Moulshree Mathur
Digital Marketing Manager
Bengaluru
Summary
Expert Digital Marketing Manager with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
5
5
years of professional experience
5
5
Certifications
Work History
Digital Marketing Specialist
Creative Gene Digital
1 2021 - 7 2024
- Led a cross-functional team to streamline project management processes, which improved team productivity by 30% while reducing the project turnaround time from conception to launch by an average of four weeks.
- Mentored them on how to use the JIRA software to keep their tasks updated.
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness across various platforms like Facebook, Instagram, and LinkedIn.
- Collaborated with clients across diverse sectors including Fashion, IT, Business, Education, Real Estate, and Hospitality.
- Developed creative social media strategies for the clients to help them increase their brand reach and sales.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Digital Marketing Specialist
San Greens Limited
08.2024 - 09.2024
- Successfully led the development and execution of high-performance digital marketing campaigns on Google and Meta, resulting in a 25% increase in leads and 20% lead conversion.
- Used analytics to optimize the campaigns, leading to a 15% increase in campaign effectiveness.
- Demonstrated expertise in analyzing website traffic by using Google Analytics and Google Tag Manager, and user behavior to inform marketing strategies, resulting in a 20% increase in user engagement.
- Developed and implemented comprehensive performance marketing strategies on Meta (Facebook & Instagram) for San Greens Limited, driving a 30% increase in brand awareness and generating website traffic.
- Collaborated with cross-functional teams of graphic designers and the sales team to ensure alignment of marketing strategies with company goals.
- Utilized advanced marketing tools like Buffer, Semrush, Hootsuite, and software to track and analyze campaign performance.
- Stayed abreast of the latest industry trends and technologies to ensure the implementation of innovative marketing strategies.
- Conducted regular performance reports and presented them to senior management, providing actionable insights for strategic decision-making.
- Led training sessions for junior marketing staff, enhancing their understanding of performance marketing strategies and tools.
Digital Marketing Specialist
Enlivon Technologies Ltd
05.2023 - 06.2023
- Successfully increased organic website traffic and generated leads through SEO-optimized content and strategic digital marketing initiatives.
- Led and mentored a team of five digital marketing professionals, including graphic designers, content writers, and social media executives.
- Managed Google Analytics to optimize website performance and drive organic growth.
- Crafted a visually appealing WordPress site that integrated SEO best practices, resulting in a 40% boost in organic traffic and establishing a solid online presence for the business within three months.
Digital Marketing Specialist
Ajay Astro Money
08.2021 - 05.2023
- Developed and executed a comprehensive YouTube marketing strategy for a channel, resulting in a significant increase in subscribers and views.
- Created compelling and engaging video content that resonated with the target audience, leading to higher viewer retention and increased watch time.
- Implemented effective SEO techniques, including keyword optimization and metadata optimization, to improve the channel's visibility and ranking in YouTube search results.
Education
MBA- Marketing -
Mody Institute of Technology And Sciences
Skills
SEO & Content Strategy
Certification
Digital Marketing Advanced ( Upgrad)
Languages
English
Projects
- Tierra Home India (sustainable living), https://www.instagram.com/tierra.home.india/
- Kairan Studio (Fashion & Lifestyle), https://www.instagram.com/kairanstudio/
- Art Work By Shilpa, https://www.instagram.com/artworkbyshilpa/
- Repeet Clothing (Sustainable clothing), https://www.instagram.com/reepeatclothing/
- Tangerine Bio Jewelry (Sustainable jewelry), https://www.instagram.com/tagerinebiojewelry/
- Fermata Career + Business Solutions (LinkedIn Marketing), https://www.linkedin.com/company/fermata-career-guidance-and-training/
Shopify website design & developement & SEO:
- https://hyglowbeauty.com, https://reepeatshop.com
Software
WordPress
Google Keyword Manager
GA4
Google Tag Manager
Canva Pro
Buffer
Hoosuite
Looker Studio
SocialPilot
Semrush
Shopify
Wix
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Supervised team of 15 staff members.
- Achieved 80% through effectively helping with Meta Ad Campaigns
Timeline
Digital Marketing Specialist
San Greens Limited
08.2024 - 09.2024
Digital Marketing Specialist
Enlivon Technologies Ltd
05.2023 - 06.2023
Digital Marketing Specialist
Ajay Astro Money
08.2021 - 05.2023
Digital Marketing Specialist
Creative Gene Digital
1 2021 - 7 2024
MBA- Marketing -
Mody Institute of Technology And Sciences
Digital Marketing Advanced ( Upgrad)
Digital Marketing Certification (Google)
Meta Ads 101(Growth School)
Google Analytics Advanced (Growth School)
LinkedIn Masterclass (Growth School)
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