Hi, I’m
Monish Kotian
Marketing Communications Specialist
Mumbai
Summary
Specialize in Social Media Strategy & Content Marketing, Digital Brand Building Initiatives, Public Relations & Media Planning, Digital Insight Mapping & Team Management.
My core expertise includes Corporate Reputation & Communication Strategy, Digital Campaign Planning & Execution, Public Relations and Event Management, Media Management, Knowledge Management, Content Strategy & Research, Talent Marketing & Internal Communications, Stakeholder Management and Building Overall Brand Experience.
Overview
2
years of professional experience
5
years of post-secondary education
7
Certifications
Work History
CredAble, Equentia SCF Technologies Pvt. LtdMumbai
Marketing & Communication Manager
04.2021 - Current
Job overview
- Responsible for strategy & communication that grew engagement by 40%
- Led efforts to generate business of over 63cr with a 5x increase in lead relevancy score
- Induced 70% growth rate of organic social media following with over 60% increase in the organic engagement rate
- Channeled content directives in a way which led to over 40% increase in page views and over 35% increase in website traffic & new user acquisition
- Partnered with PR & external media agencies to deliver a 65% increase in online PR coverage & over 80% increase in social PR coverage complimenting corporate reputation building
- Amplified branding goals for CredAble which augmented an increase of over 45% growth in brand share of voice
- Proactively built brand reputation & recognition with participation in over 30 global & domestic events along with securing 20+ awards & accolades across functional areas
- Curated up-to-date content covering latest trends in SME finance, SCF, Fintech Lending and contents suitable for enterprise & Financial Institution coverage.
Education
University of Mumbai
M.M.S.-Marketing from Marketing
06.2019 - 06.2021
University of Mumbai
B.M.S. Finance
04.2016 - 05.2019
Skills
Brand Management
Accomplishments
• Successfully managed to position CredAble as a fintech player with brand positioning as “India’s Largest Working Capital Tech Platform” with securing brand recognition and PR Accolades for the same.
• Elevated brand awareness and levelled up brand value by 5X in terms of increasing employability goals for CredAble from A 90-seater to now a 250+ employee count.
• Core accountability for shooting the organic lead quality score from 12% to now at 60%.
• Managed a team of 5 people and made marketing automation LIVE in terms of lifecycle marketing and lead engagement strategies digitally.
• Built product marketing strategies with respect to building product awareness and lead generation and competition product study to build brand differentiation strategies.
• Built corporate relationships with external agencies and media partners for securing organic media opportunities and widened brand coverage by 4X
Certification
Brand Management
Leisure Interests
Cooking experimental dishes
Exploring new places and cuisines
Timeline
Marketing & Communication Manager
CredAble, Equentia SCF Technologies Pvt. Ltd
04.2021 - Current
University of Mumbai
M.M.S.-Marketing from Marketing
06.2019 - 06.2021
University of Mumbai
B.M.S. Finance
04.2016 - 05.2019
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