Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

MOULISH KANNAN.G

Senior Associate - Research & Digital Marketing
Chennai

Summary

Experienced Data & Market Research Specialist skilled in analyzing complex data to drive strategic decisions and business growth. Proficient in Market Research, Secondary research, Lead Generation, Data validation, Visualization and delivering actionable insights. Effective communicator with a proven ability to collaborate across teams and present data-driven recommendations.

Overview

7
7
years of professional experience
17
17
years of post-secondary education
3
3
Certifications

Work History

Senior Associate - Research & Digital Marketing

Google Operations Center (GOC)
11.2022 - Current
  • Conducted research to identify new market opportunities.
  • Conduct company profiling and enrichment of accounts via secondary research techniques in Salesforce by using databases like Zoom info, LinkedIn Sales Navigator & other third party platforms to support sales outbound efforts
  • Perform verification and enrichment of account and lead data using external tools and internal systems
  • Ensure all aspects of data are accurate and matching. Flag discrepancies or issues to appropriate teams
  • Troubleshoot and tirage any data or technical issues during collection and processing of data
  • Identify opportunities to improve internal processes to expedite data deliverables to internal partners and teams
  • Knowledge of data entity and database management
  • Effectively managed multiple competing priorities while maintaining focus on delivering exceptional results for clients and the organization.

Analyst

Straive
06.2022 - 11.2022
  • Conducted comprehensive market analysis of plastic recycling trends, including supply chain mapping, material recovery rates, and end-use applications.
  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
  • Collated information to interpret data for clients.
  • Extracted and filtered large datasets from multiple sources (using advanced Structured Query Language

( SQL ) queries

  • Developed interactive Tableau dashboards to visualize & present findings in stakeholder-friendly dashboards, enabling data-driven decisions on market entry and investment strategy.
  • Built comprehensive databases of recycling facilities, waste processors, and renewable energy providers to support regional benchmarking studies.

Research Analyst

Acolyte Resource Group
05.2021 - 06.2022
  • Collected, cleaned, and analyzed large datasets related to recruitment metrics using advanced Excel functions
  • Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
  • Prepared detailed reports summarizing research findings and recommendations for further action.
  • Substantiate patterns with solid secondary research skills
  • Planning successful research strategies to provide leads for each campaign
  • Built and maintained dynamic PivotTables to track key staffing KPIs such as time-to-hire, cost-per-hire, and candidate conversion rates
  • Created interactive charts and dashboards in Excel to visualize trends in hiring, turnover, and recruiter performance.
  • Applying knowledge and logic to identify and interpret the right research tools
  • Analyzing volumes of data to identify key themes and patterns within the talent population


Research Analyst

Relationship Science
07.2018 - 05.2021
  • Conducted in-depth market research to identify potential clients, analyze competitor strategies, and map target industries
  • Generated high-quality B2B leads using LinkedIn Sales Navigator, targeting decision-makers across IT and tech verticals
  • Utilized CRM tools (e.g., Salesforce, HubSpot) to manage, track, and nurture leads throughout the sales funnel.
  • Used To Search the internet search engines and databases for the required information
  • Scheduled discovery calls and demos for sales reps, contributing to a consistent flow of qualified leads
  • Designed and executed targeted email campaigns to nurture prospects and drive engagement using Mailchimp tool.
  • Keep abreast with the latest tools and applications on the internet and use them to optimize search
  • Integrated email campaigns with CRM workflows to automatically track interactions, update lead status, and trigger sales follow-ups.
  • Maintained clean and updated lead data within the CRM, ensuring accuracy for pipeline forecasting and reporting.
  • Conducted in-depth qualitative and quantitative research to identify trends and generate insights.

Education

B.Tech/B.E. - Mechanical

Kongu Engineering College
04.2001 - 03.2018

Skills

Quantitative research

Secondary Research

MS Excel

Insights Presentation

B2B Market Analysis

PowerPoint

SQL

Tableau

Client engagement

Customer relationship management (CRM)

Preparing reports

Lead Sourcing & Qualification

Certification

Learning Excel: Data Analysis

Languages

English | Tamil | Hindi | Kannada

Timeline

Senior Associate - Research & Digital Marketing

Google Operations Center (GOC)
11.2022 - Current

Analyst

Straive
06.2022 - 11.2022

Research Analyst

Acolyte Resource Group
05.2021 - 06.2022

Research Analyst

Relationship Science
07.2018 - 05.2021

B.Tech/B.E. - Mechanical

Kongu Engineering College
04.2001 - 03.2018
MOULISH KANNAN.GSenior Associate - Research & Digital Marketing