Monika Singh
Consumer Insights
Gurgaon
Summary
Experienced insights professional with 4.5 years of expertise in primary and secondary research. Demonstrated success in client servicing, particularly within diverse FMCG categories, with a focus on brand health tracking and communication evaluation. Proven ability to deliver actionable insights to drive strategic decision-making and enhance brand performance.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Senior Research Manager
Kantar
2023.04 - Current
- Streamlined project management for timely completion of research projects, ensuring high-quality results and client satisfaction.
- Optimized budget allocation by employing cost-effective methods for data collection while maintaining high-quality standards throughout all stages of project execution.
- Led a team of junior researchers, providing mentorship and guidance to ensure their professional development and success within the organization.
Research Manager
Kantar
2021.07 - 2023.03
Market Research Analyst
Ken Research Pvt. Ltd.
2019.01 - 2021.07
- Executed primary and secondary research initiatives across diverse niche markets and global regions.
- Ensured data integrity through meticulous CATI interviews with industry authorities, culminating in accurate market size determination via forecasting and consensus polling.
- Produced forward-looking market forecasts incorporating segmentation analysis, major player market share assessment, and comprehensive report composition enriched with strategic analyst insights.
- Satisfactorily addressed client needs by delivering meticulously researched reports utilizing advanced data analysis tools.
- Delivered compelling presentations and authored multiple published reports on prominent markets including South Africa, Luxembourg, Brazil, Vietnam, India, Germany, Italy, and Indonesia.
Intern
Sarr Freights Limited
2018.05 - 2018.07
Education
MBA - Logistics And Supply Chain Management
University of Petroleum And Energy Studies
Dehradun, India 2017.05 - 2019.04
BBA - Financial Services And Marketing
University of Petroleum And Energy Studies
Dehradun, India 2014.06 - 2017.05
Skills
Critical Thinking
undefinedTimeline
Senior Research Manager
Kantar
2023.04 - Current
Research Manager
Kantar
2021.07 - 2023.03
Market Research Analyst
Ken Research Pvt. Ltd.
2019.01 - 2021.07
Intern
Sarr Freights Limited
2018.05 - 2018.07
MBA - Logistics And Supply Chain Management
University of Petroleum And Energy Studies
2017.05 - 2019.04
BBA - Financial Services And Marketing
University of Petroleum And Energy Studies
2014.06 - 2017.05
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