Mradul Sachdeva
Jaipur
Summary
Content professional with strong experience in developing and executing content strategies that drive engagement and achieve business goals. Proven track record in team collaboration and delivering results, with adaptability to meet changing needs. Skilled in content creation, SEO, analytics, and project management. Reliable and focused on delivering high-quality outcomes.
Overview
7
7
years of professional experience
Work History
Lead Content Strategist
Matellio
04.2023 - Current
- Content planning, audience research, SEO optimization, and data-driven decision-making
- Responsible for a team of 6 writers, maintaining their content calendar, brand tone, information accuracy, and SEO for everything published everywhere by Matellio
- Chief writer/researcher for all internal marketing/sales collateral for the US team’s direct sales pitch, as well as work assigned directly by CXOs of the company
- Expertise in creating pitch decks, company information decks, and sales decks for Matellio and various clients
Technical Content Writer
Matellio
09.2020 - 04.2023
- Managed, proofread, and edited over 120+ blogs for a US-based client submitted by a team of four writers over a period of two months
- Created ad copies, and landing pages for $250K+ PPC campaigns
- Wrote top-quality web pages and top-ranking blogs; both posted internally on both the company’s global and the company’s UK website
- Wrote website content, reviewed SRS, press releases, SEO titles and descriptions, blogs, and more for various clients of the company
- Deduced and worked on the social media strategy for the company
- Briefly worked and gained firsthand experience in editing content on WordPress-based websites
Content Writer
SemiDot Infotech
03.2019 - 07.2020
- Wrote 150+ top-quality, top-ranking blogs; they are posted internally on the company’s website and externally on publications and are currently live and rank in the top 100 for over 1500 keywords
- Wrote about 4000 words per week, excluding social posts, and proofread and edited another 6000 words per week
- Did complete quality check and control for every piece of content posted on the company’s website and elsewhere, along with the content posted on social media
- Gathered a complete understanding of how SEO works, and used it to plan the content strategy to generate over 90% qualified leads from blogging and web pages
- Gained expertise in link building and backlinking and SEO-compliant content creation
- Wrote for various esteemed websites and regularly contributed to The Startup, Hackernoon, and other Medium publications
- Wrote the content for the whole website twice, the first time from scratch and the second time rewrote for the website design revamp
- Wrote blogs ranging from frameworks to development languages to many different emerging technologies, covering every vertical our company provides service for
Freelance Content Manager
researchPAL
09.2018 - 03.2019
- Internet-based research
- Implemented different perspectives and ideas for content curation
- Created a list of keywords for RSS feed pull
- Created content about tech and UX in the retail industry
- Wrote for various different niches, across different verticals
Content Writer
Upside9
10.2017 - 09.2018
- Created and managed a daily guide for investments in cryptocurrencies
- Experimented with informative video scripts and infographics (used pre-made templates)
- Worked in finance, news, crypto, and various other niches
- Original and creative ideas in every blog
Education
B.Tech - Information Technology
SKIT
Jaipur, India01-2018
Skills
- Content Strategy Management
- SEO Strategy Development
- Data-Influenced Strategy Development
- Target Audience Analysis
- Content Strategy Development
- Digital Engagement Strategy
- Content Planning and Execution
Timeline
Lead Content Strategist
Matellio
04.2023 - Current
Technical Content Writer
Matellio
09.2020 - 04.2023
Content Writer
SemiDot Infotech
03.2019 - 07.2020
Freelance Content Manager
researchPAL
09.2018 - 03.2019
Content Writer
Upside9
10.2017 - 09.2018
B.Tech - Information Technology
SKIT
Similar Profiles
Kamesh JadaunKamesh Jadaun
Engineer Level 3 at Matellio Inc.Engineer Level 3 at Matellio Inc.
Rakhi PurohitRakhi Purohit
Android Developer at Matellio india private limitedAndroid Developer at Matellio india private limited
Rashmeet KaurRashmeet Kaur
Senior Content Writer at Matellio Inc.Senior Content Writer at Matellio Inc.