Mousumi Pal
Bangalore
Summary
Dynamic e-commerce and social media manager with a proven track record at Ella Foods Pvt Ltd, driving significant growth through Amazon Seller Central and Shopify. Expert in vendor management and data analytics, I excel in crafting engaging content and optimizing strategies, resulting in enhanced brand visibility and customer loyalty.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Manager – E-commerce & Social Media
Ella Foods Pvt Ltd
Bangalore
08.2023 - Current
- Oversee Amazon Seller Central (FBA/FBM) and other e-commerce platforms for optimized product listings and performance.
- Manage Ella Foods’ Shopify store, ensuring seamless product updates, promotions, and order fulfillment.
- Develop and execute SEO-optimized content strategies for product listings.
- Track stock availability, supply orders, and ensure high fill rates with proactive PO tracking.
- Analyze weekly and monthly sales trends, optimizing strategies to drive top product visibility and growth.
- Plan and implement seasonal promotions, MRPs, and offers across marketplaces.
- Ideate and create engaging social media content in collaboration with agencies to boost brand engagement.
- Oversee influencer collaborations, online reputation management, and community engagement.
- Spearhead email and WhatsApp marketing initiatives to enhance customer retention and brand loyalty.
- Collaborate with internal and external stakeholders to drive business growth.
Social Media Specialist
JAIN Group
Bangalore
01.2022 - 08.2023
- Managed social media presence across multiple institutions under JAIN Group, ensuring consistent brand messaging
- Created compelling, high-engagement content for organic and paid social media campaigns
- Collaborated with advertising and brand teams to align digital strategies with broader marketing objectives
- Led and trained social media team members, optimizing content quality and audience engagement
- Conducted social media audits and analytics reporting to measure campaign performance and ROI
- Developed and managed social media timelines for product launches, events, and promotional campaigns
Category Specialist
Saffron Cup
Bangalore/Kolkata
08.2018 - 11.2021
- Relaunched and managed e-commerce platform, driving brand awareness and online traffic
- Developed and executed social media strategies to improve engagement and follower growth
- Monitored and analyzed website traffic, optimizing content based on KPIs and visitor insights
- Assisted in strategic planning for brand development, media initiatives, and promotional campaigns
- Managed packaging design, product placement, and merchandising for different sales channels
- Handled FBA & FBM fulfillment for Amazon, Flipkart, BigBasket, and other e-commerce partners
- Spearheaded corporate gifting initiatives, optimizing vendor sourcing and packaging solutions
Category Head – Modular Kitchens/Wardrobes
Century Plyboards India Ltd
Kolkata
02.2015 - 01.2016
- Developed and executed sales promotion strategies, achieving 25-27% revenue growth
- Successfully launched 12 exclusive modular kitchen stores within nine months
- Led inventory management, logistics, and vendor partnerships to streamline operations
Senior Category Manager
Mjunction Services Ltd (A Tata-SAIL JV)
Kolkata
07.2007 - 02.2015
- Led category management for Home & Furniture, Kitchenware, Appliances, and Lifestyle products
- Managed e-commerce platform development in collaboration with Cognizant using WebSphere Commerce Server
- Optimized vendor operations, ensuring seamless product placement and catalog management
- Designed and launched customized microsites for corporate loyalty programs (clients: ACC Cement, Tata Steel, Max New York Life Insurance)
- Conducted UAT testing for microsites, ensuring a smooth beta launch
- Led customer service teams, optimizing response management for enhanced user experience
Education
PGDM - Marketing
Globsyn Business School
Kolkata01.2007
BSc. - Advertising
Gokhale Memorial Girls’ College
Kolkata01.2005
Skills
- Amazon Seller Central
- D2C
- Shopify
- Google Analytics
- Meta Ads Manager
- Ecommerce Dashboard
- Q-Commerce Dashboard
- Vendor/Partner Management
Certification
- Digital Marketing Certification, MICA, 12/01/17, Scored 84% in live Facebook campaign performance metrics.
- Digital Marketing Certification, Internshala, 09/01/19, Completed modules on SEO, Email Marketing, Content Marketing, PPC, and Social Media Automation.
Accomplishments
- Ella Foods Pvt Ltd, Spearheaded content and sales growth strategies, enhancing brand visibility and conversion rates., Improved social media engagement metrics by developing high-impact campaigns.
- Mjunction Services Ltd, Increased sales by 25% through successful promotional campaigns during festive seasons., Optimized dispatch and inventory management, reducing operational costs.
- Century Plyboards, Achieved a 46% increase in modular kitchen sales through targeted promotional strategies., Launched 12 modular kitchen stores within record time, exceeding business targets.
Hobbies and Interests
- Travel
- Music
- Blogging
- Reading Industry Trends
Languages
- English (Fluent)
- Hindi (Fluent)
- Bengali (Native)
Phone
+91, 9836014809
Timeline
Manager – E-commerce & Social Media
Ella Foods Pvt Ltd
08.2023 - Current
Social Media Specialist
JAIN Group
01.2022 - 08.2023
Category Specialist
Saffron Cup
08.2018 - 11.2021
Category Head – Modular Kitchens/Wardrobes
Century Plyboards India Ltd
02.2015 - 01.2016
Senior Category Manager
Mjunction Services Ltd (A Tata-SAIL JV)
07.2007 - 02.2015
PGDM - Marketing
Globsyn Business School
BSc. - Advertising
Gokhale Memorial Girls’ College
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