Mradul Kulshrestha
Noida
Summary
E-commerce professional with over 5 years of experience in Category Management, Key Account Management, Marketing, and Operations. Currently managing four key initiatives at Flipkart—FBF, Out-of-Stock, Selection, and Competitive Index—at the Super-Category level. Achievements include increasing FBF share from 12% to 15% and reducing Out-of-Stock rates from 2.50% to below 2%. Expertise in data-driven decision-making, seller onboarding, and category growth strategies.
Overview
8
8
years of professional experience
Work History
Key Account Manager (KAM)
Flipkart Internet Pvt. Ltd.
11.2024 - Current
- Own four key charters: FBF, Out-of-Stock, Selection, and Competitive Index across assigned Super-Categories.
- Set monthly and quarterly FBF targets at Super-Category level and drive team execution to achieve planned share.
- Track FBF share at SC level and work on seller onboarding to improve FBF penetration.
- Ensure stock availability for key assortments to prevent GMV loss.
- Improved FBF share from 12% to 15% by driving seller onboarding, selection expansion, and SC‑level tracking.
- Reduced Out‑of‑Stock (OOS) rate from above 2.50% to below 2% through proactive inventory monitoring and coordinated stock planning with sellers and internal teams.
- Work on selection improvement by benchmarking against Amazon and closing catalogue gaps.
- Manage Competitive Index by analyzing price comparison vs Amazon and driving price corrections.
Sr. Operation Executive
Flipkart Internet Pvt. Ltd.
08.2021 - 11.2024
- Responsible for creating offers, analyzing the data to assess their impact, and optimizing weekly sales strategies.
- Responsible for analyzing sales data daily to identify product trends responsible for creating coupon codes for the brand and developing social media campaigns.
- Responsible for Content creation, Banners, Stores for various brands on APP as well as various social media platforms.
- Suggest budgets and improvements based on the above info Analysis of the prices received by different brands.
- Performance metrics tracking with analyzing views, CTR etc., suggest calls to different Category managers basis trendline.
- Handling the brand aligned pricing.
- Implemented training and development programs for new employees to successfully exceed retention targets.
Marketing Executive
Restro Enterprises
01.2019 - 01.2020
- Supervised the marketing budget across a dynamic range while focusing on retention and new customer engagement strategies.
- Responsible for execution of strategic marketing plans to deliver highly innovative & impactful projects for the apparel category.
- Collaborated with customers to streamline their requirements, enabling regular improvements and enhanced efficiency within a large-scale marketing project.
Sales Coordinator
Muthoot Microfin Ltd.
08.2017 - 08.2018
- Handle The finance department of Muthoot where we used to finance a GPS device to ola cab driver.
- Manage & Analysis the required data of my clients.
- Improve and develop reporting tools as well as performance monitoring.
- Daily Reporting to inform management about the company's financial outlook.
Education
Master of science - Statistics
St. John's college
Agra, U.P.01.2014
Bachelor of Science -
St. John's college
Agra, U.P.01.2012
Skills
- Data analysis and pricing strategy
- Excel proficiency
- E-commerce catalog design
- SQL fundamentals
- Pressure management
Languages
- Hindi
- English
Timeline
Key Account Manager (KAM)
Flipkart Internet Pvt. Ltd.
11.2024 - Current
Sr. Operation Executive
Flipkart Internet Pvt. Ltd.
08.2021 - 11.2024
Marketing Executive
Restro Enterprises
01.2019 - 01.2020
Sales Coordinator
Muthoot Microfin Ltd.
08.2017 - 08.2018
Master of science - Statistics
St. John's college
Bachelor of Science -
St. John's college