I am a seasoned industry veteran with 13+years of experience as a highly proficient fashion specialist, collaborating with leading Indian E-commerce retailers. Over the course of my career, I have consistently demonstrated exceptional aptitude in fashion design, trend analysis, and brand development. These achievements are the result of a harmonious fusion of unbridled creativity, strategic acumen, and an unwavering dedication to aesthetic excellence.
Hi, I’m
Moumita Bhattacharjee
Head Of Design
Summary
Overview
14
years of professional experience
Work History
VIRGIO.COM, Ameyam Pvt LtdBangalore
Head of Design - Deputy Director
05.2022 - 07.2023
Job overview
- Envisioned and articulated a distinctive startup brand direction resonating with Gen Z, blending creative concepts into practical, scalable products.
- Led a skilled design team to create compelling and innovative collections.
- Orchestrated product development with strong strategies, ensuring cost-efficient designs from concept to samples.
- Built and led a collaborative design team, achieving design objectives in a synergistic environment.
- Maximized resource utilization for high-quality designs, leveraging materials, technologies, and talent effectively.
- Employed keen business acumen, aligning design choices with startup's financial goals and operational success.
Myntra Fashion Brands, MFB / MYNTRA PVT LTDBangalore
Deputy Director (Design Lead - KNK/ M&S)
03.2014 - 05.2022
Job overview
- Revamped brand, achieving 400% revenue surge to 53 Cr in FY'21.
- Transformed T-shirt-centric brand into full-fledged fashion icon, with innovative ideation.
- Introduced multiple categories, including denims, as core offerings.
- Strategically launched calendar-based capsules, achieving major revenue milestones.
- Extended brand reach with KNK Teen's wear, investing 3 Cr for FY 21.
- Secured 2nd largest brand position for women's T-shirts on Myntra.
- Orchestrated trend strategies, elevating brand imagery and identity.
- Led Flipkart Kidswear brand and contributed to MYNTRA's PUMA X ALLU ARJUN initiative.
Landmark group, IndiaBangalore
Assistant Designer - MAX Retail
12.2011 - 01.2014
Job overview
- Spearheaded design-to-execution, curating mood boards, colors, materials.
- Collaborated closely with Buying and Planning for seamless business plan execution.
- Ensured timely pre-production sample approval, enabling smooth design-to-development transition.
- Owned Max's women's nightwear range, overseeing graphics-designed collections.
Vachi Designer Label- Swapan & SeemaKolkata
Creative Designer- Ethnic Wear
08.2010 - 09.2011
Job overview
- Featured 3 designs in WILLS LIFESTYLE FASHION SHOW SS'11.
Miracle Lifestyle LtdMumbai
Design Trainee (Jealous 21/Mufti Women's Wear)
08.2009 - 02.2010
Job overview
- Responsible for denims and knitwear - women's
Education
NIFT/ National Institute of Fashion Technology Chennai
B.Des (Bachelors in Design), Knitwear from Fashion Design
07.2006 - 2010.06
University Overview
G.S.S.Girls High SchoolKolkata,India
Higher Secondary Certification - CBSE from Commerce
02.2005 - 2006.03
University Overview
Skills
Creative Leadership:
Accomplishments
Accomplishments
- Revenue Growth and Innovation: Spearheaded the introduction of innovative design concepts and product categories, leading to a significant 400% increase in annual revenue to 53cr in FY21 from its initial launch in 2012.
- Brand Launch : Successfully launched VIRGIO, as a startup in the e-commerce business for the GEN Z, developed and maintained a consistent visual identity across all products, resulting a phenomenal launch in a relevant market.
- Cross-Functional Collaboration: Established seamless collaboration between design, merchandising, marketing teams and business cross functional resulting in streamlined product launches and enhanced customer engagement.
- Team Leadership and Development: Built and led a high-performing design team, fostering a collaborative environment that resulted in improved design quality, employee satisfaction, and retention.
Timeline
Head of Design - Deputy Director
VIRGIO.COM, Ameyam Pvt Ltd
05.2022 - 07.2023
Deputy Director (Design Lead - KNK/ M&S)
Myntra Fashion Brands, MFB / MYNTRA PVT LTD
03.2014 - 05.2022
Assistant Designer - MAX Retail
Landmark group, India
12.2011 - 01.2014
Creative Designer- Ethnic Wear
Vachi Designer Label- Swapan & Seema
08.2010 - 09.2011
Design Trainee (Jealous 21/Mufti Women's Wear)
Miracle Lifestyle Ltd
08.2009 - 02.2010
NIFT/ National Institute of Fashion Technology
B.Des (Bachelors in Design), Knitwear from Fashion Design
07.2006 - 2010.06
G.S.S.Girls High School
Higher Secondary Certification - CBSE from Commerce
02.2005 - 2006.03
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