MONIKA KUMARI

Senior Marketing Specialist

Grundfos Pumps

05.2018 - 10.2024

Developed yearly local Marketing plans (online/offline) align with the company goals and objectives.
Boosted brand awareness by developing and executing targeted marketing campaigns.
Strengthened customer loyalty by creating engaging email marketing campaigns tailored to specific audience segments by using the platform- Marketo.
Elevated social media presence through the creation of compelling content that resonated with target audiences.
Led cross-functional teams in the development of creative marketing materials, including brochures, presentations, and sales collateral.
Organized high-impact trade show exhibits that showcased products, generated leads, and increased brand visibility & awareness in target markets.
Wrote engaging and successful marketing, advertising, and website copies.
Monitored trade show expenses and other Marketing activities to maintain the annual budget.
Increased lead generation through the implementation of innovative digital marketing strategies.
Established strong partnerships with key industry influencers to expand brand reach and credibility.
Optimized website content for improved search engine rankings and enhanced user experience.
Delivered compelling presentations at industry conferences and events, showcasing thought leadership on current trends within the sector and on CSR.
Streamlined internal processes for increased efficiency in project management and campaign execution.
Enhanced public relations efforts through targeted press releases, media outreach, and event coordination, increasing overall brand recognition.
Managed successful product launches, ensuring timely delivery and comprehensive market penetration.
Developed and Implemented Global Digital marketing Campaigns on LinkedIn, Facebook, SEO, SEM to match the Indian market.
Secured deep customer insights and understanding by having customers dialogues.
Collaborated with the External agencies and vendors to execute marketing campaign & activities on Social media channels.
Managed Marketing activities (online &offline) in Nepal, Bangladesh, Bhutan & Maldives apart from India.
Collaborated/Supported the Channel partners (online/offline) in growing their business and market presence.
Economized marketing budget through skillful negotiation of advantageous contracts with vendors and suppliers.
Lead Management- Implemented and monitored Lead generation and nurturing processes within the automation platforms, decided the criteria of lead scoring & routing to ensure effective lead management.
Performance Monitoring and Optimization- Continuously monitored automation performance and made data-driven decisions to optimize workflows & campaigns.
Strategy Development and Implementation- Developed comprehensive strategies together with Digital marketing excellence team that aligned with company's marketing goals.
Adjusted and redefined automation strategies based on the performance metrics.
Trainings & Adoption- Supported the IMEA regional marketing team through training on the use & the best practice of Sprinklr & Marketo.
Made sure local marketing activity budget are in control and fully utilized with measurable and tracked KPIs.
Worked on the 5 customer testimonials from planning to execution level.
Content Strategy- Contributed to the development and execution of content calendar strategies that aligned with the business goals.

Timeline

Senior Marketing Specialist

MBA - Sales & Marketing

Work History

Senior Marketing Specialist

Overview

Education

MBA - Sales & Marketing

Skills

Summary

Work Preference

Work Type

Work Location

Important To Me

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