Monisha Mohan
Bangalore
Summary
Result-oriented professional with over 10 years of rich experience in the social media domain, specializing in project management and data-driven analytics. Expertise in understanding business requirements, designing custom solutions, and delivering timely analytics to achieve measurable results. Adept at driving business decisions through social listening and AI-driven social and digital intelligence for pharmaceutical brands and consumer health products.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Senior Manager
InfoVision - Digital media team
1 2024 - Current
- Drive business decisions for pharmaceutical companies through social listening and AI-driven intelligence
- Qualitative insight generation with actionable recommendations based on business objective
- Design and deliver custom solutions to meet market needs and business objectives
- Key part in creating marketing collaterals, sales pitches, proposals, and teasers
- Manage a team and ensure compliance with timelines and quality of output.
- Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business
- Improved team performance by providing comprehensive training and fostering a collaborative work environment
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects
Associate project manager
IQVIA – Social media analytics team
08.2014 - 01.2024
- Developed and implemented precise marketing strategies based on digital journey analysis of patients and stakeholders
- Designed and delivered custom solutions to meet market needs and business objectives
- Utilized Radian6, Crimson Hexagon, and Brandwatch to mine social data relevant to specific countries and languages
- Collaborated with social media influencers to enhance content reach and impressions for pharmaceutical clients
- Conducted competitive intelligence surveys to compare marketing strategies and campaigns
- Utilized customer reviews to provide realistic evidence to pharmaceutical clients about their brand and products
- Carried out secondary research and Google Analytics to assess brand positioning and website performance relative to competitors
- Oversaw end-to-end management of projects assigned by global pharmaceutical clients, including brand monitoring, therapy area landscape analysis, and social media influencer identification and profiling
- Provided customized targeted data analysis reports using various tools and offered recommendations based on specific client requirements
- Developed storyboards to address business needs and provided actionable and achievable recommendations
- Led multiple project teams to deliver conclusive reports and logical outcomes aligned with clients’ business expectations by designing and analyzing targeted data using various tools
- Managed projects entailing brand monitoring, therapy area landscape analysis, social media influencing, brand identification, and profiling
- Conducted edification training sessions for new hires and supervised their performance through regular workflow quality checks and feedback sessions
- Prepared training documents for onshore stakeholders
- Managed project teams, handled non-project administrative work, and performed financial calculations to ensure compliance with timelines, back charges, and delivery
- Dealt with basic clinical trial data to compare features of pipeline drugs versus established brands
- Analyzed data sets using a MESE analysis template to standardize project reports
- Monitored Key Opinion Leaders (KOLs) and Key Social Advocates (KSAs) based on client demands.
Education
Master of Science in Biotechnology (M.sc) -
Bangalore University
Bangalore 03.2013 - 04.2014
Bachelor of Science in Biotechnology (B.sc) -
Bangalore University
Bangalore 03.2010 - 04.2012
Skills
Social Media Analytics
Pharmaceutical/Healthcare insight
Secondary Research
Google Analytics
Competitive Intelligence
Project Management
Custom solutioning
Marketing strategy
Switchover Analysis
Social media tools
Data driven decision making
Consumer voice analysis
Comparative Analysis
Perception Analysis
Team Management & Training
Certification
Marketing fundamentals
Accomplishments
- Co-authored research in collaboration with a prominent pharmaceutical company in the migraine space, presented as a poster at MITS (London).
- Authored and submitted an abstract on ‘patient reported outcomes of effectiveness of GLP1 RAs for weight loss,’ accepted and presented at ISPOR 2023.
Timeline
Associate project manager
IQVIA – Social media analytics team
08.2014 - 01.2024
Master of Science in Biotechnology (M.sc) -
Bangalore University
03.2013 - 04.2014
Bachelor of Science in Biotechnology (B.sc) -
Bangalore University
03.2010 - 04.2012
Senior Manager
InfoVision - Digital media team
1 2024 - Current
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