MOULI SRIKAR AVILELI
Hyderabad
Summary
Business professional with over 9 years of experience driving growth in the health and wellness sector. Skilled in managing branded ingredients, with strong scientific data, and building compelling storylines to effectively market brands. Experienced in branded ingredients selling, speciality chemicals, and active blends for functional foods, beverages, dietary supplements, pharmaceuticals, and nutraceuticals. Well-versed in regulatory compliance and product registration for domestic and global markets, with expertise in market research, target market selection, positioning, and sales strategy to achieve business growth.
Overview
9
9
years of professional experience
Work History
Senior Business Development Manager
Zeus Hygia Lifesciences PVT LTD
Hyderabad
06.2025 - Current
- Guiding two Business Development team members on customer engagement, account coordination, and sales activities.
- Directly managing two Marketing team members handling digital content, brand communication, and campaign execution.
- Leading global B2B business development and marketing for science-backed nutraceutical ingredients across the USA, LATAM, and Asia.
- Driving US market entry initiatives, including portfolio mapping and opportunity assessment.
- Building and nurturing key global customer relationships, supporting repeat business and long-term partnerships.
- Translating clinical data, mechanisms of action, and bioavailability research into clear sales, marketing, and technical narratives.
- Creating science-led digital marketing content by converting technical data into engaging social media narratives.
- Driving brand visibility and lead generation through B2B-focused digital storytelling.
- Developing marketing content for branded extracts across women’s health, metabolic health, gut health, beauty-from-within, and GLP-1–aligned wellness.
- Leading market-facing webinars for the USA and India, supporting ingredient launches and customer education.
- Reviewing and coordinating commercial and legal agreements including CDAs, TMLAs, distributor, and customer protection agreements.
- Developing customer-facing presentations, white papers, brochures, and trade show materials.
Manager – Business Development
AKAY BIOACTIVES – OTERRA GROUPS
Hyderabad
09.2024 - 06.2025
- Heading the Business Development for APAC regions.
- Responsible to add new projects and increase the customer base in APAC region.
- On boarding of new distributors for the specific regions (Korea, Malaysia).
- To ensure compliance with Regulatory and Quality Standards regarding products, procedures, operations, and customer contact.
- Cross functional coordination with INDIA & DENMARK Teams to strategies the Go to Market plan, Annual sales targets, and Inventory control.
Assistant Manager → Deputy Manager - BD
NATURAL REMEDIES PVT LTD
Bangalore
03.2021 - 08.2024
- Progressed from Assistant Manager to Deputy Manager based on consistent performance, revenue growth, and expanded regional responsibility.
- Headed B2B Sales & Business Development across India, ASEAN & MENA as Key Account Manager.
- Achieved ₹15.2 Cr in revenue against a target of ₹10.45 Cr through new customer acquisition and cross-selling.
- Led market expansion initiatives across ASEAN, including extensive travel to support distributor onboarding and customer development.
- Conducted competitor and emerging nutraceutical market analysis to support new branded ingredient development.
- Increased brand presence through EXPO participation, webinars, digital campaigns, and focused customer e-blasts.
- Designed and executed sales strategies, annual sales targets, and inventory planning aligned with regional demand.
- Identified new business opportunities through market research, lead generation, contract negotiation, and account development.
- Onboarded and trained distributors across Thailand, Vietnam, Philippines, Egypt, and Indonesia.
- Collaborated with distributors to formulate market entry and growth strategies, leveraging established local customer networks.
- Managed key accounts, building strong long-term relationships and repeat business.
- Utilized IQVIA market data and Salesforce CRM to analyze customer buying patterns and track performance.
- Delivered monthly KPI, pipeline, and performance reviews to senior management.
- Ensured compliance with regulatory and quality standards across products, operations, and customer engagement.
- Supported technical marketing initiatives and addressed customer technical queries to strengthen brand credibility.
- Completed a 2-month Mercuri International leadership and business management program.
- Recognized as Top Sales Performer (three consecutive quarters, FY 2022–23) and Top Performer for three consecutive months in the India market.
Business Development - Senior Executive
ANTHEM BIOSCIENCES PVT LTD
Bangalore
02.2019 - 03.2021
- Responsible for handling the B2B sales and Marketing for India.
- Customizing need-based presentation, demonstrating practical demos, pursuing leads, and moving them through the sales cycle till post sales.
- Closely monitoring the distributors on the sales front and the meeting customers for cross selling and new product development.
- Developing the promotional technical marketing material as per customers requirement.
- Strategically developed and maintained major clients, establishing strong long-term relationship to gain preferred product positioning in B2B segment.
- Established a robust network of distributor channels and direct customers.
- Identification an introduction of various contract manufacturing sites for manufacturing.
- Ensuring Quality Audit and timely supplies.
- Coordinating with extended SCM, Logistics and sales to achieve business objectives and implementing.
- Forecasting, planning, and execution of the product SKU's.
- Handling Technical issues, Order processing and payment follow ups with the clients on time.
Management Trainee →Business Development Executive
SAMI - SABINSA GROUP LTD
Bangalore
04.2017 - 01.2019
- Progressed from Management Trainee to Business Development Executive, gaining end-to-end exposure across sales, marketing, operations, and supply chain functions.
- Supported B2B sales and marketing activities for nutraceutical ingredients, handling customer interactions from lead generation through order execution, and post-sales support.
- Identified prospective clients, assessed technical and commercial requirements, and pitched suitable ingredient solutions.
- Developed and maintained strong distributor and customer relationships, supporting cross-selling, and portfolio expansion.
- Coordinated with R&D, QA, SCM, logistics, and manufacturing teams to ensure timely production, quality compliance, and on-time deliveries.
- Assisted in product planning, inventory control, and monthly production planning, aligned with domestic and global demand.
- Worked closely with multiple manufacturing plants and contract manufacturing facilities to ensure smooth operations and troubleshooting.
- Supported pricing analysis, sales forecasting, and SKU planning to improve profitability and inventory efficiency.
- Maintained monthly sales data, and customer/product databases for tracking performance.
- Assisted in quality audits, customer complaint resolution, and supplier coordination.
- Gained early exposure to market trends, business execution, and customer relationship management across the South Indian markets.
Education
Post-graduation in Diploma & Management (PGDM) - Marketing and Operations
M.S. Ramaiah Institute of Management
Bangalore, KA01.2017
Bachelor of Technologies - Mechanical Engineering
Amrita School of Engineering
Coimbatore, TN01.2014
12th AP state Board - Maths, Physics & Chemistry
Kakatiya Junior college
Nizamabad, TG01.2010
10th AP State Board -
Narayana Concept School
Hyderabad, TG01.2008
Skills
Business development and sales
- International business development
- International sales (B2B)
- Key account management
- Distributor and channel partner management
- Negotiation and deal closing
- Competitive market and opportunity analysis
- Business development strategy and analytics
Marketing and brand
- B2B marketing
- Brand management
- Science-led content and presentation skills
- Digital marketing strategy
Leadership and operations
- Cross-functional team management
- Stakeholder and partner coordination
CRM tools
- Salesforce
- Zoho CRM
Hobbies and Interests
- Running (attending Marathons)
- Travelling
- Exploring cuisines across places
Personal Information
- Date of Birth: 08/18/92
- Marital Status: Married
Languages
- English
- Hindi
- Telugu
- Tamil
Timeline
Senior Business Development Manager
Zeus Hygia Lifesciences PVT LTD
06.2025 - Current
Manager – Business Development
AKAY BIOACTIVES – OTERRA GROUPS
09.2024 - 06.2025
Assistant Manager → Deputy Manager - BD
NATURAL REMEDIES PVT LTD
03.2021 - 08.2024
Business Development - Senior Executive
ANTHEM BIOSCIENCES PVT LTD
02.2019 - 03.2021
Management Trainee →Business Development Executive
SAMI - SABINSA GROUP LTD
04.2017 - 01.2019
Post-graduation in Diploma & Management (PGDM) - Marketing and Operations
M.S. Ramaiah Institute of Management
Bachelor of Technologies - Mechanical Engineering
Amrita School of Engineering
12th AP state Board - Maths, Physics & Chemistry
Kakatiya Junior college
10th AP State Board -
Narayana Concept School