay, Texman , Moss Copenhagen, Miss Sixty, Armani Jeans, Ball Group , Friss & company , Corporate customers etc
SUPER HOUSE LTD
Research and Development
11.2012 - 03.2013
Job overview
- High Fashion Bags, Back packs, Leather Category, Fashion Accessories etc.)
- Managed factory activities like sampling as per customers' desire, costing, and order procurement, and interacted with the purchasing department to maintain the best quality in appropriate time
- Worked closely with Research and Development to identify alternative sources or substitutes for key raw materials as needed.
- Fully responsible for the Customer communication
- Products Handled: Leather Accessories (Bags, Clutches, Belts, Wallets, Fashion Accessories)
- Monitored finished goods before dispatch and conducted Quality Audits to ensure minimum to nil faults before shipping the orders
- Customer Handling: DIESEL ONLY.
Aries Inc
Merchandiser cum Designer
08.2011 - 11.2012
Job overview
- High Fashion Bags, Back packs, Leather Category, Footwear, Fashion Accessories etc.)
- Gained knowledge about customer requirement, running color & themes
- Handled factory activities like sampling as per customer’s desire, costing, order procurement, interacted with purchase department to maintain best quality in appropriate time, production planning as per shipment date, invoicing & other needful documentation, managing the dispatch of shipment on time & the way of shipment
- Managed product and achieved targets for orders procurement with effective sampling & marketing techniques
- Products Handled: Leather Footwear / Leather Accessories (Bags ,Clutches, Belts , Wallets, Fashion Accessories )
- Customer Handled: Pepe Jeans, Noa Noa, Dorthy Perkin, Urban outfitters, Tiger of Sweden, Yosida and many.
Simran Impex
Merchandiser cum Designer
06.2010 - 08.2011
Job overview
- Research and Development
- Product development for different seasons as per buyer’s requirement
- Conducted co-ordination towards all updates on raw materials, shipping, etc as well as Costing, color, designs and fit approvals
- Communication for production and sampling issues directly with customer
- Brand handled Netreco, Miss Bikini, Goosecraft, IBana Rouge, Tony Cohen, Aunts & Uncle, Pianura Studio
- Inspected merchandise for quality and arranged proper display location on floor
- Updated pricing and signage to complete product displays and educate customers
Education
National Institute of Fashion TechnologyNew Delhi
Graduate From NIFT in Leather Technology from Fashion Design
08.2006 - 03.2010
Skills
Marketing , Research and Development
Bringing new customer on platform
Research and Development
Cost Control & Budgeting
Merchandise planning & Pricing strategy
Production TNA & Problem-Solving
Time Management
Profit and loss understanding
Quality Control
Relationship Building
Team Leadership
MS Office
Software
Adobe Indesign
MS office
Corel Draw
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceTeam Building / Company RetreatsCareer advancementFlexible work hoursWork from home optionAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Merchandising
PELLE INDIA PVT. LTD
03.2015 - 06.2024
Research and Development
SUPER HOUSE LTD
11.2012 - 03.2013
Merchandiser cum Designer
Aries Inc
08.2011 - 11.2012
Merchandiser cum Designer
Simran Impex
06.2010 - 08.2011
National Institute of Fashion Technology
Graduate From NIFT in Leather Technology from Fashion Design
08.2006 - 03.2010
Senior Merchandiser cum Designer
DESIGN EXIM
3 2013 - 03.2015
Preferredindustries
Leather Accessories, High Fashion Bags, Goods, Garments (Men’s & Ladies), Fashion Accessories
Industryexposure
- Internship (In 2009): During my internship at DRISHTI APPARELS, located at Plot No 180, Sector 6, IMT Manesar, Gurugram, Haryana, I gained valuable experience in learning the initial factory procedures.
- Graduation Project (In 2010): My Graduation project at VandM, Plot 47, Sector 5, IMT Manesar, Haryana, India, 122050, I gained valuable experience in mastering the merchandising procedure, product development, costing. I had a fantastic experience mastering new machinery to leverage cutting-edge technologies and enhance cost-effectiveness and productivity in production.
- Tannery training: Model Tanners (India) Pvt. Ltd. C/o. Sultan Tanners, Unnao, Kanpur, U.P, India
- Lab Visit: Footwear Design And Development Institute, Noida, U.P, India
- Tannery Visit: A.V International, Bahadurgarh, Haryana & Adarsh Thermopack Ltd., Greater Noida, U.P, India
- Craft Cluster Initiative, Doodhi village, Indore, Madhya Pradesh, U.P, India – 15 day project to work with rural craftsmen producing slippers and shoes. The efforts were made to inculcate design sense in the craftsmen
- Wills India Fashion Week, Oct. 2008, Fashion Design Council Of India, New Delhi, India – Worked in FDCI office at information desk during the fashion week which helped me in coming closer to knowing the fashion industry, the clients as well as the work of several designers
Personal Information
- Date of Birth: 04/10/1987
- Nationality: Indian
- Marital Status : Single