SIDHARTHA KISHORE DAS

• Primarily responsible for maximizing Revenue from North & East Zone.
• Analyzing and studying the entire market and strategizing to get the maximum share of the business pie.
• Regular meetings with various clients/agencies and convince them to advertise on our network of channels.

Major Achievements:

• When I joined there were almost more than 40-50% of the clients missing on our network. Have converted clients like Bharti Airtel which was missing from last FY.
• Policy Bazaar, which was missing since the last two fiscal years, have met the client and convinced him to advertise on our channel.
• Have managed to convert Canara HSBC Life Insurance, which was missing from last FY.
• Have managed to sell impact properties like Logo to full Screen to Maruti Suzuki & Dollar & Text Headlines branding to Samsung.
• Managed to get the lion share of business of Maruti Suzuki.
• Have managed to convert Perfetti which was missing since last 2 FY.
• Have managed to convert business like Senco Gold which was missing on our channel.

• Taking care of business developments in East, North and Central zone.
• It is a pioneer in the field of cable advertising. It has exclusive tie-ups with cable operators all over India to advertise on their cable networks.

• Transitioned from branch head of Delhi to national sales head in December 2020.
• Responsible for maximizing Revenue growth nationally.
• Analyzing and studying the entire market and strategizing to get the maximum share of the business pie.
• Increasing the geographic boundaries to generate more client base, and also strategizing to generate more exclusive clients.
• Motivating the entire team to perform under pressure and give their best in adversities.

Major Achievements:

• Maximized national revenue growth, achieving 115 CR overall through strategic analysis.
• Doubled revenue for North and West regions from 14 CR to 36 CR in 4.5 years.
• Guided team to first-time milestone achievement of over 100 CR in total sales.
• Generated record revenue of 3.5 CR during Rath Yatra in 2022, surpassing 2.5 CR mark.
• Set new revenue record of 4.5 CR during Rath Yatra in 2023, exceeding prior performance by over 1 CR.
• Launched high-value fiction property with six sponsors, generating revenue exceeding 1.3 CR.
• Secured exclusive deal worth 78 lakh within one month, despite being No.2 channel.
• Introduced new events for generating additional revenue.

• Identifying and networking with prospective clients and generating business from existing accounts.
• Business Development of new & dormant clients to increase sales revenue and market share.
• Servicing existing accounts and maximizing advertising spends of key clients.
• Working in close co-ordination with the operation team for complete client satisfaction.
• Analyzing market trends and closely monitoring competitor's activities so that corrective action can be taken to bring them on board.
• Increasing market base from existing clients.
• Holistic analysis of regional channels for business growth.

Major Achievements:

• Signed a deal with Max New York Life Insurance Co. Ltd. to advertise on our channel after a gap of almost more than 2 years.
• Was instrumental in signing an annual contract with Philips India.
• Sold title sponsorship of blockbuster movie package to coke.
• Generated several new clients on board: Max Bupa, K S Oils, Muthoot Group, Monster.com, Ranbaxy etc.

• Monitoring of Air-Time sales on Regional Cable Movie Channel. Working as a Profit Center Head of Delhi branch. Motivate my juniors to give their best towards the task delegated and to see that the overall target and goal achieved. Strategize to maximize the growth of the organization.
• The job involves meeting various advertising agencies, Multinational & Corporate Clients, giving presentations and convinces them to advertise on our regional cable movie channel. Suggesting how this regional medium can be used as an effective tool to communicate their messages to right target audience and capture viewers.
• Keeping a regular touch with all our Clients and build up interpersonal relationship with them on a continued basis.
• It is a pioneer in the field of cable advertising and has been responsible for bringing Multinational & Corporate customers to advertise in cable medium. It has exclusive tie-ups with the cable operators all over India to advertise in the Regional cable movie channel.

Major Achievements:

• In-fact I was instrumental in setting up this office in Delhi & creating awareness about Update as a pioneer in the field of cable advertising.
• In the first year itself I generated a business in excess of Rs. 3 Crores per annum.
• Major clients developed were Electrolux, Pepsi, GSK, Airtel, MNYL, Nestle & Reckitt to name a few.

• Developing new clients, identifying their needs and servicing them by communicating their messages through our Audio-Visual Mobile Vans.
• Formulating unique business strategies for different clients in the form of proposals to communicate their messages in a structured manner.
• Give the market feedback regarding their product and with respect to their competitors product.
• Frequent touring to monitor the overall functioning of the campaign and to ensure that the campaign is a success and the objective achieved.
• Video on Wheels (A sister concern of Jain Satellite Television) is a pioneer in the field of Audio - Visual Communication and publicity for its clients through Audio - Visual Mobile Vans as well as through customized application such as wall painting and hoarding etc.

Clients Generated:

• Duncan Industries Limited; Pepsi Foods Limited; Paradeep Phosphates Ltd.; J.K. Tyres; Veedol Lubricants; Britannia Industries Ltd.
• Smithkline Beecham - Conducted a road show in Delhi for launching Aquafresh Toothpaste.
• Procter & Gamble - Conducted a road show for promoting 'Pringle Chipps'.
• Procter & Gamble - and also carried out a road show for promoting a special scheme for 'Pantene Shampoo'.