Moncy Simon

As Vice President of Business Development at a white-label MSP organization, I spearhead growth strategies that drive revenue, strengthen our global partner ecosystem, and deliver scalable IT support solutions exclusively for MSPs.

My focus is on building lasting, high-value partnerships by offering 24/7 NOC, Helpdesk, SOC, and development services, all delivered under our partners' branding. This allows MSPs to scale seamlessly, reduce operational costs, and maintain service excellence without expanding internal teams. Spearhead business growth across North America, the UK, and ANZ regions by forging and nurturing relationships with MSPs and IT service firms.

• Helped MSPs reduce support costs by up to 60% while maintaining SLA and CSAT benchmarks.
• Design and implement go-to-market strategies that align with evolving MSP needs, including 24/7 NOC, Helpdesk, SOC, and Professional Services.
• Drive end-to-end sales cycles: lead generation, consultative selling, proposal creation, pricing negotiations, and closing deals.
• Mentor and manage the business development team, fostering a high-performance, results-driven culture.
• Collaborate closely with cross-functional teams to ensure seamless onboarding, service delivery, and long-term client satisfaction.
• Leverage market insights and data to identify new business opportunities, and optimize partnership models.
• Represent the company at industry events, webinars, and strategic meetings to elevate brand visibility and trust within the MSP ecosystem.
• Increased recurring revenue through strategic MSP alliances and territory expansion.
• Drove double-digit annual growth by aligning services to market demand and partner expectations.
• Championed data-driven decision-making within the organization, leveraging insights from CRM systems for better resource allocation.
• Oversaw the successful launch of new products and services, ensuring proper market positioning and supporting promotional efforts to drive adoption rates among targeted end-users across various sectors potentially available therein.
• Mentored junior staff to enhance their skills, resulting in improved performance and career advancement opportunities.
• Streamlined sales processes for increased efficiency, reducing costs, and improving productivity among team members.
• Continuously evaluated team performance against established benchmarks/goals so as to identify areas needing improvement whilst taking corrective measures accordingly aimed at maintaining an overall high standard of excellence throughout all aspects.
• Established measurable KPIs for the sales team, enabling accurate tracking of progress towards company objectives.
• Negotiated high-value contracts with key clients, securing long-term business relationships and profitable deals.
• Led successful sales teams, fostering a collaborative environment focused on achieving targets and increasing revenue.
• Developed comprehensive sales plans to capture new markets and improve overall company growth.
• Boosted sales revenue by implementing innovative strategies and effective market research.

As the VP of Business Development at a white-label SOC provider, I lead the go-to-market strategy and partner growth initiatives, focused on delivering enterprise-grade cybersecurity solutions to MSPs and MSSPs globally.

• Build and manage strategic partnerships with MSPs and MSSPs across North America, the UK, and Australia. Lead business development and sales operations to drive partner acquisition, retention, and revenue growth.
• Design white-label SOC service offerings tailored to partner needs, including flexible pricing models and onboarding frameworks.
• Collaborate with the SOC operations team to ensure high SLA performance, seamless partner integration, and scalable threat response.
• Drive channel enablement strategies through partner training, sales support, and co-branded collateral.
• Helped partners offer 24/7 SOC services to their clients under their own brand, with zero capital investment.
• Enabled MSPs to expand into cybersecurity offerings, increasing ARPU and client retention.
• Played a key role in doubling partner count and recurring SOC revenue within 12 months through targeted business development strategies.
• Drove company branding efforts to increase market presence and brand recognition.
• Managed a 15-member marketing team comprised of graphic artists, a CRM administrator, and marketing coordinators.
• Organized promotional events and interacted with community to increase sales volume.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Drove sales by developing multi-million dollar contract sales.

• Identifying MSP business opportunities by finding out the prospects and evaluating their position in the industry.
• Collaborated with business development, marketing, and product departments on the creation of competitive concept proposals.
• Reviewing all proposals and Service Level Agreements for the MSP before issuing them to the client.
• Developed relationships with senior decision-makers (including. CEOs, CFOs, CMOs, or VPs within potential clients.
• Managed and maintained a structured analysis of target markets, clients, and documentation in the CRM system (HubSpot).
• Achieving sales targets through the acquisition of new clients.
• Worked with MSP and MSSP companies to control their staffing costs.
• Provided market intelligence and feedback to global and regional teams on the market, industry, and competitors' developments.
• Setting goals for the business development team and developing strategies to meet those goals.
• Built and maintained relationships with key contacts at potential clients, consulting companies, and partners in order to gain access to new opportunities.
• Boosted company revenue by 30%.
• Helped the sales representative grow their territory sales by 20%.

• Prospect for potential new clients, and turn this into increased business.
• Identify potential clients and the decision-makers within the client organization.
• Research and build relationships with new clients. Set up meetings between client decision-makers and the company's practice leaders/Principals.
• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
• Submit weekly progress reports, and ensure data is accurate.
• Track and record activity on accounts, and help to close deals to meet these targets.
• Negotiated and closed long-term agreements with new clients in assigned territory.

• Diagnose and resolve technical hardware and software issues involving Internet connectivity, email clients, IPTV, VoIP, and more.
• Resolve issues related to Android and iOS software in MDM (Mobile Device Management).
• Create new leads and help clients use MDM solutions for their business.
• Identify and escalate priority issues per client specifications. Supervised and performed human resource management functions for subordinates.
• Recruited and developed employees for the MDM department.
• Mentored junior support staff, fostering a culture of collaboration and learning within the team.
• Developed and implemented training initiatives for new hires.
• Tracked KPIs and created continuous improvement plans.

• Research and identify solutions to software and hardware issues.
• Diagnose and troubleshoot technical issues, including account setup and network configuration.
• Track computer system issues through to resolution, within agreed time limits.
• Talk to clients through a series of actions, either via phone, email, or chat, until they've solved the technical issue.
• Prioritize and manage several open issues at one time.
• Follow up with clients to ensure their IT systems are fully functional after troubleshooting.
• Maintain jovial relationships with clients.
• Installation and configuration of the company's computer hardware, operating systems, and applications.
• Diagnosing and solving hardware or software faults. Testing and evaluating new technology.

• Helped in creating PHP and Java-based programs for a new project that Google is still working on.
• Worked with an internal tool in creating a database for Google.
• Created training materials and trained supervisors and agents regarding process updates.
• Provided base-level IT support to non-technical personnel within the business.
• Managed call flow and responded to the technical support needs of customers.
• Installed software, modified and repaired hardware, and resolved technical issues.
• Managed a team of 30 employees, overseeing the hiring, training, and professional growth of employees.

• Analyze data from various sources to understand user behavior, website performance, and market trends. Generate reports and presentations to share insights with stakeholders.
• Use analytics to identify opportunities for improving website design and functionality, to enhance user experience, and to increase conversions.
• Work closely with web development, marketing, and product teams to implement data-driven solutions.
• Define and monitor key performance indicators (KPIs) to track the effectiveness of web initiatives.
• Configure and manage web analytics tools such as Google Analytics, Adobe Analytics, and tag management systems to ensure accurate data collection.

• Delivered timely project outcomes by effectively managing resources and prioritizing tasks based on business requirements.
• Improved transparency within the organization by creating detailed reports showcasing process performance metrics and progress toward goals.
• Performed root-cause analysis on recurring issues, developing long-term solutions that significantly reduced occurrence rates.
• Collaborated with cross-functional teams to identify process bottlenecks and develop solutions, improving overall performance.
• Led initiatives to standardize business processes across departments, fostering consistency and reducing errors.
• Provided guidance during organizational change events such as mergers or acquisitions, ensuring seamless transition of relevant processes between entities.
• Maintained authoritative knowledge on change management techniques effective in improving processes without disrupting operations.
• Facilitated knowledge sharing sessions among peers to promote best practices and enhance team collaboration.