Monika Mishra

E-commerce Strategy & Marketplace Expansion
•⁠ ⁠Spearheaded revenue growth on Amazon, Myntra and Quick-commerce scaling from ₹5 lakhs to 1crore within 11 months through strategic performance marketing and operational optimization.
•⁠ ⁠Led expansion into new e-commerce platforms including Tata Cliq, AJIO, Etsy, Amazon USA, and Flipkart, increasing brand visibility and unlocking additional revenue streams.
•⁠ ⁠Initiated and secured partnerships with Blinkit, Swiggy Instamart and CRED; successfully onboarded 15 SKUs and 5 SKUs respectively for high visibility "Deal of the Day" placements.
End-to-End Marketplace Operations
•⁠ ⁠Managed comprehensive channel operations, encompassing product listings, pricing strategies, digital marketing, and supply chain coordination in collaboration with internal operations teams.
•⁠ ⁠Ensured listing hygiene and stock availability by proactively managing backend and frontend stock across platforms to prevent stockouts.
•⁠ ⁠Oversaw the complete operational cycle for Blinkit, including purchase order processing, product inwarding to mother warehouses, and post-launch performance enhancement.
Marketing Strategy & Campaign Execution
•⁠ ⁠Developed and implemented data-driven marketing strategies across search and display campaigns, ensuring efficient budget allocation and delivering strong return on investment (ROI).
•⁠ ⁠Collaborated with creative and brand teams to produce high-conversion ad creatives and SEO-optimized content that improved product discoverability and brand engagement.
•⁠ ⁠Worked closely with social media teams to amplify brand visibility through coordinated platform-level promotions and storytelling initiatives.
Product Selection & Pricing Optimization
•⁠ ⁠Formulated channel-specific product curation and pricing strategies aligned with customer demographics and purchasing behavior, ensuring competitiveness and revenue maximization.
•⁠ ⁠Executed a robust discounting and promotional strategy, maintaining price parity with D2C channels while safeguarding profitability.
•⁠ ⁠Partnered with the New Product Development team to conceptualize and launch platform-specific SKUs for channels like CRED, targeting ASP-sensitive categories.
Financial Planning & Business Analytics
•⁠ ⁠Led monthly P&L creation and analysis for all channels to monitor financial performance, identify cost-saving opportunities, and drive profitability improvements.
•⁠ ⁠Utilized financial insights to strategically plan monthly revenue targets, marketing spends, and cost optimizations across marketplaces.
•⁠ ⁠Worked cross-functionally with sourcing and merchandising teams to identify high-potential products and reduce cost prices, thereby improving gross margins.

• Develop and execute PPC strategies to drive traffic, leads, and sales across multiple platforms such as Amazon, Flipkart and Meta Ads (Facebook & Instagram)
• Lead, mentor, and manage a high-performing marketing team, with 3000+ SKUs & a budget of 60lacs per month on Amazon fostering a collaborative and results-driven work environment.
• Conduct keyword research, competition landscape based on pricing, rating & reviews, and ad creative development specifically for Amazon Ads to improve campaign performance.
• Work closely with the team to optimize product listings, enhance product quality & content to drive organic conversions on Amazon.
• Build Media plans and strategies across platforms Monthly, Quarterly & AOP to maximize profitability keeping in mind of CM2 & EBITA.
• A/B test ad creatives, landing pages, and targeting parameters on both Amazon and our D2C website to improve campaign performance.
• Extensively used tools like Helium10, Brand Analytics & Amazon Pi to understand category insights and consumer behaviour and rank products on relevant keywords.
• Used tools like SKAI, Power BI & Drona to automate campaigns based on designed Ad Rules.
• Launched D2C website with 1500+ SKUs in collaboration with Tech & operations team.
• Collaborate with cross-functional teams including operations, design, content, and product development & Amazon Category Team to ensure alignment of PPC efforts with overall marketing goals.
• Helping design team with brand photoshoot and content creation on social media to build brand awareness and capture customer engagement.
• Managing one of the Market leaders of Party Supply Brand in India.

• Creation, execution & optimization of Paid campaigns on multiple platforms like Amazon, Flipkart & Qcomm platforms like Blinkit, Bigbasket & Zepto.
• Monitoring & analyzing performance to fulfill the business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Budget planning based on campaign level and targeting level to better optimize the campaigns.
• Strategize the ways to improve the key metrics like CTR, CVR, ROAS, ACOS.
• Understanding the ways to acquire new to brand customers & retarget the existing set of customers.
• Creating media plans (Search & Display) for new launch products & Annual Plans For existing brands.
• Understanding the consumer behavior through keyword research, competitor analysis using Helium 10 & Amazon Pi.
• Managing largest FMCG brand in India (Category - Grocery & Gourmet).

• Creation & execution of Amazon & Flipkart Ad Campaigns Optimizing & analyzing the performance reports to meet the targets.
• Regulating the spends & optimizing the budgets as per Ad performance.
• Analyzing the data and stating ways to improve CTR, ACOS, CVR and other key metrics.
• Creating media plans for new clients and marketing plans for existing clients.
• Creating multiple strategies through Keyword research, Competitor analysis using Helium 10.
• Preparing regular reports and adding recommendation to improve the performance.
• Managing clients from various industry like Automotive, FMCG, Healthcare, Beauty & Fashion.

• To analyze the current market situation regarding experiential media corporate and help the company to increase its reach towards various corporate fields.
• To find ways to approach to targeted customers and helping them by providing solutions.
• To understand how promotional campaigns like Email Marketing Website promotion, help in promoting Aespaes Lab Pvt Ltd.