Summary
Overview
Work History
Education
Skills
Activities
Timeline
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Monikha Thangamani

Digital Marketing, Growth Hacking

Summary

I am a marketing professional with 1.25 years of experience in driving digital growth initiatives at a B2B SaaS company. I have designed and led several cross-functional growth initiatives to improve conversions across the inbound funnel. I am looking for an opportunity to drive fast paced, creative, and challenging growth campaigns. Hardworking Associate Director knowledgeable about business practices in the [Description] industry. Adept at supporting and enhancing operations with a decisive leadership style and strategic approach to decision making.

Overview

7
7
years of professional experience

Work History

Associate Director - Marketing

SysCloud Inc.
05.2021 - Current
  • Led a cross functional team of UX designers and UI developers to design and launch an intuitive and scalable website on a no-code platform CMS - Prismic
  • Created product page copies based on key value propositions, use cases, and sales team insights
  • Setup end to end funnel analytics using GA4, Hotjar, HubSpot, and app DB to discover target segments, friction points and triggers to encourage conversion
  • Developed an omnichannel communication framework consisting of website personalization, nudge emails, chatbots and in-app messaging
  • Spearheaded website and in-app personalization project based on user segments and behavior, to remove frictions and quicken the path to aha moment
  • Increased the number of free trial signups from a weekly average of 2 leads to 20 leads
  • Reduced the average time to conversion for self-service inbound leads from 35 days to 18 days
  • Worked closely with the sales team to track and improve inbound pipeline conversions
  • Responsible for pricing strategies and product packaging based on sales insights
  • Developed pre-sales playbooks and automated lead nurture campaigns in HubSpot
  • Worked with development team to design and implement customer delight such as ETC using deep learning, in-app design framework and product walkthroughs
  • Liaised with OOH advertising agencies to launch ads for three new shows
  • Worked with B2B media portals like exchnage4media to run email campaigns for media spots
  • Worked on cinema advertising campaign for bigboss show launch in tier 2 and 3 cities
  • Wrote several press releases in English and Tamil.

Marketing Intern

Pidilite Industries Pvt Ltd
04.2020 - 05.2020
  • Worked with Pidilite's marketing agency to analyze and optimize Dr.Fixit's performance marketing funnel pertaining to Google search ads
  • Developed search term segmentation based on audience intent and message match efficiency
  • Made 10 actionable recommendations on keyword budget reallocations and additional funnel elements for data restructuring which was immediately implemented.

Marketing Intern

Vijay Television Pvt Ltd
04.2017 - 05.2017

Education

MBA -

Indian Institute of Management, Shillong

B. Com (Marketing Management) - undefined

M.O.P. Vaishnav College for Women

Higher Secondary - Commerce - undefined

S.D.A.V. Hr. Sec. School

Skills

HubSpotundefined

Activities

  • Publication in international journal on "Study on the concept of Pink Tax".
  • Qualified for membership into MENSA club after securing in the 98th percentile in IQ test.
  • Served as Vice President, Rotaract Club of M.O.P. Vaishnav College for Women. Organized 20+ community and club service activities and co-chaired a successful inter-club annual fundraiser to build potable water system for rural schools.

Timeline

Associate Director - Marketing

SysCloud Inc.
05.2021 - Current

Marketing Intern

Pidilite Industries Pvt Ltd
04.2020 - 05.2020

Marketing Intern

Vijay Television Pvt Ltd
04.2017 - 05.2017

MBA -

Indian Institute of Management, Shillong

B. Com (Marketing Management) - undefined

M.O.P. Vaishnav College for Women

Higher Secondary - Commerce - undefined

S.D.A.V. Hr. Sec. School

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Monikha ThangamaniDigital Marketing, Growth Hacking