MONALISA MUKHERJEE
Summary
Strategic and results-oriented marketing professional with a proven track record in driving business growth. Skilled in developing and executing comprehensive marketing strategies, leveraging data-driven insights to inform decision-making. Proven ability to create compelling content, conduct market research, and analyze certifications and specializations to optimize business performance.
Overview
5
5
years of professional experience
Work History
Business Analyst
COGNIZANT
08.2023 - Current
- Discover and refine product requirements by analyzing value propositions, business priorities, technical dependencies, and feasibility.
- Worked on Salesforce Configurations such as page layouts, validation rules, flows, custom labels, record types and reports.
- Managed projects and served as the primary liaison between clients and multiple internal groups to clarify goals and meet standards and deadlines.
- Developed reports and created dashboards, providing financial-related information to make informed business decisions.
- Enabling business decisions based on the analysis of certifications and specializations.
- Events: Evaluating events according to business priorities and thought leadership opportunities.
- Content Strategy and Management - Creation of compelling marketing content for high visibility and impact.
- Market Research - Competitor analysis, opportunity research, prospect profiling, account research program.
INTERNSHIP
KANTAR IMRB
05.2022 - 06.2022
- Exposure - Primary Market Research, Understanding Consumer Behavior of a particular region, understanding the strategies used by different brands
- Key learning- Conducted surveys, engaged customers, persuaded them, and developed trust.
Customer Relationship Officer
TOMMY HILFIGER
07.2019 - 03.2021
- Worked on the entire lifecycle of the product, thus enabling the business to identify and prioritize the pain points.
- Outlining the current sales processes, addressing the pain points, and identifying areas of improvement by interviewing the sales representatives.
- Managing sales and marketing.
- Using consultative techniques to understand customer needs for long-term relationships.
- Preparing various daily, weekly, and monthly reports to represent the performance of the team and the quality of work done.
- Maintained a statistical database of customers using Shopper Software.
- Handling escalations, resolving issues, and looking after the Visual Merchandising of the store.
Externship
EMIDS
07.2022 - 10.2022
- Exposure -Secondary Market Research and understanding of a healthcare solution company
- Key learning- Researched and identified the solutions of the products required by UAE-based healthcare companies.
Education
MBA -
IBS Hyderabad
03-2023
B.Sc (Fashion Designing) -
Army Institute of Fashion And Design Bangalore
01.2019
H.S.C -
KV Gole Market New Delhi
S.S.C -
KV NO.1 (Army) Jodhpur
Skills
- Salesforce Certified Administrator
- Salesforce Business Analyst
- Salesforce Service Consultant
- Employee of the Month in Tommy Hilfiger (Autumn winter season'19)
- Certificate of excellence (AW-20)
Timeline
Business Analyst
COGNIZANT
08.2023 - Current
Externship
EMIDS
07.2022 - 10.2022
INTERNSHIP
KANTAR IMRB
05.2022 - 06.2022
Customer Relationship Officer
TOMMY HILFIGER
07.2019 - 03.2021
MBA -
IBS Hyderabad
B.Sc (Fashion Designing) -
Army Institute of Fashion And Design Bangalore
H.S.C -
KV Gole Market New Delhi
S.S.C -
KV NO.1 (Army) Jodhpur