Monisha Bilung

Program Manager

Channelplay

05.2024 - Current

Currently managing BTL marketing execution for Godrej FMEG across 6,000+ retail outlets pan-India—including MBOs, EBOs, Direct Dealers, and leading chains like Croma, Reliance Digital, Vijay Sales, Lotus Electronics, Sathya Agencies, and Snehanjali—while driving budget optimization and ensuring strategic alignment through close coordination with regional team leads.
Oversaw BTL marketing execution for Reliance’s FMEG brands (BPL and Kelvinator) across India, covering key outlets including Reliance Digital, My Jio Store, Jio Signature, and various billing counters. Consistently achieved 95–99% of the cycle-wise targets, with each cycle encompassing approximately 10,000 retail outlets pan India.
Effectively directed project planning and execution in line with organizational objectives, ensuring on-time delivery of key milestones during high-demand periods like festivals and peak sales seasons, while overseeing a team of 6 Area Managers and 86 Visual Merchandisers.
Led end-to-end project delivery, managing cross-functional teams and driving timely execution while aligning with project goals, contributing to on-time project completion and client satisfaction.
Managed end-to-end program P&L for initiatives driving over ₹4 Cr in annual revenue, streamlining operations and strategically allocating resources to maximize efficiency and profitability.
Facilitate cross-functional collaboration to maintain project timelines and quality standards.
Cultivate relationships with internal and external stakeholders to streamline communication and align project goals.
Collaborate with stakeholders to gather requirements and provide regular updates, ensuring transparency and trust.
Cross-sold additional services to address evolving client needs, contributing to their business growth and strengthening account value.
Streamlined communication and fostered collaboration across departments, driving operational alignment and project success through effective interdepartmental synergy.
Lead and coordinate diverse teams to optimize productivity and collaboration, resulting in improved project outcomes.
Mentored team members by fostering skill development and motivation to enhance overall team efficiency.
Monitor project budgets to maintain financial discipline and resource optimization, enabling cost-effective delivery.
Allocate resources efficiently, balancing project needs with budget constraints to maximize value.
Project Management
Stakeholder Management
Account Management
Team Management
Financial Management