Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Accomplishments
Languages
Certification
References
Timeline
Generic

Monika Badaya

Pune

Summary

Creative and results-driven marketing professional with 6 years of experience in brand development, project marketing, and integrated campaign management. Currently leading marketing initiatives as AGM – Project Marketing in Pune’s real estate sector, she excels at nurturing projects from concept and launch through delivery, ensuring strong brand positioning and market success. Adept at leading cross-functional teams, collaborating with agencies, and driving ATL/BTL strategies, she combines strategic planning with hands-on execution to build powerful brands and engaging customer experiences.

Overview

6
6
years of professional experience
1
1
Certification

Work History

AGM - Project Marketing

Squarea Consulting
Pune
08.2023 - Current
  • Spearheaded launch of two high-value real estate projects with successful outcomes.
  • Formulated and executed comprehensive launch plans, including post-launch market support initiatives.
  • Collaborated with YOO, a globally recognized brand, for a major Eastern India developer.
  • Evaluated brand communication mix for ATL and BTL promotional activities aligned with client strategy.
  • Orchestrated innovative marketing strategies that generated over 200 expressions of interest for DN YOO Odisha project.
  • Led a team of 11 members, collaborating with agencies on promotional campaign content and creative.
  • Developed annual and project-specific branding strategies based on customer profiles and project segments.

Brand Manager

Hermosa Design Studio
Kota
05.2022 - 07.2023
  • Spearheaded launch of two new furniture collections, generating sales exceeding INR 39 lacs in six months.
  • Orchestrated multi-channel product launch, evaluating potential influencers for strategic partnerships.
  • Led team of five to develop impactful marketing campaigns, enhancing brand awareness and customer engagement.
  • Formulated on-page SEO strategy, resulting in 48% increase in website traffic and 27% reduction in drop-off within eight months.
  • Designed new product packaging, achieving 20% cost reduction while improving customer satisfaction.
  • Successfully executed campaigns like 'Celebrations Made Better' and '100% Solid', boosting year-over-year revenue by 8%.

Digital Consultant

Midas Touch Consultants
Pune
07.2021 - 04.2022
  • Developed buyer personas based on consumer engagement, complemented by a detailed marketing plan.
  • Managed digital channels for over 19 global clients, ensuring adherence to brand standards.
  • Led a team of 3+ in crafting social media strategies to enhance client brand awareness.
  • Achieved a 4350% increase in impressions for a client's campaign, rising from 10,000 to over 445,000 in eight months.
  • Designed a targeted Twitter strategy for a UK client, resulting in over 9,600 retweets in seven months.

Social Media Executive

Cognus Technology
Jaipur
03.2020 - 06.2021
  • Company Overview: Education, Jaipur
  • Managed all public relation account for study abroad consulting company, coordinating social media marketing and content.
  • Analysed past data to identify target market and segments, increasing Instagram followers by 89% via content strategy.
  • Launched & managed company's YouTube channel, gained 15K+ subscribers, and increased quarterly viewership by 53%.
  • Established and grew company's Pinterest to 4,000+ followers and 900,000+ monthly views within 7 months of inception.
  • Promoted company's social media offerings to more than 100,000 users and generated 1,200+ leads for affiliate marketing.
  • Converted 1200+ potential leads to 23-part time affiliates and managed them to promote company's product and services.
  • Education, Jaipur

Education

Master of Arts -

University of Rajasthan
Jaipur
01.2019

BA Honours -

Maharani's College
Jaipur
01.2017

Class XII - CBSE

MGPS
Jaipur
01.2014

Skills

  • Project management
  • Brand development
  • Digital marketing
  • Campaign management
  • Team leadership
  • Market analysis
  • Product launch
  • Project coordination

Extracurricular Activities

  • Winner of photography competition in College Fest- Veethika at Maharani's College, Jaipur amongst 50+ contestants, 2017.
  • Stood among the top 20 state finalists, out of 250+ participants in Jairangam photography competition (2015), Jaipur.
  • Regular Volunteer with Robin Hood Army to provide the left-over food to underprivileged children, 2021 - Present.

Accomplishments

  • Recognized with the Certificate of Excellence for two consecutive years at Squarea Consulting for outstanding performance and leadership in the marketing department

Languages

Hindi
First Language
English
Proficient (C2)
C2

Certification

  • Integrated Digital Marketing, Quibus Trainings, 2019
  • Campus Ambassador, Internshala, 2018

References

References available upon request.

Timeline

AGM - Project Marketing

Squarea Consulting
08.2023 - Current

Brand Manager

Hermosa Design Studio
05.2022 - 07.2023

Digital Consultant

Midas Touch Consultants
07.2021 - 04.2022

Social Media Executive

Cognus Technology
03.2020 - 06.2021

Master of Arts -

University of Rajasthan

BA Honours -

Maharani's College

Class XII - CBSE

MGPS

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Monika Badaya