Monika Kumari
Content Marketing | Digital Marketing Specialist
Varanasi
Summary
Dynamic Content and Marketing Specialist with over 5 years of experience crafting high-impact digital content for various platforms, including websites, blogs, social media, landing pages, email campaigns, and marketing automation. Achieved measurable growth with a 4x increase in organic traffic, a 20% rise in lead conversions, and a 40% reduction in support load through strategic automation. Proficient in content strategy, SEO, and paid campaigns, with a strong focus on team training initiatives. Certified in HubSpot Content Marketing and skilled in utilizing tools such as WordPress, SEMrush, Jasper AI, and Google Analytics; adept at tailoring content for global and multilingual audiences (English C2, German A2).
Overview
7
7
years of professional experience
1
1
Certification
5
5
Languages
Work History
WEBSITE CONTENT WRITER
VERSATILE INSTITUTE OF DIGITAL MARKETING
11.2018 - 11.2020
- Produced website content, automation flows, ad copy, and landing pages that contributed to a 25% increase in service bookings, and a 15% growth in academy course inquiries.
- Developed targeted content for beauty education programs, leading to a 20% rise in student enrollments.
- Optimized content strategy across platforms, driving 30% higher engagement on Instagram and Facebook.
- Collaborated with creative teams to deliver consistent messaging, improving brand recognition and retention.
CONTENT WRITER | DIGITAL MARKETER
DIDM VARANASI/SHE N ME SALON/SHE N ME ACADEMY
05.2023 - Current
- Increased organic traffic by 35% in six months through SEO-optimized blogs and landing pages.
- Designed and executed WhatsApp automation workflows, reducing support queries by 40%.
- Planned and delivered Meta Ads campaigns, boosting service inquiries by 20%.
- Produced and directed ad video shoots and social media content shoots, enhancing brand engagement.
- Developed a student-focused social media strategy, achieving significant growth in engagement, and lead generation.
- Delivered training sessions to 10–20 students on SEO, social media, and content strategy.
- Supervised and mentored a team of interns, improving content quality and execution efficiency by 30%.
SENIOR CONTENT WRITER
WEALTHISH LLP
10.2021 - 05.2022
- Drove 4x growth in Web3 and AI gaming blog traffic through long-form SEO content.
- Designed pitch deck content that secured Volkswagen as a client, increasing the company revenue pipeline by 20%.
- Authored storylines and dialogues for gaming projects, improving user engagement and retention by 35%.
- Produced digital content for tourism clients, boosting social media engagement by 25%.
- Trained and supervised a team of 5 interns, increasing delivery efficiency by 30%.
FREELANCE CONTENT WRITER
SPARROWTECH
02.2021 - 08.2021
- Delivered 50+ website and social media content pieces for fitness and entertainment clients, leading to top 10 SERP rankings for 10+ focus keywords.
- Wrote engaging scripts for entertainment platforms that increased viewer interaction by 20%.
- Created SEO-friendly copy that drove consistent month-on-month traffic growth for client websites.
Education
M.A. - ENGLISH LITERATURE
IGNOU
Delhi, DL06-2023
BBA - MARKETING SPECIALIZATION
Devi Ahilya Vishwavidyalaya
Indore, India05-2021
High School Diploma -
Army Public School
Sagar, India 04.2001 -
Skills
Website Content Development
Advertising Content / Marketing Copywriting
Email Marketing Campaigns
Social Media Campaign Content
Digital Marketing
Multilingual Content Localization
Brand Communication Strategy
Integrated Marketing Campaigns (Cross-Channel)
Team Supervision & Training
WordPress CMS
GA4 → Google Analytics (GA4)
Google Search Console
Certification
Hubspot Content Marketing
Timeline
CONTENT WRITER | DIGITAL MARKETER
DIDM VARANASI/SHE N ME SALON/SHE N ME ACADEMY
05.2023 - Current
SENIOR CONTENT WRITER
WEALTHISH LLP
10.2021 - 05.2022
FREELANCE CONTENT WRITER
SPARROWTECH
02.2021 - 08.2021
WEBSITE CONTENT WRITER
VERSATILE INSTITUTE OF DIGITAL MARKETING
11.2018 - 11.2020
High School Diploma -
Army Public School
04.2001 -
M.A. - ENGLISH LITERATURE
IGNOU
BBA - MARKETING SPECIALIZATION
Devi Ahilya Vishwavidyalaya
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