MOUSHAMI VARTAK
Mumbai
Summary
Experienced and energetic Marketing Manager with over 15 years of experience effectively managing marketing projects from conception to completion. Pioneering high impact B2B marketing campaign that drive revenue, significant ROI, market share and nurture brand awareness and loyalty. Forward-thinking and experienced in developing and executing marketing strategies and programs to achieve continued brand growth and profitability.
Overview
18
18
years of professional experience
Work History
Marketing Manager
LINUX LABORATORIES
MUMBAI
2022.09 - Current
- Synchronized insight based strategies for the prescription based market for Dermatology and Asthetic Dermatology Therapies.
- Established strategic road map to enhance demand generation efficiency.
- Launched multichannel promotional strategies focused on geographic penetration.
- Built and strengthened marketing initiatives for mature and upcoming portfolio viz MINOPEP, LA-MATISSE, RETIGLOW, to drive growth
- Strategic new product planning for branded generics in Dermatology segment.
- Reorganized marketing team by therapy with regional sales accountability.
- Managed social media accounts and campaigns.
Marketing Manager
LINKS LIFESCIENCE
Mumbai
2019.07 - 2022.09
- Developed marketing budget and tracked spend for new initiatives and measured Return on Investment (ROI) for Dermatology, Cosmetology and general range of products, viz DEBACCO, TURMGEL and INNOSKINN Luxury
- Built a new marketing department team of professionals skilled in networking with prospects, developing business proposals, and building lasting relationships
- Provided support in strategic meetings to increase awareness and improve brand recognition
- Implemented marketing strategies to drive and optimize marketing funnel
- Developed and executed well-defined consumer acquisition strategy to drive awareness and revenue
- Worked collaboratively with business managers to support a new and existing reach.
Marketing Manager
NUTRAGENIX HEALTHCARE
Mumbai
2018.12 - 2019.04
- Led a successful launch of the company in the growing therapy of NUTRACEUTICALS
- Organized a systematic brand launch from packaging, pricing, awareness, recall to brand growth for the products in the nutraceutical basket
- Followed established guidelines and procedures in the entire brand launch process.
Marketing Manager
CURATAS PHARMACEUTICALS
Mumbai
2016.04 - 2018.11
- Collaborated with senior leaders to support commercial plan development, including pricing strategy and packaging needs
- Led new products from concept through commercialization, including product design and packaging for the launch of the entire Antidiabetic range of products
- Optimized the department’s ROI by closely evaluating expected profit and loss projections for each initiative
- Performed ongoing tracking and reporting on B2B marketing initiatives and executed targeted B2B marketing campaigns for region
- Worked closely with sales team to align sales and marketing efforts
- Formulated strategic plans with competitive approaches in line with organizational targets
- Strengthened relationships with customers and increased sales in accounts by an average of 25% in the first 2 years.
Product Executive - Marketing Manager
FRANCO INDIAN PHARMACEUTICALS Pvt Ltd
Mumbai
2007.10 - 2016.03
- Lead various brand development and brand building of FIP over the tenure of 9 years at different positions
- Developed cash cow brands in the Gynecology segments viz DEXORANGE, GRILINCTUS, SURFAZ SN, OMILCAL FORTE etc
- In 2013, built a new marketing division viz ZINDA with special focus in the Gynecology and pediatric segment by building team of professionals skilled in networking with prospects, developing business proposals, and building lasting relationships
- Ensured strong interpersonal skills and the ability to work with and manage cross-functional teams.
- Successfully launched brand extensions and new products to strengthen the FIP basket majorly in the Gynecology and Respiratory segment
- Successfully lead as Marketing manager from 2013 with a portfolio size of over 500 Cr
- Formulated strategic plans with competitive approaches in line with organizational targets
- Evaluated competitive market positioning and consumer trends during NPD and brand extensions
- Organized marketing communication strategy and innovation roadmap which ensured a 15% growth during the launch of a new division
- Developed marketing budgets and tracked spend for new initiatives and measured Return on Investment (ROI)
- Developed and executed marketing campaigns encompassing brand segregation, focus and thus ensuring brand development and brand building
- Launched successful new products viz LACTIVIEST, MONLEVO, SORBIDIOL, GRILINCTUS CD
- Ensured brand and divisional achievement for continuous 5 years in a row
- Analyzed reports for results on different platforms and made recommendations for areas of growth
- Worked collaboratively with business managers to support new and existing locations in marketing efforts.
Product Officer
MAPRA LABORATORY
Mumbai
2007.07 - 2007.10
- Supported brand promotion by helping to finalize and distribute marketing collateral
- Analyzed results of ongoing marketing campaigns and provided reporting and insights to the CEO
- Helped to integrate promotional and branding information into the company’s print and digital footprints
- Updated CRM and wrote content for marketing promotional materials.
Executive Personnel Health Care
SANOFI AVENTIS
Mumbai
2006.06 - 2007.07
- Launched 1st time in INDIA a concept selling brand LACTACYD in the Gynecology and Dermatology segment
- Prepared presentations and product demonstrations to showcase features and drive sales
- Maintained relationships with existing customers while continuously prospecting for new business
- Provided constant support to customers i.e the Gynecologist and Dermatologist about products, prices and technical issues
- Studied products inside and out to understand features, designs and potential uses
- Spearheaded sales campaigns with broad and targeted promotions to maximize business opportunities
- Developed and Nurtured KOL and KBL (Gynecologist).
Education
Professional Certificate Program in Digital Marketing -
Narsee Monjee Institute of Management Study
12.2023
Diploma in Marketing Management -
WELINKAR INSTITUTE OF MANAGEMENT STUDIES
Masters of Science- Biochemistry -
THE INSTITUTE OF SCIENCE Mumbai University
Skills
- B2B marketing
- Strategic planning & Market penetration
- Creative & Problem Solving
- New product launch & Development
- Market research
- Team Management
- Excellent Communication Skills
- Digital Marketing
- Strong interpersonal skills and the ability to work with and manage cross-functional teams
- Data Analytics
Timeline
Marketing Manager
LINUX LABORATORIES
2022.09 - Current
Marketing Manager
LINKS LIFESCIENCE
2019.07 - 2022.09
Marketing Manager
NUTRAGENIX HEALTHCARE
2018.12 - 2019.04
Marketing Manager
CURATAS PHARMACEUTICALS
2016.04 - 2018.11
Product Executive - Marketing Manager
FRANCO INDIAN PHARMACEUTICALS Pvt Ltd
2007.10 - 2016.03
Product Officer
MAPRA LABORATORY
2007.07 - 2007.10
Executive Personnel Health Care
SANOFI AVENTIS
2006.06 - 2007.07
Professional Certificate Program in Digital Marketing -
Narsee Monjee Institute of Management Study
Diploma in Marketing Management -
WELINKAR INSTITUTE OF MANAGEMENT STUDIES
Masters of Science- Biochemistry -
THE INSTITUTE OF SCIENCE Mumbai University
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