Monami Choudhary
Business analyst
Summary
Experience in data-driven decision-making across various industries. Proficient in SQL, Python, data visualization, and econometric modelling, with a strong ability to translate business requirements into actionable insights. Adept at client engagement, stakeholder communication, and problem-solving.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Data Scientist
Axiata Digital Analytics
12.2021 - Current
- Collaborated with clients to analyze business performance, develop data-driven strategies, and present actionable insights through dashboards and reports
- Engaged with stakeholders to gather requirements, design technical solutions, and implement data analytics frameworks
- Designed and implemented econometric models for impact analysis and performance tracking across various projects
- Led SQL and python-based data extraction and processing for performance analysis of campaigns, operations, and customer behavior.
- Key Projects:
- New DE Login Pattern & Activation Impact Analysis
- Developed an econometric model to analyze driver engagement and optimize activation campaigns
- Assessed hiring channels and segmented cohorts based on intent to understand attrition and engagement
- Conducted regression analysis and A/B testing to optimize incentive structures, leading to a 4% improvement in activation rates
- Attrition Root Cause Analysis (RCA)
- Investigated driver attrition causes by analyzing key performance metrics such as earnings, order distribution, and incentives
- Applied cohort analysis to identify high-risk groups and trends in weekly attrition indices
- Provided actionable recommendations to stakeholders for optimizing retention strategies
- Communications Performance Tracker
- Automated dashboards to track campaign performance across multiple channels
- Segmented user base by engagement level and behavior to improve targeting
- Conducted performance analysis on communications strategies, leading to higher click-through and engagement rates
- Sales Driver Analysis
- Conducted time-series analysis (ARIMA) for sales forecasting with a MAPE reduction from 23% to 16%
- Implemented machine learning models (multi-linear regression, ARIMAX) to analyze sales drivers
- Provided data-driven recommendations for pricing, distribution, and promotional strategies to optimize revenue
- Sentiment Classification POC
- Conducted a proof-of-concept (POC) trial to determine the most suitable sentiment classification model
- Implemented and compared various pre-trained language models such as BERT and TwitterRoberta
- Built a custom sentiment classification model using LSTM and GRU layers in TensorFlow
- Analyzed performance metrics to identify the best approach for future deployment in sentiment analysis applications
Data Scientist
Axiata Digital Analytics
12.2021 - Current
- Collaborated with clients to analyze business performance, develop data-driven strategies, and present actionable insights through dashboards and reports
- Engaged with stakeholders to gather requirements, design technical solutions, and implement data analytics frameworks
- Designed and implemented econometric models for impact analysis and performance tracking across various projects
- Led SQL and python-based data extraction and processing for performance analysis of campaigns, operations, and customer behavior.
- Key Projects:
- New DE Login Pattern & Activation Impact Analysis
- Developed an econometric model to analyze driver engagement and optimize activation campaigns
- Assessed hiring channels and segmented cohorts based on intent to understand attrition and engagement
- Conducted regression analysis and A/B testing to optimize incentive structures, leading to a 4% improvement in activation rates
- Attrition Root Cause Analysis (RCA)
- Investigated driver attrition causes by analyzing key performance metrics such as earnings, order distribution, and incentives
- Applied cohort analysis to identify high-risk groups and trends in weekly attrition indices
- Provided actionable recommendations to stakeholders for optimizing retention strategies
- Communications Performance Tracker
- Automated dashboards to track campaign performance across multiple channels
- Segmented user base by engagement level and behavior to improve targeting
- Conducted performance analysis on communications strategies, leading to higher click-through and engagement rates
- Sales Driver Analysis
- Conducted time-series analysis (ARIMA) for sales forecasting with a MAPE reduction from 23% to 16%
- Implemented machine learning models (multi-linear regression, ARIMAX) to analyze sales drivers
- Provided data-driven recommendations for pricing, distribution, and promotional strategies to optimize revenue
- Sentiment Classification POC
- Conducted a proof-of-concept (POC) trial to determine the most suitable sentiment classification model
- Implemented and compared various pre-trained language models such as BERT and TwitterRoberta
- Built a custom sentiment classification model using LSTM and GRU layers in TensorFlow
- Analyzed performance metrics to identify the best approach for future deployment in sentiment analysis applications
Freelancer
Startups Hive
09.2020 - 03.2021
- Market research and startup consulting
- Digital marketing , running Facebook ads to drive sales for small businesses.
Technical Support Agent
Globiva Services With Ola Cabs
08.2019 - 02.2020
- Walked individuals through basic troubleshooting tasks.
- Assisted driver partners in identifying issues and explained solutions to restore service and functionality.
- Resolved complex technical issues for better client experience and smoother operations.
Travel Agent
Concentrix With Make My Trip
02.2019 - 08.2019
- Arranged travel accommodations for groups, couples, executives, and special needs clients.
- Curated flight itineraries and managed bookings (SABRE)
- Handled bookings, client queries, connecting with hotel management teams to ensure quality services.
Education
BSc - Economics, Statistics, Mathematics
Symbiosis School of Economics
01.2015 - 01.2018
PGDM - Marketing & Financial Analytics
MIT School of Distance Education
01.2024 - 01.2026
Skills & Proficiencies
- SQL (Snowflake, BigQuery, Databricks)
- Excel (Pivot Tables, VBA)
- Data visualization and presentations (Power BI / Tableu)
- Descriptive & Inferential Statistics
- Data analysis (Time Series/ Root cause/ Impact Analysis)
- Regression & classification Modeling
- Python (NumPy, Pandas, Matplotlib)
- ML lib (Scikit-learn, XGBoost , Statsmodels)
- Logical Thinking
- Hypothesis Testing
- A/B Testing
- Stakeholder Communication
- Requirement Gathering
- Technical Documentation
- Neural Net (TensorFlow, Keras)
- LLM ( Hugging Face, NLTK, llama)
Personal Skills and interests
- Photography and Video editing
- Gardening & Foraging
- Surfing/ Climbing/ Camping
- Yarn crafts and designing accessories
Willing To Relocate: True
Internships Volunteering
- CRY (Child Rights and You), Field visits, reporting, content creation
- MANURING IT, Rural project supervision, documentation
- Cliff & Coral, Social media management, event planning
- Buddha Garden, Organic farming practices
Timeline
PGDM - Marketing & Financial Analytics
MIT School of Distance Education
01.2024 - 01.2026
Data Scientist
Axiata Digital Analytics
12.2021 - Current
Data Scientist
Axiata Digital Analytics
12.2021 - Current
Freelancer
Startups Hive
09.2020 - 03.2021
Technical Support Agent
Globiva Services With Ola Cabs
08.2019 - 02.2020
Travel Agent
Concentrix With Make My Trip
02.2019 - 08.2019
BSc - Economics, Statistics, Mathematics
Symbiosis School of Economics
01.2015 - 01.2018
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