Monika Gupta
Digital Marketing
Gurgaon,Haryana
Overview
7
7
years of professional experience
Work History
Senior SEO Executive
PCL Technologies
08.2022 - Current
- Performing Competitor analysis frequently to understand the strategy & tactics used across the industry
- Perform keyword research to grow and manage targeted keyword portfolios while seeking new content opportunities and themes
- Identify gaps in content coverage and keyword topics to be produced through competitor analysis
- Provide new content recommendations and key SEO improvements using Google Search Console,
- Google Analytics
- Perform SEO Audits to report on current organic content performance, evaluate underperforming content, and determine the appropriate direction for the content (rewrite, redirect, or remove)
- Produce engaging error-free content in a variety of tones for meta titles, meta descriptions, website content, blogs, resource pages, and other digital content deeply rooted in SEO
- Audit internal linking regularly to improve search visibility for high-value pages and monitor daily site ranking performance, focusing on increasing and defending our positions
- Collaborate with content teams to give guidance on organic content structure, keywords, and reports
- Analyze technical SEO daily crawls, via Semrush, to identify and help fix issues
- Implement link building campaigns in coordination with client SEO goals
- Wordpress Website optimization
Senior SEO
Rank My Business
Mumbai
08.2021 - 07.2022
- Executive at Rank My Business
- Build, plan and implement the overall digital marketing strategy
- Managed the strategy
- Managed all digital marketing channels
- Measured ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Managed Google Ad campaigns
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Monitor competition and provide suggestions for improvement
- Find the Relevant Keywords
- Monitor the Activities of the Competitors
- Contribute to the Crafting of the SEO Strategy
- Maintain Performance Reports
- Suggest Ways to Optimize the Site by Carrying out Monthly Analysis
- Closely Work with the Content Department to Contribute to the Blog’s Quality
- Worked on quality backlink creation, Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement, Testing of water level Dataloggers
- Testing of sensors like Piezometer, Tiltmeter
- Ensuring all tests and procedures meet company and industry standards
- Prepared test reports for management.
Digital Marketing Executive
Singsys Pte Ltd
01.2020 - 06.2021
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
Digital Marketing Executive and Digital MarketinTrainer
Infoseek, Brand Of My5 Technologies
Lucknow
09.2018 - 01.2020
- Technologies Pvt
- Ltd
- Provided classroom training to students
- Helped students in learning problem
- Provided in-class training on digital marketing concepts
- Helped students in the practical execution of digital marketing concepts
- Handled doubt session or query session of the students related to digital marketing at the time of training.
05.2016 - 05.2017
Education
Bachelor of Engineering - Electronics & Communication Engineering
Babu Banarasi Das National Institute of Technology & Management
2015
Diploma - Computer Science & Engineering
Virangana Jhalkari Bai Govt. Girls Polytechnic
2011
SSC - Science
Public Inter College
2008
Skills
- Analytical and Research Skills
- Fundamental knowledge of web design
- And development
- Good command on Wordpress website
- Designing and development
- Critical thinking
- Research minded
- Knowledge of Google Analytics
- Quick decision-making skills
- Flexibility and resilient
- Ad Campaigns
- Link Building
- White Hat
- Key Performance Indicators (KPIs)
- Digital Content Development
- Online Reputation Monitoring
- Social Media Content Creation
- AdWords Strategies
- Google AdWords
- SEO Optimization
- Social Media Strategy
- Strategic Marketing
- Competitor Gap Analysis
- Market Trend Analysis
- Website Structure
- Keyword Research
- Social Media Digital Marketing
- Image Optimization
- Google Webmaster Tools
- Competitor Review
- Search Marketing Campaign Management
- SEO Strategy and Execution
- Content Curation
- Lead Generation Campaigns
Additional Information
- I am a highly passionate individual who thrives upon seeking new challenges through my career as a Digital Marketer. My initial years of working in the digital marketing industry push me to go further in discovering more things in it. Of course, I am motivated to join a group of seasoned and experienced professionals in the industry respectively.
Timeline
Senior SEO Executive
PCL Technologies
08.2022 - Current
Senior SEO
Rank My Business
08.2021 - 07.2022
Digital Marketing Executive
Singsys Pte Ltd
01.2020 - 06.2021
Digital Marketing Executive and Digital MarketinTrainer
Infoseek, Brand Of My5 Technologies
09.2018 - 01.2020
05.2016 - 05.2017
Bachelor of Engineering - Electronics & Communication Engineering
Babu Banarasi Das National Institute of Technology & Management
Diploma - Computer Science & Engineering
Virangana Jhalkari Bai Govt. Girls Polytechnic
SSC - Science
Public Inter College
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