Monukumar Chaudhari
Mumbai
Summary
Results-driven PPC and SEO professional with over 5.5 years of experience enhancing online visibility and driving measurable outcomes. Skilled in developing and executing strategic SEO and marketing campaigns to improve organic SERP rankings and website traffic. Experienced in keyword research and optimisation, as well as managing PPC campaigns.
Overview
3
3
Languages
6
6
years of professional experience
Work History
Senior Associate Performance Marketing
Gynoveda Femtech PVT Ltd
08.2025 - Current
- Oversaw end to end performance marketing strategy, execution, scaling, and optimisation.
- Reduced CAC by 30%, from 10k to 7k, through data driven campaign optimisation, audience segmentation, creative testing, and strategic budget allocation.
- Managed monthly advertising budget of 1 cr+ across Google Ads and Meta Ads, driving customer acquisition campaigns.
- Collaborated with cross-functional teams to develop and implement cohesive paid media strategy, enhancing overall campaign effectiveness.
Performance Marketing Specialist
Missing P Advertising and Marketing LLP
02.2025 - 07.2025
- Develop, manage, and optimise performance marketing campaigns across channels such as Google Ads, Facebook, Instagram to drive engagement and conversions.
- Monitored and reported on campaign performance metrics to inform data-driven decisions for ongoing performance enhancement.
- Generated campaign success reports, delivering actionable insights and recommendations for optimisation.
- Define and refine audience segments for targeted ad campaigns, utilising retargeting and lookalike audiences to reach and engage ideal customer profiles.
- Collaborate with creative and content teams to ensure that advertising materials align with brand messaging.
Performance Marketing Executive
Enovate Lifestyle PVT LTD (Candere by Kalyan)
03.2023 - 01.2025
- Campaign Strategy and Execution: Develop, manage, and optimise performance marketing campaigns across channels such as Google Ads, Facebook, Instagram, and Bing to drive engagement and conversions.
- Data Analysis and Optimisation: Monitor, analyse, and report on campaign performance metrics (CPC, conversion rates, CPA, ROAS) and make data-driven decisions to continuously improve performance and achieve KPIs.
- Content Coordination: Collaborate with creative and content teams to ensure that advertising materials align with brand messaging and are optimised for each channel.
- A/B Testing: Conduct A/B tests on ad creatives, landing pages, and campaigns to understand user behaviour and improve conversion rates.
- SEO: Supported SEO initiatives to enhance search visibility through optimised ad copy, keywords, and bid strategies, contributing to an increase in organic traffic from 5k to 12k.
- Budget Management: Managed advertising budgets effectively to maximise return on investment and ensure cost-effective spending.
- Audience Targeting & Segmentation: Define and refine audience segments for targeted ad campaigns, utilising retargeting and lookalike audiences to reach and engage ideal customer profiles.
- Performance Reporting: Generated reports on campaign success, delivering actionable insights and recommendations for performance enhancement.
SEO Executive
Just SST Designs PVT LTD
12.2020 - 02.2023
- Implement on-page SEO strategies including meta title, description, headers, and URL structure optimisation. In off-page SEO activities such as link building, guest posting, social bookmarking, etc.
- Conducted keyword research to identify high-value target keywords, optimising website content to enhance search visibility.
- Monitor website performance using Google Analytics, Google Search Console, and GT Metrix. Using Ahrefs for keywords, backlink analysis, and domain authority and comparing with competitors.
- Analyze SEO data and trends to identify opportunities for improvement.
- Provided regular SEO reports on website performance, developing and implementing comprehensive marketing strategies that increased website traffic.
Education
Bachelor Degree in Accounting & Finance
Mumbai University
01-2017
Skills
- Digital marketing strategy
- Campaign management
- Audience targeting
- A/B testing
- Data analysis
- Campaign reporting
- Budget management
- Search engine optimisation
Languages
English
First Language
Hindi
Proficient
C2
Marathi
Proficient
C2
Timeline
Senior Associate Performance Marketing
Gynoveda Femtech PVT Ltd
08.2025 - Current
Performance Marketing Specialist
Missing P Advertising and Marketing LLP
02.2025 - 07.2025
Performance Marketing Executive
Enovate Lifestyle PVT LTD (Candere by Kalyan)
03.2023 - 01.2025
SEO Executive
Just SST Designs PVT LTD
12.2020 - 02.2023
Bachelor Degree in Accounting & Finance
Mumbai University