Moumita Ghosh
Bengaluru
Summary
Results-driven Marketing Specialist and Senior Project Manager delivering global brand strategy and integrated marketing. Leading the Global Merchandise Program serving 410k employees across 72 countries, enhancing governance, supplier performance, and sustainable sourcing. Focused on aligning cross-functional teams and optimizing processes to accelerate time-to-market while maintaining brand integrity.
Overview
22
22
years of professional experience
Work History
Senior Project Manager - Global Promotional Merchandise
IBM
Bengaluru
12.2022 - Current
- Spearheading global delivery of promotional merchandise programs, aligning operations with IBM brand strategy.
- Leading APAC promotional program, driving regional consistency through targeted stakeholder training and comprehensive supplier audits.
- Working with external vendor partners to achieve timely delivery of services and materials, ensuring project schedules are met.
- Responsible to optimise cross-functional workflows to improve compliance and availability of promotional materials for sales events.
- Implemented risk management strategies to identify and mitigate potential project challenges.
- Designed and implemented global sustainability strategy for branded assets, introducing eco-friendly sourcing criteria.
Senior Program Manager - Merchandise
IBM
Bengaluru
03.2019 - 11.2022
- Managed global program for 410,000 employees across 72 countries, overseeing strategy, procurement, vendor performance, and governance for promotional merchandise to enhance brand visibility.
- Advised senior leadership on brand architecture and multimedia campaign execution, ensuring consistent brand activation across regions to strengthen market presence.
- Established governance for naming, rebranding, and asset request approvals, maintaining brand integrity and expediting compliant asset delivery.
- IBM Blue Studio, CHQ Marketing
Team Leader - Brand & Communications
IBM
Bengaluru
01.2017 - 03.2019
- Developed and executed integrated communication strategies across digital events and internal channels, increasing reach and consistency.
- Led and mentored 12-person brand and communications team, enhancing delivery quality and timeliness through targeted guidance.
- Managed branding for business partners, ensuring alignment of materials with global brand standards to maintain brand integrity.
- Coached talent in task prioritization, resulting in improved team performance and project execution.
Marketing Specialist & Brand System Specialist
IBM
Bengaluru
06.2011 - 01.2017
- Spearheaded strategic awareness programs across IBM growth markets since 2014, driving regional adoption through localized campaigns.
- Developed brand systems and centralized asset libraries, enhancing creative development and ensuring consistency across campaigns.
- Managed relationships with 20+ external creative agencies, ensuring on-time delivery of global marketing collateral.
Lead Quality Analyst & Complaints Management (CRM)
IBM
Bengaluru
06.2006 - 06.2011
- Led quality assurance and complaints management for CRM operations, designing QA frameworks, scorecards, and audit processes that ensured adherence to service standards.
- Collaborated with operations to conduct root cause analysis on recurring issues, implementing process improvements that increased customer service effectiveness.
- Delivered training and coaching to frontline agents on complaint handling, compliance, and quality expectations, enhancing overall team proficiency.
Journalist & Columnist
The Hindu
Bangalore
01.2004 - 01.2006
- Interned as journalist and columnist for Hindu, a leading English daily in India, producing content for diverse readership.
- Created columns that attracted significant readership through engaging narratives and insightful analysis.
- Conducted interviews and researched topics to produce compelling articles.
- Collaborated with editorial team to refine article drafts and enhance clarity.
Education
MBA - Marketing
GITAM (Gandhi Institute of Technology and Management)
Bengaluru01-2020
Bachelor of Arts - Journalism, English & Psychology
Garden City College, Bangalore University
Bengaluru01-2005
Skills
- Project management
- Program governance
- Risk management
- Vendor management
- Change management
- Promotional strategy
- Marketing strategy
- Stakeholder engagement
- Training and mentoring
Languages
- English
- Hindi
- Bengali
Recent Certifications
- The Social Media Marketing & Management Masterclass, Udemy, 2025
- Data Storytelling Workshop, Feed the Elephant, 2025
- Sustainable Innovations in Enterprises, The Open University, 2025
- Brand Management, Udemy, 2023
- Digital Marketing, LinkedIn Learning, 2022
- IBM Agile Explorer, IBM, 2021
Accomplishments
Manager’s Choice Award - 2024
Recognized by senior leadership for outstanding delivery of the global promotional merchandise program, improving
campaign time-to-market and supplier compliance.
Recognized by senior leadership for outstanding delivery of the global promotional merchandise program, improving
campaign time-to-market and supplier compliance.
Personal Information
- Date of Birth: 07/05/83
- Nationality: Indian
Open to employer-sponsored opportunities in Australia across Digital & Growth Marketing, Merchandise, Brand Strategy, Sales Enablement, Business Partner Management, Product Marketing and Go-to-Market Execution.
Timeline
Senior Project Manager - Global Promotional Merchandise
IBM
12.2022 - Current
Senior Program Manager - Merchandise
IBM
03.2019 - 11.2022
Team Leader - Brand & Communications
IBM
01.2017 - 03.2019
Marketing Specialist & Brand System Specialist
IBM
06.2011 - 01.2017
Lead Quality Analyst & Complaints Management (CRM)
IBM
06.2006 - 06.2011
Journalist & Columnist
The Hindu
01.2004 - 01.2006
MBA - Marketing
GITAM (Gandhi Institute of Technology and Management)
Bachelor of Arts - Journalism, English & Psychology
Garden City College, Bangalore University