Summary
Overview
Work History
Education
Skills
Websites
Timeline
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MONALISA MUKHERJEE

MONALISA MUKHERJEE

Summary

Strategic and results-oriented marketing professional with a proven track record in driving business growth. Skilled in developing and executing comprehensive marketing strategies, leveraging data-driven insights to inform decision-making. Proven ability to create compelling content, conduct market research, and analyze certifications and specializations to optimize business performance.

Overview

5
5
years of professional experience

Work History

Business Analyst

COGNIZANT
08.2023 - Current
  • Discover and refine product requirements by analyzing value propositions, business priorities, technical dependencies, and feasibility.
  • Worked on Salesforce Configurations such as page layouts, validation rules, flows, custom labels, record types and reports.
  • Managed projects and served as the primary liaison between clients and multiple internal groups to clarify goals and meet standards and deadlines.
  • Developed reports and created dashboards, providing financial-related information to make informed business decisions.
  • Enabling business decisions based on the analysis of certifications and specializations.
  • Events: Evaluating events according to business priorities and thought leadership opportunities.
  • Content Strategy and Management - Creation of compelling marketing content for high visibility and impact.
  • Market Research - Competitor analysis, opportunity research, prospect profiling, account research program.

INTERNSHIP

KANTAR IMRB
05.2022 - 06.2022
  • Exposure - Primary Market Research, Understanding Consumer Behavior of a particular region, understanding the strategies used by different brands
  • Key learning- Conducted surveys, engaged customers, persuaded them, and developed trust.

Customer Relationship Officer

TOMMY HILFIGER
07.2019 - 03.2021
  • Worked on the entire lifecycle of the product, thus enabling the business to identify and prioritize the pain points.
  • Outlining the current sales processes, addressing the pain points, and identifying areas of improvement by interviewing the sales representatives.
  • Managing sales and marketing.
  • Using consultative techniques to understand customer needs for long-term relationships.
  • Preparing various daily, weekly, and monthly reports to represent the performance of the team and the quality of work done.
  • Maintained a statistical database of customers using Shopper Software.
  • Handling escalations, resolving issues, and looking after the Visual Merchandising of the store.

Externship

EMIDS
07.2022 - 10.2022
  • Exposure -Secondary Market Research and understanding of a healthcare solution company
  • Key learning- Researched and identified the solutions of the products required by UAE-based healthcare companies.

Education

MBA -

IBS Hyderabad
03-2023

B.Sc (Fashion Designing) -

Army Institute of Fashion And Design Bangalore
01.2019

H.S.C -

KV Gole Market New Delhi

S.S.C -

KV NO.1 (Army) Jodhpur

Skills

  • Salesforce Certified Administrator
  • Salesforce Business Analyst
  • Salesforce Service Consultant
  • Employee of the Month in Tommy Hilfiger (Autumn winter season'19)
  • Certificate of excellence (AW-20)

Websites

Timeline

Business Analyst

COGNIZANT
08.2023 - Current

Externship

EMIDS
07.2022 - 10.2022

INTERNSHIP

KANTAR IMRB
05.2022 - 06.2022

Customer Relationship Officer

TOMMY HILFIGER
07.2019 - 03.2021

MBA -

IBS Hyderabad

B.Sc (Fashion Designing) -

Army Institute of Fashion And Design Bangalore

H.S.C -

KV Gole Market New Delhi

S.S.C -

KV NO.1 (Army) Jodhpur

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MONALISA MUKHERJEE