Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Hi, I’m

Monjit Gogoi

Head of Marketing
Bengaluru
Monjit Gogoi

Summary

Seasoned Marketing Innovator with 20 years of global impact, specializing in Digital Marketing, Asset Management, and Growth Marketing. As Head of Marketing at William O'Neil India, I orchestrated a $4.5 Mn revenue surge in four years, emphasizing digital strategies and launching key products. I led the adoption of technology, automation and analytics, achieving substantial monthly revenue. A trailblazer in Content and Growth Marketing, Public Relation and Corporate Communication, I've driven transformative campaigns and positioned brands. My unique blend of experience at the intersection of digital initiatives, Fintech, and growth strategies positions me as a leader poised to elevate brands to new heights.

Overview

22
years of professional experience

Work History

William O Neil India Pvt. Ltd.

Head of Marketing
10.2016 - Current

Job overview

  • Spearheaded digital transformation, leading a 35-member team across Marketing, Revenue Growth, and Product Development in India
  • Delivered 300% growth for William O'Neil India in 4 years by launching 4 strategic digital products (Marketsmith India, SWING Trader India, Portfolio Smith India, AlgoSmith India), acquiring over 1 million customers
  • Mastered omnichannel marketing: strategized social media campaigns with promotions, influencer marketing, and blogger outreach, driving user acquisition and engagement
  • Championed data-driven marketing: implemented multi-channel remarketing plans for online sales, optimized user lifecycle management, and tracked ROI through performance metrics
  • Agile and adaptable: adept at leveraging the latest digital marketing trends like AI-powered personalization, marketing automation, and advanced analytics for continuous growth.

Bonanza Portfolio

Vice President - Digital Marketing, EBroking and Healthcare
06.2014 - 10.2016

Job overview

  • Spearheaded the launch of 'My-E-Trade,' a pioneering E-broking platform (now Bigul), disrupting the Indian market with its discount model
  • Managed the product from ideation to implementation and sales, achieving monthly revenue exceeding 1 crore INR within a year and acquiring over 100,000 customers
  • Championed user acquisition through innovative features: Developed and positioned the Demo Account (Simulated Trading), a unique offering in India, attracting 40,000-50,000 new customers to Bonanza Online
  • Pioneered digital innovations in BFSI: Implemented the first-of-its-kind E-KYC process across all company digital assets, streamlining customer onboarding and compliance
  • Conceptualized and built 'Bonanzahealthcare.com,' a new-age healthcare platform offering concierge services, discounts, and digital health tools, catering to the growing demand for convenient healthcare solutions
  • Mobile App Innovation: Led the development and customization of multiple mobile applications for Bonanza, including MyEtrade, Bonanzahealthcare, and Bonanza Backoffice, implementing features to boost downloads, engagement, and user retention.

Alpari Financial Services India

Head of Marketing
05.2009 - 06.2014

Job overview

  • Launched AFS India, growing the client base to 50,000 through strategic branding and marketing initiatives
  • Established AFS as a premium & leading Forex broker in India, paving the way for other brokers to enter the market
  • Scaled AFS operations to 7 offices across India and expanded to new markets in Bangladesh, Nepal, Sri Lanka, Indonesia, and Dubai
  • Demonstrated exceptional scalability and market expansion expertise
  • Pioneered category development: Identified the need for and singlehandedly designed courses for Alpari Academy, a center for Forex and Technical Analysis education
  • Successfully diversified from OTC products to encompass currency derivatives, corporate advisory, and hybrid offerings
  • Visionary trendsetter: Recognized the potential of Bitcoin and other cryptocurrencies, introducing them to the Indian audience ahead of the curve
  • Masterful brand builder: Secured high-profile sponsorships with West Ham United (English Premier League), World Match Racing Tour, and established significant visibility at Madison Square Garden through partnerships with New York Kicks, New Jersey Nets, and New York Rangers.

Angel Broking Ltd.

Asst. Vice President - Brand Management
01.2007 - 04.2009

Job overview

  • Spearheaded the launch and brand creation for Angel Broking's Private Equity (PE) Placement initiative
  • Developed the launchpad, conducted over 100 investor education programs nationwide, and led 24 Investor Camps in association with CNBC-TV18
  • Fuelled the growth of online trading in India: Instrumental in increasing Angel Broking's customer base for e-broking and online trading, shaping the company's identity as a leading player in the space
  • Positioned Angel Broking as a thought leader: Established the company as a trusted voice in the broking and advisory industry through strategic media outreach
  • Secured regular features on leading business channels like CNBC-TV18, NDTV Profit, Zee Business, and print media
  • Contributed to Angel Broking's early success: Played a key role in supporting the company during its first round of stake sale to IFC in 2009.

Education

IIBM Institute of Business Management

MBA
01.2008 - 04.2009

Gauhati Commerce College

B,Com
08.1994 - 05.1997

Skills

Marketing Automation & Analyticsundefined

Accomplishments

  • Scaled businesses and disrupted markets
  • Grew the business from zero to $4.5 million in revenue in 4 years, acquiring over 1 million customers and delivering 300% growth
  • Innovated new concepts and built brands
  • Created Brand William O Neil India, Bonanza Portfolio, Alpari, Hutch, Angel Broking.
  • Pioneered innovative financial products and services
  • Developed and launched India's first AI-powered Stock Screeners, Portfolio Analysers and Predictive Analysis for stock market research
  • Adept at leveraging technology and digital marketing to achieve business goals
  • Leveraged cutting-edge technology and data-driven strategies to achieve remarkable results. Built engaging mobile apps, leveraged Marketing Automation, AI-powered content optimization, and data-driven strategies to skyrocket ROI, exceeding lead generation targets by 400%, and forging a new path for customer engagement
  • Strong track record of success in diverse industries and roles
  • Successfully transitioned from agency-side creativity to client-side execution, thriving in diverse industries and mastering new skills while consistently delivering impactful results across brands, businesses, and fast-paced environments.

Timeline

Head of Marketing

William O Neil India Pvt. Ltd.
10.2016 - Current

Vice President - Digital Marketing, EBroking and Healthcare

Bonanza Portfolio
06.2014 - 10.2016

Head of Marketing

Alpari Financial Services India
05.2009 - 06.2014

IIBM Institute of Business Management

MBA
01.2008 - 04.2009

Asst. Vice President - Brand Management

Angel Broking Ltd.
01.2007 - 04.2009

Gauhati Commerce College

B,Com
08.1994 - 05.1997
Monjit GogoiHead of Marketing