Monica Fernando

Product: globalppemart.com an ecommerce platform

• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Managed e-commerce product development cycle, including prototyping designs and coordinating with cross functional teams.
• Consulted with product development teams to enhance products based on customer data.
• Boosted customer base penetration 25% by devising creative promotional approaches like chat bots, webinars etc.
• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
• Prioritized roadmap in order to achieve product goals and metrics.
• Devised effective subscription pricing strategy for B2B component.

Product: Braingainglobal.com and educational specific platform

• Product restructuring and planning for a relaunch
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Collection of primary data via surveys through digital promotions and extensive market research
• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
• Prioritized roadmap in order to achieve product goals and metrics
• Devised effective subscription pricing strategy for B2C component.

Project :Braingainglobal.com

• Produced websites compatible with multiple browsers.
• Consulted with clients to gather requirements and discuss design choices.
• Developed designs to meet specific requirements such as quick-loading sites with particular layouts.
• Created unique spaces for marketing ads within landing pages, providing visitor conversion rates.
• Drafted design timeline specifications to create accurate project deadlines and set budgetary metrics.
• Worked in Agile-driven environment to effectively maintain project timelines and utilize available resources.
• Conducted unit testing to deliver optimal browser functionality.
• Experience in Angular, SQL, JavaScript and other back-end library knowledge to bolster programming resources.

Software: Techoil and Shiptech

• Debugged code and located root causes of problems by reviewing configuration files and logs.
• Wrote and optimized test cases to maximize success of manual software testing with consistent, thorough approaches.
• Worked closely with other business analysts, development teams and infrastructure specialists to deliver high availability solutions for mission-critical applications.
• Involved in requirement gathering and writing LLDs.
• Development planning using Agile Methodology.