Monika Tyagi

Brand Marketing | Business Management

Handled brand TVS Jupiter 125, the most important scooter product portfolio for TVS Motor Company in India (Yearly Budget: 40 Cr | Sales: 3.3L scooters).

• Responsible for 360-degree business and marketing of Jupiter 125 across India. Achieved MS growth of 0.8% in FY’23-24 over LY (FY 22’23)
• Handled the brand P&L and maintained yearly budget efficiency.
• Delivered strong brand health measures across India (Brand preference grew by 4 points over LY)
• Strategized and lead monthly digital brand campaigns & managed brand social pages & online community building (IG, FB, YT) (IG follower base increased from 11K to 17.5K in a year)
• Performed bi-monthly qualitative and quantitative market research to understand consumer preferences and reasons for non-consideration.
• Lead a successful launch of new Bluetooth connected scooter variant in Jupiter 125 portfolio that helped in boosting brand awareness for portfolio (Showroom traffic saw a 2.1% growth post launch)

Brand Marketing | Social Media Marketing

• Orchestrated the marketing campaigns for category and brand growth. Budget – 1.5 Cr.
• Eg: GATE Rankers Summit led to a revenue jump of 80% & Unacademy Learning Festival led to arecord-breaking 75K new learners within 6 days.
• Strategized the brand’s social media strategy and managed the online presence on all channels (Instagram, Twitter, YouTube)

Brand Marketing | Project Management

Steered the marketing and advertising for 3 major categories of Swiggy; Instamart, Gourmet, and Alcohol under the following verticals:

• Instamart grew from 50K orders per day to 2 mn+ orders per within 4 months. ATL Campaign Link
• Gourmet topical campaign achieved an OPD increase of 13.6% and dormant user reactivation of 17.5%.

Brand Strategy | Consumer Research | Category Growth Ideation | Insight Mining | Project Management

Handled brand advertising needs of 8 brands:

Swiggy (Foodtech) - Managed length and depth of 9 major marketing campaigns with an overall budget of Rs.15 Cr

BAMBINO (FMCG) - Led the revamp of product packaging for Pasta, Macaroni, and ready-to-make SKUs.

TANEIRA (A TATA Product) – (Fashion Retail) - Managed and strategized day-to-day launch promotions for brand.