Monika Gopinath
Chennai,TN
Summary
Digital Marketing Executive with 6 years of experience in SEO, ORM, and SMO. Increased website traffic and domain authority through strategic optimization and social media campaigns. Expertise in content creation and data analysis to drive brand growth and online engagement. Adaptable team player in fast-paced environments.
Overview
6
6
years of professional experience
3
3
Certification
6
6
years of post-secondary education
Work History
Senior Digital Marketing Associate
Contus Tech
05.2024 - Current
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Contributed to on-page SEO efforts, including refining metadata, optimizing images, and improving call-to-action (CTA) elements across multiple web pages.
- Develop link-building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes.
- Managed keyword research initiatives by compiling detailed keyword lists that supported content strategy development and improved targeted traffic.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Improved user experience with mobile-first design principles and page speed optimizations, reducing bounce rates and increasing session durations.
- Familiarity with content management systems (CMS), website analytics tools (Google Analytics, SEMrush, etc.), and marketing automation platforms.
- Utilized analytics tools to track and analyze campaign performance, generating detailed reports for senior management to provide actionable insights and drive continuous improvement.
- Monitored industry trends, best practices, and competitor activities to continuously refine content strategies and maintain a competitive edge.
- Enhanced user experience by collaborating with designers to improve website layout, navigation, and overall aesthetics.
- Conducted A/B testing of creatives, landing pages, and to maximize campaign effectiveness.
- Analyzed web analytics data to identify trends, optimize campaigns, and inform marketing strategies.
- Tracked ROI of digital marketing efforts using various analytical tools such as Google Analytics, SEMrush, or Moz Pro, Screaming Frog.
- Monitored competitor activities and industry trends to stay ahead of market developments.
- Streamlined internal processes for content creation, approval, and distribution to enhance workflow efficiency and reduce turnaround time.
- Increased lead generation through targeted Landing Pages, Blog post and various other channels.
Executive - Digital Marketing
Funds India
05.2024 - 05.2024
- Gained SEO experience in website traffic, user attraction, keyword ranking, and CTR.
- Enhanced customer satisfaction by streamlining communication and improving response times.
- Conducted regular website audits to resolve on-page SEO issues, ensuring optimization for search engines and user experience.
- Possess strong research skills for crafting SEO-optimized content, collaborating with teams for niche-specific articles.
- Responsible for app optimization and improving Google Play store rankings through enhanced listings and visibility strategies.
- Optimized websites for mobile devices, contributing to improved user engagement and satisfaction.
- Focused on monitoring landing pages to enhance traffic and conversion rates using GA4 and Search Console for data-driven decisions.
- Managed local SEO efforts by optimizing business directory listings, encouraging customer reviews, and ensuring consistent NAP information across platforms.
- Led a cross-functional team of five to implement technical SEO best practices for optimal website performance.
SEO Analyst
Appstars Application pvt ltd
05.2021 - 04.2023
- Hands on experience on Search Engine Optimization & Content Marketing Boosting DA, PA and trust flow of website in terms of traffic.
- Develop link-building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- In-depth knowledge on keyword research in accordance with SEO strategic content plans to optimize pages.
- Research Topics for Blogs and Collaborate with content writing team, updating the content for niche Mail pitching for guest post and publishing content in various high authoritative websites.
- Collaborated with cross-functional teams to develop a cohesive digital marketing strategy incorporating SEO principles.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
SEO-Executive
RIBZ Technologies
11.2020 - 04.2021
- Managed diverse clients across various industries in the UAE, enhancing tailored SEO strategies.
- Recommended strategic changes to website architecture and content for improved keyword rankings.
- Implemented linking strategies to elevate SEO positions for targeted keywords.
- Researched and applied SEO recommendations aligned with established development methodologies.
- Boosted organic traffic through technical SEO strategies, including site speed optimization and schema markup.
- Conducted competitor analysis on websites and advertising links to identify innovative strategies.
- Incorporated XML sitemaps, Robots.txt files, and 301 redirects to enhance search engine crawling efficiency.
- Executed ongoing keyword discovery and optimization to expand organic search visibility.
Junior SEO Analyst
Iyanar Infotech
11.2018 - 02.2020
- With various tools and bringing out strategies to implement on our websites.
- Scrutinizing the traffic to a website with the aid of Google Analytics, Ahref, and Semrush tools.
- Conducting Keyword Research by Google keyword planner.
- Tracking website's search performance with Google Search Console.
- Developed and executed link-building strategies to acquire high-quality backlinks from authoritative and relevant websites.
- Handled On page & Off page optimization for websites.
- Monitoring websites and preventing copyright infringing activity(ORM) Registering a complaint using Google abusive form if it is recommended Actively monitoring BBB and positioning positive Online reviews.
- Maintaining a higher online presence for the website.
- Optimizing Google My Business profiles, managing online reviews, and implementing local citation and directory listings.
- Conduct monthly reports and proactively participate in weekly Team meetings with managers.
Education
MCA -
Madras University
07.2015 - 05.2018
BSC -
SDNB Vaishnav College
07.2012 - 05.2015
Skills
- Content Marketing
- Copy Writing
- Technical SEO
- On-Page SEO
- Off-page SEO
- Product Listing
- Link Collaboration
- Competitor analysis techniques
- Content strategy development
- Keyword research proficiency
- Lead generation strategies
- HTML and CSS
- Online reputation management
- Inbound marketing techniques
- Google analytics expertise
- Web design and user experience
- Teamwork and collaboration
LANGUAGES
Tamil
English
Certification
Content Writing From My Captain
Copy Writing From My Captain
Hubspot Inbound Marketing Certification
Timeline
Senior Digital Marketing Associate
Contus Tech
05.2024 - Current
Executive - Digital Marketing
Funds India
05.2024 - 05.2024
SEO Analyst
Appstars Application pvt ltd
05.2021 - 04.2023
SEO-Executive
RIBZ Technologies
11.2020 - 04.2021
Junior SEO Analyst
Iyanar Infotech
11.2018 - 02.2020
MCA -
Madras University
07.2015 - 05.2018
BSC -
SDNB Vaishnav College
07.2012 - 05.2015
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