Monica Tomer
Bengaluru
Summary
A results-driven marketing professional with specialized expertise in Email Marketing, complemented by strong experience in Project Management and Sales. Skilled in designing and executing high-impact campaigns, managing end-to-end lifecycles, and leveraging leading ESPs for segmentation, automation, testing, and optimization. Known for blending strategic insight with hands-on execution to drive engagement, conversions, and revenue growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. Campaign Management Executive
InboxArmy
08.2022 - Current
- Manage and optimize multiple client accounts across diverse industries, leveraging leading Email Service Providers (ESPs) such as Braze, Klaviyo, HubSpot, Mailchimp and Constant Contact.
- Oversee the complete email campaign lifecycle—including audience segmentation, design, testing, deployment, and performance analysis.
- Ensure timely execution of campaigns across platforms while optimizing deliverability and maintaining compliance with GDPR, CAN-SPAM, and industry best practices.
- Design and implement automation workflows (welcome series, cart abandonment, re-engagement, and promotional sequences) tailored to client objectives.
- Coordinate briefs, manage expectations, and handle change requests, approvals, and feedback loops.
- Conduct A/B testing on subject lines, content, and send times to boost engagement, open rates, and conversions.
- Monitor deliverability, audience segmentation, and list hygiene within the ESP.
- Collaborate with clients and cross-functional teams (designers, developers, strategists) to align campaigns with marketing strategies and business goals.
- Create and manage tasks for copywriters, designers, and developers using ClickUp.
- Facilitate client communication and collaboration through platforms such as ClickUp, Teams, and Slack.
- Leverage Google Analytics and ESP dashboards to monitor KPIs (open rates, conversions, and revenue) and provide actionable insights.
- Perform QA and deliverability audits to identify issues and implement fixes for improved performance.
- Create and present regular performance reports to stakeholders with strategic recommendations.
- Work with CRM and e-commerce platforms to integrate data for targeted campaigns.
- Proficient in Figma with foundational knowledge of email design.
Project Coordinator
Cloud Analogy
04.2022 - 07.2022
- Successfully supervised multiple projects from initiation to delivery, prioritizing requirements and delegating tasks to ensure smooth execution.
- Manage timelines, provide updates, resolve client requests, and ensure smooth operations.
- Support project teams by managing resources, coordinating information flow, and assisting with scheduling, meetings, and project activities.
- Demonstrated expertise in developing efficient work processes, scheduling, addressing grievances, and fostering strong relationships with both clients and internal teams.
- Effectively managed acknowledgements, asset tracking, client feedback and resolutions, progress reporting (daily updates, WSR), billing logs, and timely follow-up on project payments.
- Maintained project timelines by monitoring deadlines, optimizing workflows, and driving accountability across stakeholders.
Business Development Executive
Uneecops Business Solution Pvt Ltd
07.2020 - 04.2022
- Extensive Experience & knowledge of 18+ industry verticals, Digital 12+ Add-ons & Driven business Webinars for SAP virtually.
- Driving company projects by sourcing new clients, and by convincing existing clients to purchase added offerings.
- Able to build meaningful relationships & Expertise in Product demonstrations to C Level Managers, partner’s Customers, and Channel Sales in many other roles & facilitating the leads to Closure.
- Creating proposals and facilitating the lead to closure. Responsible for the entire sales Funnel on Salesforce CRM and good understanding of the business process.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
Intern
India Yamaha Motor Pvt. Ltd
06.2019 - 08.2019
- To know the public behaviour towards CSR activity. Help the company to upgrade their CSR activity.
- Learnt various website & social media tools for CSR activities using social media platform like Facebook, Twitter, Instagram, Linkedin etc.
Education
MBA -
Institute of Technology And Science
B.Tech -
Ch. Devi Lal State Institute of Engineering And Technology
Skills
- Email Marketing & Automation Strategy
- Innovation management
- ESP Expertise & Campaign Execution
- Performance Analytics & Reporting
- Project Management
- Result-Oriented
- Communication & Collaboration
- Testing & Deliverability Optimization
- Compliance & Best Practices
- Business Growth & Strategy
- CRM & Sales Enablement
- Segmentation & Customer Journey Design
Certification
1. Certified GURU Email Specialist | GURU Media Hub
2. Email Marketing | HubSpot
3. Certificate for ClickUp Novice Certificate Exam | ClickUp
4. Certified Associate in Project Management (CAPM) | Simplilearn
5. Agile Scrum Master | Simplilearn
Timeline
Sr. Campaign Management Executive
InboxArmy
08.2022 - Current
Project Coordinator
Cloud Analogy
04.2022 - 07.2022
Business Development Executive
Uneecops Business Solution Pvt Ltd
07.2020 - 04.2022
Intern
India Yamaha Motor Pvt. Ltd
06.2019 - 08.2019
MBA -
Institute of Technology And Science
B.Tech -
Ch. Devi Lal State Institute of Engineering And Technology
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