Monjit Paul
Senior Associate - Paid Marketing
Bangalore
Summary
Seasoned Performance Marketer with 7+ years of expertise in driving business growth through lead generation and sales. Skilled in laser-focused PPC & CPM campaigns, advanced data tracking and tag management. Passionate about optimizing key metrics like ROI, CRO, CAC, and ROAS. Seeking a dynamic environment to grow alongside the organization.
Overview
7
7
years of professional experience
7
7
Certifications
Work History
Senior Associate - Digital Marketing
Lyca Digital (Lyca Group - UK)
7 2022 - Current
- LycaMobile is a telecom company based out of UK
- It is the largest MVNO in the world catering to 23 countries with over 16 mn customers woldwide
- Worldwide Market Exposure : Ideated & executed PPC campaigns on major markets like United Kingdom, Australia, USA, Romania & Italy
- Experienced the market dynamics of 3 different continents i.e Europe, North America & Oceania
- Massive Budget Handling: managing PPC campaign budgets within the impressive range of $150,000 to $200,000 per month
- This experience underscored my ability to strategize, optimize, and maximize returns on largescale digital advertising investments while maintaining costeffective and results-driven campaigns
- ROAS/CPA Optimization: Optimized the Bing campaigns in the UK to achieve a lowered CPA by 30% and Google by 50%
- Also launched high-converting campaigns like Black Friday, New Year, Back to School, etc
- Hands-on Tools: Extensively worked & integrated data on various sought-after tools like Adobe Analytics, Salesforce Datorama, Monday.com, UTM.io, Unbounce, GA4, Terminus App, SEMRUSH, GTM, etc
- Advance UTMs & Attribution: Worked in radical UTM restructuring and created organized Taxonomy for all the countries
- Also worked in depth with the different Attribution Models
- Product Listing Ads: Introduced PLAs with highly optimized Google Merchant Centre Listing which resulted in 25-30% less CPA in UK
- Also experimented with creatives to reduce the Creative Fatigue rate along with the optimized Category Taxonomy
- API & Scripts: Worked extensively with the Google Ads Editor & API also integrated multiple automation with scripts to make the overall Account Performance Enhanced
- Media Planning: Strategically optimized media planning & segregated budget for PPC campaigns, resulting in a notable increase in CTR and a 20% reduction in ad spending, driving substantial cost savings and improved campaign performance
- Reporting: Provided Granular & regular data reporting on department and campaign performance in aggregate to key stakeholders within Lyca Group using tools like Looker Studio & Datorama.
Manager - Digital Marketing
SP Robotic Works Pvt Ltd
2021.09 - 2022.05
- Ed-Tech Organization Performance Marketing : Headed a team of Marketers from different verticals to grow ROI of the organization
- Also took up Full Creative Control of the Communications across all channels
- Account & Budget Management : Handled & created Campaigns in Google (GSN,GDN,DV 360, Shopping Ads), Facebook, LinkedIn Sharechat, Moneycontrol, etc with an average monthly budget of 40-45 Lakhs
- Introduced creative marketing strategies : Live Demo videos, cross channel communication, Integrating Offline events with online campaigns, highly customized communications for different funnels to mood - message matching, etc
- Salesforce : Created end to end dataflow from Lead Gen forms to the CRM
- Also, automated Data extensions outflow to Google & FB with Marketing Cloud for optimized communication & sales process
- Vendor management & Partnerships : Handled multiple Marketing/Advertising agencies end to end from Onboarding to Payouts
- Also, partnered with elite organizations like Disney, McDonald's for B2B collabs which enhanced Brand Equity.
Digital Marketing Specialist
Forest Creative Communications Pvt Ltd
2017.10 - 2021.08
- A media agency where managed accounts in sectors like Retail, Hospitality, Real Estate, Technology, Finance, Medical, etc ( B2C - B2B - B2G) Narayana Hridayalaya
- LG (R&D)
- Rittal
- The Eye Foundation
- Fujifilm
- Tata Motors
- UST Global
- BPL MedTech
- Hedron Diamonds
- SRK Estates.
Digital Marketing Trainee
Chanel Fashion house - Solcen
2017.07 - 2017.10
- Managed Social Media (Paid & Organic) activities along with SEO & Hiring Campaigns (B2B) Solcen (Corporate)
Education
Master of Computer Applications - Computer Science And Programming
Dibrugarh University
Assam 2001.04 -
Skills
SEARCH ENGINE MARKETING
Certification
Google Search Ads Certification (04/2024)
Accomplishments
- LycaMobile - Drove High Sales in Black Friday
- Crafted a highly successful Black Friday Sale through strategic PLAs, showcasing meticulously selected product listings. Utilized advanced keyword targeting and executed a sophisticated multilevel custom funnel retargeting strategy, resulting in outstanding sales growth and an impressive 25-30% reduction in Cost Per Acquisition (CPA)
- SPRW - Ed-Tech Lead Gen & Optimized CAC
- Achieved 20% reduced CAC & High quality Lead Gen Engine constructed with the help of Advance Tracking to the most granular level of data capture & Deep Data Analytics. Devised an end to end mechanism from Lead Gen forms to CRM.
- FOREST - CRO & Lead Gen Drives
- -My analytics and optimization skills have helped my mentioned clients (Mostly B2B) and employers increase sales by 30% or more and generate a 45% improvement in return on ad spend(ROAS). [On an Average]
- -Also worked on the Brand Awareness for Visibility & Equity
Languages
English
Hindi
Assamese
Bengali
Kannada
Timeline
Microsoft Search Certification
2024-09
Display & Video 360 Certification
2024-09
Google Analytics Certification (04/2019)
2024-08
Google Search Ads Certification (04/2024)
2024-04
Inbound marketing from Hubspot Academy (04/2024)
2024-04
Successfull Presentation Course - University of Colorado - 2024
2023-11
Manager - Digital Marketing
SP Robotic Works Pvt Ltd
2021.09 - 2022.05
E- Market Advanced Digital Marketing Training (10/2024)
2017-10
Digital Marketing Specialist
Forest Creative Communications Pvt Ltd
2017.10 - 2021.08
Digital Marketing Trainee
Chanel Fashion house - Solcen
2017.07 - 2017.10
Master of Computer Applications - Computer Science And Programming
Dibrugarh University
2001.04 -
Senior Associate - Digital Marketing
Lyca Digital (Lyca Group - UK)
7 2022 - Current
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